If you couldn’t make it to San Diego Comic-Con 2026, don’t worry—we’ve got you covered! In the Middle-earth Tour video linked below, we’re taking Tolkien fans on a tour of some of the convention’s biggest destinations for Middle-earth collectibles, giving you an up-close look at the incredible statues, figures, and artwork that had collectors buzzing all weekend long.
Whispers and rumours were heard a couple of weeks ago; and now the way is open at last! The shiny new Lord of the Rings Official Fan Club from Middle-earth Enterprises is here. And what’s more, one of TORn’s own Four Founders, Calisuri, is building it! We’re feeling like it’s those early days of online fandom all over again, seeking out friends on the internet and geeking out together. There are quests to be fulfilled and mathoms to be collected – some of which will be found at San Diego Comic Con this weekend! So get your questing boots on! Head on over to LOTR.com to join the fun.
Here’s what the official press release tells us:
Middle-earth Enterprises Announces the Official Fan Club for The Lord of the Rings ™
Free to join at LOTR.com, the new official community opens in early access this July with Quests, Fellowships, collectible Mathoms, daily games, and a shared San Diego Comic-Con program
LIVERMORE, CALIF. — Middle-earth Enterprises today announced the official fan club for The Lord of the Rings ™ , a free community opening in early access this July at LOTR.com.
Even before any official public announcement, fans around the world had already discovered the hidden entry at LOTR.com and joined the waitlist, underscoring the demand for a welcoming official home for Middle-earth fandom.
Built for fans of The Lord of the Rings ™ , The Hobbit ™ , and the wider world of Middle-earth, the fan club is designed to give members an active role in a new official community at LOTR.com. Members will be able to complete Quests, earn digital keepsakes called Mathoms, form Fellowships, play daily games, follow official brands and creators, and keep a personal record of their fandom journey.
The fan club is also being built to support the fan groups, creators, channels, and websites that already make Middle-earth fandom so strong. Known inside the club as Heralds, they will be invited to create their own spaces within LOTR.com. The goal is to lift up what already exists, help more fans find it, and give those groups new ways to gather followers, share updates, and create experiences inside the official fan club.
“For decades, fans have built extraordinary communities around Middle-earth with creativity, care, and remarkable commitment,” said Jay Komas, General Manager of Middle-earth Enterprises. “LOTR.com is an opportunity to recognize that passion, support the communities that have helped carry it forward, and create an official space where fans, creators, licensees, and community leaders can participate together.”
“Quests” are one of the main ways members can take part in fan club experiences. A member might scan a code at a convention booth, check in at a panel, answer a lore question, enter a secret phrase, complete an online challenge, or help unlock part of a larger shared adventure. Completing Quests can earn members “Mathoms,” digital keepsakes named after the term for a treasured object in the world of Middle-earth. In the fan club, Mathoms are not simply points or badges. They are a record of participation: a show attended, a creator discovered, a fan group joined, a challenge completed, or a moment shared with fellow fans. Some Mathoms will be common, while others will be genuinely rare, giving each member’s collection its own history and character over time.
The first major community program, Gather the Fellowship, will launch this July around San Diego Comic-Con. Fan Club members will be able to form or join Fellowships and collaborate across online and in-person activities. Attendance at San Diego Comic-Con will not be required to participate. A fan at the convention may complete part of the adventure from the show floor, while another member joins from home. Together, the Fellowship moves forward.
Members will also find games with a Middle-earth twist, including a daily riddle and a palantír-inspired lore challenge, giving fans a reason to return, play, and build their Fan Club record over time.
Official licensees, known inside the club as Merchants, will have a place within LOTR.com to build a page, post announcements, offer rewards, run promotions, and create co-branded Mathoms tied to events, products, booths, packaging, and other fan experiences.
The club will also recognize members of the early 2000s fan club whose names appeared in the Extended Edition film credits, allowing them to search for their name in a special archive and claim a commemorative keepsake. A launch campaign, Give Us a Gold Ring, will invite members to support a formal proposal for a plain gold ring emoji, to be submitted to the Unicode Consortium by the close of San Diego Comic- Con.
A NEW COMMUNITY STANDARD
Everyone is welcome, as long as they welcome everyone.
Newcomers and longtime fans, readers and film fans, gamers, collectors, creators, and community leaders will participate on equal footing.
As part of its commitment to genuine fan engagement, Middle-earth Enterprises brought on longtime community builder CHRIS PIRROTTA as VP Marketing & Fan Experience. Pirrotta co-founded TheOneRing.net in 1998 and helped grow it alongside a global volunteer community that has supported Middle-earth fandom for nearly three decades. He also spent 25 years at Sideshow, where he helped grow one of the world’s leading collector-focused fan businesses. TheOneRing.net continues to operate independently through its volunteer team, while Pirrotta’s day-to-day focus is now on building the official fan club at LOTR.com.
“When we started TheOneRing.net in 1998, the internet still felt like a place you went to find your people,” said Pirrotta. “A lot has changed since then. Too much of the modern internet rewards outrage, pile-ons, and the loudest voice in the room. LOTR.com is being built for something different, inspired by the community at the heart of Middle-earth: a place where everyone has a part to play, whether they arrive as royalty, a seasoned Wizard, a loyal gardener, or someone taking their first step out the door. No one is above anyone else here. That is what makes this work with the Middle-earth Enterprises team so meaningful. This is not just about opening an official site. It is about opening the door wider, with a welcome to all.”
The official fan club for The Lord of the Rings will be free to join. Early access invitations will begin ahead of San Diego Comic-Con, with additional members welcomed in over time as the community grows. New licensees, creators, Heralds, Merchants, and fan groups will be added on an ongoing basis. Fans can visit LOTR.com now to join the early access waitlist.
ABOUT MIDDLE-EARTH ENTERPRISES Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage, and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. Middle-earth Enterprises works with partners around the world to support high-quality films, games, merchandise, stage productions, location-based entertainment, events, and other experiences inspired by these works.
ABOUT EMBRACER GROUP Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises. With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 53 internal game development studios and engages over 6,000 talents across nearly 30 countries.
San Diego Comic Con returns next week with tons of The Lord of the Rings related fun! TheOneRing.net will be holding court at Booth 1934 near door C.
All the Tolkien related Panels
Amazon Prime Studios is bringing Season 3 of Rings of Power to Hall H on Friday, with a few other fun LOTR related panels from the fan community. Add them to your favorites on the official SDCC app.
Bringing Licensing to Tabletop Games w/ Asmodee – Thursday 11:00am LINK
Bear McCreary, Musical Worldbuilding – Thursday 11:45am LINK
Building Worlds: Creatures & Ecosystems w/ Weta Workshop – Thursday 1:00pm LINK
Building Worlds like Tolkien w/ Don Marshall – Thursday 4:00pm LINK
The Rings of Power Season 3 in Hall H – Friday, 10:00am LINK
Women Powering Pop Culture w/ Helen Shang – Friday 3:00pm LINK
Psychological Journey of The Lord of the Rings w/ Todd Stashwick – Friday 8:30pm LINK
Designing Games in Middle-earth w/ Asmodee – Saturday, 2:45pm LINK
TORN presents LOTR: New Age of Adaptations – Sunday, 2:15pm LINK
We are excited to bring a “State of The Rings” panel on Sunday with fan reactions from the Rings of Power SDCC reveal, updates from The Hunt for Gollum currently filming in NZ, previews of The Hobbit MTG cards, and who know what special guests may join!
Getting into Hall H is always a fun romp, and many fans are already organizing line ups & camp outs Thursday afternoon to be first in line for The Rings of Power Season 3 Hall H preview. It’s all happening in the TORN Discord channel for conventions – check the pinned comments for links.
Signings
TheOneRing.net Booth 1934 is hosting a few signings! First up is a small detour to the Weta Workshop booth 3613 where author Kellie Rice (aka TORn staffer and Happy Hobbit Kili) will be joined by Sir Richard Taylor to sign copies of the hardcover Middle-earth Script to Screen book, Wednesday Preview Night at 8pm.
ALL WEEKEND – Artist & founder of Kings Wild cards, Jackson Robinson, will be at the TORN booth with an EXCLUSIVE Tom Bombadil art print he will sign upon request. Details to get free poster below.
We’re very excited that Bear McCrearywill be joining us on Friday, to sign some recordings! He won’t be at the booth for very long – so if you want to be SURE to have a chance to meet him, here’s what you need to do:
Come to our booth any time before Friday 12.30 and purchase one of Bear’s recordings (The Singularity and/or Rings of Power soundtrack). We’ll give the first 50 purchasers a special ticket; then on Friday those 50 folks – with their tickets in hand! – will make one line to meet Bear. Anyone who doesn’t have a ticket will get in another line, and will meet Bear (time permitting) after the first 50 have gone through. So to GUARANTEE you’ll get to meet Bear, come and purchase some vinyl (or a CD) from us! (Also pro-tip: once you’ve bought it, leave the contents safely in the cool of your hotel room, and just bring the cover to the signing!) Maximum three items per person to be signed.
Signings
Richard Taylor & K.M. Rice – Wednesday 8pm – Weta booth 3613 – Script to Screen books available (highly limited)
Bear McCreary – Friday, 12:30pm – TORN booth 1934 – Rings of Power S2 soundtrack vinyls + CDs and Singularity vinyls available for purchase
Richard Taylor & K.M. Rice – Sunday 9am – Weta booth 3613 – Script to Screen books (if not already sold out)
Tea with Tolkien – Sunday 11am – TORN booth 1934 – Into the Heart of Middle-earth book available + free goodies
Other LOTR related signings we aren’t affiliated with but sound fun:
Unlike recent years, Jed Brophy will not be attending SDCC this year (does this mean he’s busy being a working actor on a certain new movie…?)
Offsites & Parties
There are currently no Rings of Power or The Lord of the Rings events open to the public which have been announced – of course we’ll let you know if we hear of any! But Guillermo del Toro is celebrating the 20th anniversary of Pan’s Labyrinth with a Friday night party that requires completion of a scavenger hunt to get in.
Comic Con 2026 EXCLUSIVE Limited Edition Prancing Pony Mug
It comes in pints! TheOneRing.net is proud to offer the official Prancing Pony wooden tankard & shot glass bundle. Designed & manufactured by Burgschneider and Lumengrave with full licensed support from Middle-earth Enterprises, these were the most requested items from last year’s incredible Prancing Pony booth experience.
These food safe drinking cups are hobbit-scaled – large enought to make you feel like a halfling. Made from mango wood, natural food safe polish, genuine leather bands, with a pure jute bag for storage, the tankard measures 6″ tall, capable of holding 27 oz of libations. It pairs with an oversized 7oz shot glass, featuring laser etched dwarves runes encircling the Prancing Pony logo -which was designed by Daniel Falconer. Did we mention these are officially licensed?
SDCC 2026 Exclusive Mug & Glass Set
Due to the very limited run of only 500 units, and to give all attendees the opportunity to get it, the Tankard & Glass combo is up for pre-order online. FOR PICKUP ONLY AT SDCC. We are not shipping these. Select the day you’ll be at SDCC, and we will hold one set guaranteed for you at Booth 1934. AND if you pre-order, you get an exclusive pin, only available as part of the pre-order, at no extra cost! LINK
Exclusive LOTR Merch
We have some incredible new merch available at booth 1934 this year! Following up on the love & support fans gave our Prancing Pony Club shirt last year (nominated for best merch 2025!) we are happy to announce that shirt is coming back this year, complete with glitter ink, women’s cuts, and the same dance hall attitude.
SDCC Unofficial Blog got the scoop on our brand new shirt inspired by one of the greatest albums in rock history – introducing Merry Dol, River-daughter! These artist designed & hand silkscreened shirts will be available in both unisex Bella Canvas premium cotton/poly blend and in Women’s dolman scoop neck. The RUMORS are true: there will be an 🚨 EXCLUSIVE 🚨 Preview Night limited edition variant, only available Wednesday night, featuring the classic tan-colored album artwork in black & white.
Jackson Robinson and Kings Wild are joining us IN PERSON in the booth for the first time, bringing their successful $2 million kickstarter LOTR playing cards with lots of extra goodies. Available EXCLUSIVELY at TORn booth 1934 are these letterpress gold foil original art prints of the Tom Bombadil playing card artwork. Jackson is at the booth all weekend to sign these free prints – available by simply signing up to his anticipated Hobbit playing card deck preview list. Details on site at the booth.
… and more The Lord of the Rings stuff we love at SDCC
Middle-earth Enterprises is bringing the oversized hobbit-scaled Prancing Pony experience back to the convention floor at Dark Horse booth 2615 – don’t miss it!
Acclaimed artist SHAG is offering a LOTR inspired SDCC exclusive art print at his booth 3920
Weta Workshop return to the show floor, right in front of Hall E at booth 3613
There also seems to be a scavenger hunt involved with the cryptic LOTR.com... What could it be, precioussss…?
Can’t wait to see folks there! Now for a merry meeting!
In 1978 Ralph Bakshi’s animated film based on The Lord of the Rings arrived to the masses, and many fans got a chance to see their favorite characters come to life. Not to mention all the folks that would become lifelong Tolkien fans, discovering the story for the first time through the movie. Now nearly 50 years later, the amazing folks at Dark Horse Direct and Middle-earth Enterprises are giving fans of Middle-earth a chance to own collectibles from that film.
Right now fans can order Set One, which features three characters from the film. Set One will include Aragorn, Frodo, and Samwise. The Hobbits will come in at just under 5″ tall and Aragorn will be just over 6″ tall. They are made of PVC. As you can see from these high def photos, they’re very well done and match exactly what so many saw in those films all those years ago. Set One comes in with a price tag of $89.99 with a shipping date in Q4 of 2026.
Stay tuned for news of more Dark Horse collecetibles, coming soon!
You’ll recall that in late March we brought you the news that Burgschneider and Middle-earth Enterprises’ – combining to create Middle-earth Adventures – immersive Shire experience will come to the UK this year. Tickets are on sale now!
Last year’s inaugural event in Kentucky was attended by TORn staffers Madeye Gamgee and Happy Hobbit Kili, who had a fantastic time. The US Brandywine Festival will again take place in October (and tickets for that event are already getting close to selling out). The UK version will be September 9-13, and will be held at Weston Park in Staffordshire.
Temple Wood at Weston Park
Weston Park – an ideal location
Markus Böhm, CEO of Burgschneider, remarked, ‘At Weston Park, we are stepping into a landscape that echoes the very soul of Tolkien’s work.’ A large part of Tolkien’s childhood was spent in the Birmingham area, perhaps most famously in Sarehole (which was then Worcestershire countryside, not yet swallowed up by the expanding city). Telford, near which the 17th century estate of Weston Park is located, is not far away, on the other side of Birmingham – offering scenery which is similar to the bucolic terrain Tolkien loved as a child.
Tiered price ticket sales
The first 400 tickets for the British event will be sold at the lowest price. Each subsequent batch of 400 tickets released will go up in price; so it’s a good idea to secure your ticket as early as possible!
Magic by the campfire in Kentucky
Middle-earth Adventures state that their goal is ‘To create the world’s most meaningful Middle-earth inspired experiences — events that don’t just entertain, but genuinely transform the people who attend them.’
Want to disappear into the English countryside for a while, don the guise of a Hobbit, and revel with like-minded folks? Get your tickets now, before the price increases!
About Burgschneider
Burgschneider is a leading designer and manufacturer of medieval and fantasy costumes, known for its dedication to authenticity, craftsmanship, and storytelling. As the organizer of ConQuest of Mythodea—the world’s largest live action roleplaying (LARP) event—Burgschneider brings extensive expertise in creating and coordinating immersive experiences. From historical reenactments to large-scale LARP events, Burgschneider costumes empower enthusiasts to fully step into their favorite historical and fictional worlds.
About Middle-earth Enterprises
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandise, live stage and services inspired by The Lord of the Rings and The Hobbit books, by J.R.R. Tolkien. We have produced and licensed goods based upon these four books, for a half century. Inspired by our deep appreciation for the fictional world created by Professor Tolkien, we are dedicated to working with those developing highest quality creations inspired by the lore, in accordance with state-of-the-art green business and sustainability practices; including fair trade, equality in the workplace, and a deep commitment to protect our Earth, its wondrous beauty, and the viability of every living creature. As Middle-earth’s stewards and custodians, our goal is to consistently deliver a wealth of great content in both new and known formats; to ensure Middle-earth’s rightful place as the world’s leading fantasy IP & brand, forever. Visit us at www.middleearth.com for details.
Following on from their immersive Middle-earth experience created in Kentucky last year, our good friends at Burgschneider have given us the opportunity to break this exciting news: the Brandywine Festival will come to the UK this Autumn!
Burgschneider’s LARP events are known for their incredible attention to detail, allowing attendees to get as close as possible to spending a long weekend living in the Shire. (You can read how much TORn staffer Kili aka Happy Hobbit enjoyed attending, here.) And where better to place the Shire than the very land of Shires, England? Here’s what the official press release tells us:
Concept art for the festival
Bringing The Shire Home: Burgschneider Announces The Brandywine Festival’s UK Debut at Weston Park in 2026
FRANKFURT AM MAIN – Coming to the doorstep of Tolkien’s childhood home, The Brandywine Festival is officially arriving in the United Kingdom. Following a successful U.S. debut, Burgschneider, in collaboration with Middle-earth Enterprises, is excited to bring The Shire to life once more at Staffordshire’s Weston Park in September 2026.
The expansion follows the success of the first annual Brandywine Festival in October 2025. Held in Harrodsburg, Kentucky, the 5-day, 4-night Live Action Roleplaying (LARP) event drew fans from across the country. Now, the festival will be within an hour’s drive of Birmingham, J.R.R. Tolkien’s childhood home and the very landscapes that inspired its setting.
“We are incredibly honored to bring The Brandywine Festival back to the land where the story took flight,” said Markus Böhm, CEO of Burgschneider. “After the success in Kentucky, it felt only right to bring this experience home. At Weston Park, we are stepping into a landscape that echoes the very soul of Tolkien’s work.”
An Historic Setting
Temple Wood at Weston Park
Weston Park is a 17th-century estate featuring 1,000 acres of rolling parkland. Known for hosting world-class events, the Weston Park team has shown great enthusiasm for the project, providing an authentic backdrop for fans to live out their own Hobbit-themed adventures. Guests will be fully immersed in the experience.
Weston Park is a stately home and estate on the Shropshire/Staffordshire border. Owned by the Weston Park Foundation, an independent charitable trust, the estate is dedicated to preserving its 17th-century heritage and world-class art collection for the public. A premier venue for large-scale events, Weston Park balances historic grandeur with a commitment to ethical and sustainable tourism.
If spending time in the English countryside, eating, drinking and being the Hobbit of your choice sounds like a dream come true, then stay tuned – we’ll bring you news of when tickets will be going on sale, very soon.
About Burgschneider
Burgschneider is a leading designer and manufacturer of medieval and fantasy costumes, known for its dedication to authenticity, craftsmanship, and storytelling. As the organizer of ConQuest of Mythodea—the world’s largest live action roleplaying (LARP) event—Burgschneider brings extensive expertise in creating and coordinating immersive experiences. From historical reenactments to large-scale LARP events, Burgschneider costumes empower enthusiasts to fully step into their favorite historical and fictional worlds.
About Middle-earth Enterprises
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandise, live stage and services inspired by The Lord of the Rings and The Hobbit books, by J.R.R. Tolkien. We have produced and licensed goods based upon these four books, for a half century. Inspired by our deep appreciation for the fictional world created by Professor Tolkien, we are dedicated to working with those developing highest quality creations inspired by the lore, in accordance with state-of-the-art green business and sustainability practices; including fair trade, equality in the workplace, and a deep commitment to protect our Earth, its wondrous beauty, and the viability of every living creature. As Middle-earth’s stewards and custodians, our goal is to consistently deliver a wealth of great content in both new and known formats; to ensure Middle-earth’s rightful place as the world’s leading fantasy IP & brand, forever. Visit us at www.middleearth.com for details.
If you couldn’t make it to San Diego Comic-Con 2026, don’t worry—we’ve got you covered! In the Middle-earth Tour video linked below, we’re taking Tolkien fans on a tour of some of the convention’s biggest destinations for Middle-earth collectibles, giving you an up-close look at the incredible statues, figures, and artwork that had collectors buzzing all weekend long.
