Whispers and rumours were heard a couple of weeks ago; and now the way is open at last! The shiny new Lord of the Rings Official Fan Club from Middle-earth Enterprises is here. And what’s more, one of TORn’s own Four Founders, Calisuri, is building it! We’re feeling like it’s those early days of online fandom all over again, seeking out friends on the internet and geeking out together. There are quests to be fulfilled and mathoms to be collected – some of which will be found at San Diego Comic Con this weekend! So get your questing boots on! Head on over to LOTR.com to join the fun.

Here’s what the official press release tells us:

Middle-earth Enterprises Announces the Official Fan Club for The Lord of the Rings ™

Free to join at LOTR.com, the new official community opens in early access this July with Quests, Fellowships, collectible Mathoms, daily games, and a shared San Diego Comic-Con program

LIVERMORE, CALIF. — Middle-earth Enterprises today announced the official fan club for The Lord of the Rings ™ , a free community opening in early access this July at LOTR.com.

Even before any official public announcement, fans around the world had already discovered the hidden entry at LOTR.com and joined the waitlist, underscoring the demand for a welcoming official home for Middle-earth fandom.

Built for fans of The Lord of the Rings ™ , The Hobbit ™ , and the wider world of Middle-earth, the fan club is designed to give members an active role in a new official community at LOTR.com. Members will be able to complete Quests, earn digital keepsakes called Mathoms, form Fellowships, play daily games, follow official brands and creators, and keep a personal record of their fandom journey.

The fan club is also being built to support the fan groups, creators, channels, and websites that already make Middle-earth fandom so strong. Known inside the club as Heralds, they will be invited to create their own spaces within LOTR.com. The goal is to lift up what already exists, help more fans find it, and give those groups new ways to gather followers, share updates, and create experiences inside the official fan club.

“For decades, fans have built extraordinary communities around Middle-earth with creativity, care, and remarkable commitment,” said Jay Komas, General Manager of Middle-earth Enterprises. “LOTR.com is an opportunity to recognize that passion, support the communities that have helped carry it forward, and create an official space where fans, creators, licensees, and community leaders can participate together.”

“Quests” are one of the main ways members can take part in fan club experiences. A member might scan a code at a convention booth, check in at a panel, answer a lore question, enter a secret phrase, complete an online challenge, or help unlock part of a larger shared adventure. Completing Quests can earn members “Mathoms,” digital keepsakes named after the term for a treasured object in the world of Middle-earth. In the fan club, Mathoms are not simply points or badges. They are a record of participation: a show attended, a creator discovered, a fan group joined, a challenge completed, or a moment shared with fellow fans. Some Mathoms will be common, while others will be genuinely rare, giving each member’s collection its own history and character over time.

The first major community program, Gather the Fellowship, will launch this July around San Diego Comic-Con. Fan Club members will be able to form or join Fellowships and collaborate across online and in-person activities. Attendance at San Diego Comic-Con will not be required to participate. A fan at the convention may complete part of the adventure from the show floor, while another member joins from home. Together, the Fellowship moves forward.

Members will also find games with a Middle-earth twist, including a daily riddle and a palantír-inspired lore challenge, giving fans a reason to return, play, and build their Fan Club record over time.

Official licensees, known inside the club as Merchants, will have a place within LOTR.com to build a page, post announcements, offer rewards, run promotions, and create co-branded Mathoms tied to events, products, booths, packaging, and other fan experiences.

The club will also recognize members of the early 2000s fan club whose names appeared in the Extended Edition film credits, allowing them to search for their name in a special archive and claim a commemorative keepsake. A launch campaign, Give Us a Gold Ring, will invite members to support a formal proposal for a plain gold ring emoji, to be submitted to the Unicode Consortium by the close of San Diego Comic- Con.

A NEW COMMUNITY STANDARD

Everyone is welcome, as long as they welcome everyone.

Newcomers and longtime fans, readers and film fans, gamers, collectors, creators, and community leaders will participate on equal footing.

As part of its commitment to genuine fan engagement, Middle-earth Enterprises brought on longtime community builder CHRIS PIRROTTA as VP Marketing & Fan Experience. Pirrotta co-founded TheOneRing.net in 1998 and helped grow it alongside a global volunteer community that has supported Middle-earth fandom for nearly three decades. He also spent 25 years at Sideshow, where he helped grow one of the world’s leading collector-focused fan businesses. TheOneRing.net continues to operate independently through its volunteer team, while Pirrotta’s day-to-day focus is now on building the official fan club at LOTR.com.

“When we started TheOneRing.net in 1998, the internet still felt like a place you went to find your people,” said Pirrotta. “A lot has changed since then. Too much of the modern internet rewards outrage, pile-ons, and the loudest voice in the room. LOTR.com is being built for something different, inspired by the community at the heart of Middle-earth: a place where everyone has a part to play, whether they arrive as royalty, a seasoned Wizard, a loyal gardener, or someone taking their first step out the door. No one is above anyone else here. That is what makes this work with the Middle-earth Enterprises team so meaningful. This is not just about opening an official site. It is about opening the door wider, with a welcome to all.”

The official fan club for The Lord of the Rings will be free to join. Early access invitations will begin ahead of San Diego Comic-Con, with additional members welcomed in over time as the community grows. New licensees, creators, Heralds, Merchants, and fan groups will be added on an ongoing basis. Fans can visit LOTR.com now to join the early access waitlist.

ABOUT MIDDLE-EARTH ENTERPRISES
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage, and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. Middle-earth Enterprises works with partners around the world to support high-quality films, games, merchandise, stage productions, location-based entertainment, events, and other experiences inspired by these works.

ABOUT EMBRACER GROUP
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises. With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 53 internal game development studios and engages over 6,000 talents across nearly 30 countries.

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Booth 1934. All weekend. Bring your dancing boots — the yellow ones.

Every great era of music has its power couple. And long before anyone in the Fourth Age (or the 1970s) picked up a Fender and sang about RUMOURS and heartbreaks, Middle-earth’s original singer-songwriters were already selling out the Old Forest: Tom Bombadil and Goldberry, the River-daughter.

He’s the eldest. She’s the daughter of the River. Together they’ve spent Ages singing about love, devotion, heartbreak, and taking care of the land — decades before it was cool, and they never once needed a record label, a tour bus, or a second take. When your relationship has outlasted the literal shape of the continents, you’ve earned a greatest-hits record. You could say they GO THEIR OWN WAY around Middle-earth.

This year at San Diego Comic-Con, TheOneRing.net is throwing the album release party the Withywindle valley never got.

Introducing: Merry Dol, River-daughter

The Merry Dol, River-daughter shirt is artist-designed and hand silkscreened, and it looks like the album your coolest aunt kept in pristine condition and would not let you touch.

The details:

• Price: $30
• Where: TheOneRing.net Booth 1934 (near door C), all convention long
• Cuts: Unisex premium cotton/poly blend (Bella Canvas 3001) and a women’s flowy dolman scoop neck (Next Level 1560)

🚨 Preview Night Exclusive: The Rare First Pressing 🚨

Real record collectors know the first pressing is everything. Attendees on Wednesday Preview Night only can grab a limited edition variant of the shirt featuring the classic tan album sleeve with artwork rendered in striking black & white — the “demo tape” edition, if you will. When Wednesday ends, it’s gone. The rumors are true, and they will not be repeated Thursday.

And Yes — Actual Vinyl available at Booth 1934

What’s a release party without records? Also at the booth: vinyl and CD copies of Tom Bombadil’s song, featuring the talents of Bear McCreary and Rufus Wainwright.

Even better: Bear McCreary himself will be at Booth 1934 on Friday at 12:30pm to sign recordings. The first 50 folks who purchase one of Bear’s recordings (we’ll have his album The Singularity, as well as Rings of Power Season 2 soundtrack recordings) at the booth before Friday 12:30 get a guaranteed spot in the signing line — so come early, buy your vinyl, and leave it safely in your hotel room until showtime (pro tip: just bring the cover).

Derry dol! Ring a dong dillo! Or in the language of the music press: this one’s going platinum in Bree.

Find Your Fit

The shirts are hand silkscreened, so know your size before you sprint to the booth Wednesday.

The Setlist (Booth 1934 Edition)

• Wednesday Preview Night: Limited edition B&W variant shirt — one night only
• All weekend: Merry Dol, River-daughter shirts, $30, in unisex and dolman cuts
• All weekend: Vinyl & CDs of The Singularity and The Lord of the Rings: The Rings of Power Season 2 soundtrack
• Friday 12:30pm: Bear McCreary signing (buy a recording before Friday 12:30 for a guaranteed line ticket)

Loudest couple in the Old Forest, captured in silkscreen and on vinyl. ‘Now let the fun begin! Let us sing together!’ ‘We’ll be waiting for you’ – all you have to do is show up.

DONT STOP until you find Booth 1934. Hey dol! Merry dol!

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We asked the community for tips on queuing and surviving Hall H, so here is a guide put together by Discord member Shawn Fields.

First Time?

Braving the crowds and adrenaline of San Diego Comic-Con for the first time? Welcome! It’s an amazing, exhausting, exhilarating experience that you will never forget.

Remember, though, one does not simply walk into Comic-Con.

With all the panels, exclusives, activations, booths, and constant flood of news, there are several things you can do to make sure the rip-tides of the event don’t pull you out to San Diego Bay. Some suggestions are common sense while others are super specific to SDCC, but either way, below are a few ways to make the most of your con. 

The community has a sign up sheet for doing shifts on Thursday for Hall H THE RINGS OF POWER panel Friday morning. You can find that here. Discord is the main communication place.

Hall H Line Management & Camping Comfort

• The “Tag-Team” Rule: Try to avoid attempting major lines (like Hall H or Ballroom 20) alone. Team up with friends, make friends in line, or join a line group to rotate for restroom breaks and food.
• Check the Line Signs: Because lines wind around the marina and boardwalk, it is incredibly easy to accidentally spend an hour standing in a line for a completely different room or a food truck. Always check official signs or ask volunteers to ensure you aren’t in the wrong line.
• Great Power, Great Responsibility: If you are the designated line holder, remember that you cannot pull a large party into the room if they aren’t with you when the line moves. Make sure your team reunites before the doors open.
• The Power of Pivoting: Pick one “must-do” item per day. If your top panel fills up, have a backup plan or go explore the show floor instead.
• Gear: Invest in a compact line chair (e.g., Cliq chair, Campster 2.0, or similar). Sleeping bags are allowed for overnight camping
• lines (like Hall H), but large inflating camping beds/cots or giant gaps between people are usually restricted or discouraged.
• Utilize bag check: Use the convention center’s bag check service to store bulky camping gear so you don’t have to carry it around the main floor.
• Bungee cords: Use bungee cords to secure loose items to your backpack to consolidate everything into “one bag”.
• Share snacks: Bringing extra snacks to share with others is a great tip for making friends while waiting in long lines.

Physical Preparation, Health, & Etiquette

• Invest in comfortable shoes: Depending on your budget, recommended brand and model recommendations include New Balance Fresh Foam x More v4, Hokas (specifically Bondi 8s), and Adidas Ultraboost or NMD lines. Break them in well before the convention.
• Pack extra socks and/or Rotate Footwear: Changing into a fresh pair of socks midway through the day helps keep feet feeling refreshed. Some people bring at least two different pairs of shoes and alternate between them each day.
• The 3-2-1 Rule: Aim for at least 3 hours of sleep, 2 decent meals, and 1 shower every single day.
• Hygiene & Health: Be a Clean Citizen: You are going to be shoulder-to-shoulder with 130,000 people in the July heat. Pack deodorant and body spray. If you have a sensitive nose, dab a tiny bit of essential oil or vapor rub under your nostrils before diving into dense crowds. Condition your body with daily walking leading up to the event.
• Sun & Temp Protection: Bring a hat, a sun umbrella, and sunscreen for outdoor lines. Layer clothing for the daytime heat and the aggressive, freezing AC inside the convention center.Staying cool in cosplay or regular clothes:
  • Run cold water over the undersides of your wrists.
  • Incorporate vents, lightweight pieces, and sweat-wicking/cooling fabrics into clothing.
  • Carry a handheld misting fan or a portable air duster (which acts like a hand-held air dryer).
• Etiquette: Always ask cosplayers politely before taking a photo. Step out of the walkway quickly after to avoid bottlenecks. Pack a sufficient supply of any necessary medications.
• Condition your body: Do walking and cardio daily leading up to the convention to prepare for the physical demand. Moving and light exercise also engage the lymphatic system, which helps boost your immunity.

The Ultimate Travel & Packing Essentials

• Hydrate. Hydrate. Hydrate.: Pack a refillable water bottle and dense snacks (protein bars, nuts, jerky). Outside food is permitted, but outside alcohol is not.
• Pre-made packing lists: Utilize a digital checklist (like a Google Sheet) with auto-updating percentages to keep track of your packing progress.
• Print important documents: Printing physical copies of your hotel reservations and badge confirmations can be a real life saver in case your phone fails or internet access cuts out.
• Use the tech: From SCHED to Google Sheets to the Comic-Con app, there are many a tool at your fingertips. Use them. Calendar reminders and panel list will help you keep organized and lower the stress of trying to keep it all in your head.
• Power Banks: Convention centers are cell signal black holes, meaning your phone will drain rapidly while searching for a signal. Bring a high-capacity power bank (10,000mAh+), but ensure you keep it in your carry-on luggage—lithium-ion batteries are strictly prohibited in checked baggage.
• Charging Cables: Bring every type of cord you could possibly need, plus one extra. Nothing ruins a moment quite like your phone dying because of a broken cable right as a celebrity walks by.
• Outlet Strategy: Pack a multi-port GaN wall plug to make sharing public outlets easier, and bring a power strip for your hotel room so you can charge all your devices at once.
• Medication supply: Ensure you pack a sufficient supply of any necessary medications to last the entire duration of the trip.
• Travel insurance: International travelers should secure medical travel insurance, as medical care in the U.S. is very expensive.
• Bank notification: Inform your bank about your travel plans; purchases made at international vendor booths (e.g., from Canada) may trigger fraud alerts if your bank isn’t expecting them.
•  

Food and Drinks Pricing Strategy

• Refillable water bottle: Bring one to use at the convention center’s numerous water stations. Hydrate. Hydrate. Hydrate. 
• Food and drinks: Pack plenty of sandwiches and snacks. Outside food is explicitly permitted inside the convention center; outside alcohol is not.
• Starbucks Pricing Strategy: Depending on your budget, consider avoiding major hotel locations like the Manchester Grand Hyatt, Hilton Bayfront, Marriott Marquis, or Hard Rock. Their prices are significantly higher than standard, non-convention pricing found at local corporate stores. If you are going to pay those premium prices, supporting a local “mom and pop” coffee shop is a great alternative.

Navigation, Budget, & Logistics

• Trolley strategy: When taking the trolley, get off at the Gaslamp Quarter stop instead of the Convention Center stop. Gaslamp drops you off at 5th Street right in the middle of the convention floor and gets you out of the heat faster, whereas the Convention Center stop lets you out further north by a narrow, painful, and crowded sidewalk.
• The “hidden” walkway: There is an open, plant-lined, and mostly shaded path located between the Marriott Marquis and the convention center. It serves as an excellent shortcut to bypass crowds when navigating from the front to the back of the center, or when heading toward Hall H or offsite activations.
• Lines will be long: 

Signings & Merch

• Autograph pricing & preparation: Official SDCC portal lottery signings are free, while independent booth signings usually charge fees (which artists often post on social media or tracking sites like the SDCC Unofficial Blog).
• Post-it notes for signing: Stick Post-it notes on the comic books or items you want signed, labeling the booth number/location and writing exactly how you want your name spelled (“To [Name]”) to save time.
• Art portfolios: If you’re buying custom prints, bring an 11×17 portfolio. It’s the standard size, and it’ll keep your treasures safe from the crush.
• Keep a written merch list: Instead of taking photos of booth merchandise—which can sometimes draw pushback from protective artists fearing art theft—write down the item details along with the booth name and number in a notes app.
• The Online Exclusives Portal: Major vendors use a lottery system. If you didn’t win, check back after 3:00 PM for leftover inventory as many booths open to the general public then.
• Sunday Bargain Rule: Buy high-demand items early, but wait until Sunday afternoon for general merch when vendors slash prices to avoid shipping items home.
• Trading tickets safely: When trading offsite tickets, cross-reference the trader’s reputation in chat groups or request a screenshot of their tickets. If trading in person, always coordinate the exchange in a highly trafficked area, such as a local CVS or inside the convention center itself.

Security & Logistics

• Car security: Lock all purchases out of sight in your trunk. Never leave items on the back seat where they might entice thieves. If parking at the venue, lock all purchases completely out of sight in the trunk. Never leave items on the back seat where they might entice thieves.
• Parking pass security: Print only individual daily parking passes rather than a master sheet showing all your barcodes. If your car is burglarized, thieves won’t get access to all your prepaid codes and passes.
• Trading tickets safely: Cross-reference a trader’s reputation in chat groups or request a screenshot of their tickets first. Always coordinate in-person exchanges in highly trafficked, public areas like a local CVS or inside the convention center.

FOMO

• You will miss things: There is no way humanly possible to see everything at Comic-Con. You will miss something. Something will be sold out or a line will be capped or a drop will be missed. That’s ok. That’s part of it. It’s a tall order, but try not to stress. You get into what you get into and you do what you can do.

More Community Tips for Quality of Life

• Sync your SDCC panel app Sched to your calendar app by subscribing to https://comiccon2026.sched.com/yourname.ics
• Navigation: there is an elevator at the back of the Convention center near the middle for getting from a line out back to inside really quickly. I have seen them try to say that others cannot use it if they dont have a stroller, but you CAN use it. You just tell them you cannot do stairs.
• Expect to wait for HOURS sometimes. I have been in a line for 12 hours before.
• Bring bandaids for blisters and the body lube stuff like runners use. Powder works too, but yeah, that’s a great tip
• Bring a thin, easily folded mat to sit on.
• Earplugs to sleep
• Compression socks if you have ankle issues
• Everything takes at least an hour longer than you expect.  Leave EARLY.
• Bring your photo ID with you everywhere too. It’s random but they sometimes check at offsites as well when you might not think you’d need it. Most people do bring ID (except my absent-minded husband…)
• I know it’s a lot, so above all else, have fun. Make friends in line. Everyone is there for the same stuff. You likely have more in common with the random person next to you at Comic-Con than any random person back home. Comic-Con is a community bonded by the fandoms we love and the sweat we all shed in San Diego.
• One does not simply walk into Comic-Con…we do it together.

Join our Discord Convention Channel to coordinate with other fans about sharing line duties, getting exclusives that overlap with other exclusives, and more.

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Middle-earth is calling once again as Magic: The Gathering returns to the world of Professor J.R.R. Tolkien with the all-new The Hobbit set! Arriving on August 14, this highly anticipated release brings Bilbo Baggins’ unforgettable adventure to the tabletop, giving players and collectors a chance to experience one of fantasy’s greatest stories through Magic’s iconic cards.

Continue reading “Collecting The Precious – Magic The Gathering The Hobbit set details”

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One of the standout exclusives from Dark Horse Direct at San Diego Comic-Con 2026 is a clever twist on one of the most beloved heroes in Tolkien’s legendarium. The Invisible Bilbo Baggins vinyl figure, inspired by the classic 1977 animated The Hobbit, takes the previously released Bilbo figure and transforms him into the moment every fan remembers—after slipping on the One Ring. Cast in clear vinyl to recreate Bilbo’s invisibility, this exclusive beautifully captures one of the film’s most iconic scenes while paying tribute to the animated classic that introduced countless fans to Middle-earth.

Continue reading “Collecting The Precious – Dark Horse Direct’s 2026 San Diego Comic-Con Invisible Bilbo Baggins Exclusive”

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San Diego Comic Con returns next week with tons of The Lord of the Rings related fun! TheOneRing.net will be holding court at Booth 1934 near door C.

All the Tolkien related Panels

Amazon Prime Studios is bringing Season 3 of Rings of Power to Hall H on Friday, with a few other fun LOTR related panels from the fan community. Add them to your favorites on the official SDCC app.

• Bringing Licensing to Tabletop Games w/ Asmodee – Thursday 11:00am LINK
• Bear McCreary, Musical Worldbuilding – Thursday 11:45am LINK
• Building Worlds: Creatures & Ecosystems w/ Weta Workshop – Thursday 1:00pm LINK
• Building Worlds like Tolkien w/ Don Marshall – Thursday 4:00pm LINK
• The Rings of Power Season 3 in Hall H – Friday, 10:00am LINK
• Women Powering Pop Culture w/ Helen Shang – Friday 3:00pm LINK
• Psychological Journey of The Lord of the Rings w/ Todd Stashwick – Friday 8:30pm LINK
• Designing Games in Middle-earth w/ Asmodee – Saturday, 2:45pm LINK
• TORN presents LOTR: New Age of Adaptations – Sunday, 2:15pm LINK

We are excited to bring a “State of The Rings” panel on Sunday with fan reactions from the Rings of Power SDCC reveal, updates from The Hunt for Gollum currently filming in NZ, previews of The Hobbit MTG cards, and who know what special guests may join!

Getting into Hall H is always a fun romp, and many fans are already organizing line ups & camp outs Thursday afternoon to be first in line for The Rings of Power Season 3 Hall H preview. It’s all happening in the TORN Discord channel for conventions – check the pinned comments for links.

Signings

TheOneRing.net Booth 1934 is hosting a few signings! First up is a small detour to the Weta Workshop booth 3613 where author Kellie Rice (aka TORn staffer and Happy Hobbit Kili) will be joined by Sir Richard Taylor to sign copies of the hardcover Middle-earth Script to Screen book, Wednesday Preview Night at 8pm.

ALL WEEKEND – Artist & founder of Kings Wild cards, Jackson Robinson, will be at the TORN booth with an EXCLUSIVE Tom Bombadil art print he will sign upon request. Details to get free poster below.

We’re very excited that Bear McCreary will be joining us on Friday, to sign some recordings! He won’t be at the booth for very long – so if you want to be SURE to have a chance to meet him, here’s what you need to do:

Come to our booth any time before Friday 12.30 and purchase one of Bear’s recordings (The Singularity and/or Rings of Power soundtrack). We’ll give the first 50 purchasers a special ticket; then on Friday those 50 folks – with their tickets in hand! – will make one line to meet Bear. Anyone who doesn’t have a ticket will get in another line, and will meet Bear (time permitting) after the first 50 have gone through. So to GUARANTEE you’ll get to meet Bear, come and purchase some vinyl (or a CD) from us! (Also pro-tip: once you’ve bought it, leave the contents safely in the cool of your hotel room, and just bring the cover to the signing!) Maximum three items per person to be signed.

Signings

• Richard Taylor & K.M. Rice – Wednesday 8pm – Weta booth 3613 – Script to Screen books available (highly limited)
• Bear McCreary – Friday, 12:30pm – TORN booth 1934 – Rings of Power S2 soundtrack vinyls + CDs and Singularity vinyls available for purchase
• Richard Taylor & K.M. Rice – Sunday 9am – Weta booth 3613 – Script to Screen books (if not already sold out)
• Tea with Tolkien – Sunday 11am – TORN booth 1934 – Into the Heart of Middle-earth book available + free goodies

Other LOTR related signings we aren’t affiliated with but sound fun:

• John Rhys-Davies at the Weta booth
• Artist SHAG signing his LOTR art print
• Kenji Kamiyama in the Pavilion AA13 on Friday 1pm

Unlike recent years, Jed Brophy will not be attending SDCC this year (does this mean he’s busy being a working actor on a certain new movie…?)

Offsites & Parties

There are currently no Rings of Power or The Lord of the Rings events open to the public which have been announced – of course we’ll let you know if we hear of any! But Guillermo del Toro is celebrating the 20th anniversary of Pan’s Labyrinth with a Friday night party that requires completion of a scavenger hunt to get in.

Comic Con 2026 EXCLUSIVE Limited Edition Prancing Pony Mug

It comes in pints! TheOneRing.net is proud to offer the official Prancing Pony wooden tankard & shot glass bundle. Designed & manufactured by Burgschneider and Lumengrave with full licensed support from Middle-earth Enterprises, these were the most requested items from last year’s incredible Prancing Pony booth experience.

These food safe drinking cups are hobbit-scaled – large enought to make you feel like a halfling. Made from mango wood, natural food safe polish, genuine leather bands, with a pure jute bag for storage, the tankard measures 6″ tall, capable of holding 27 oz of libations. It pairs with an oversized 7oz shot glass, featuring laser etched dwarves runes encircling the Prancing Pony logo -which was designed by Daniel Falconer. Did we mention these are officially licensed?

Due to the very limited run of only 500 units, and to give all attendees the opportunity to get it, the Tankard & Glass combo is up for pre-order online. FOR PICKUP ONLY AT SDCC. We are not shipping these. Select the day you’ll be at SDCC, and we will hold one set guaranteed for you at Booth 1934. AND if you pre-order, you get an exclusive pin, only available as part of the pre-order, at no extra cost! LINK

Exclusive LOTR Merch

We have some incredible new merch available at booth 1934 this year! Following up on the love & support fans gave our Prancing Pony Club shirt last year (nominated for best merch 2025!) we are happy to announce that shirt is coming back this year, complete with glitter ink, women’s cuts, and the same dance hall attitude.

SDCC Unofficial Blog got the scoop on our brand new shirt inspired by one of the greatest albums in rock history – introducing Merry Dol, River-daughter! These artist designed & hand silkscreened shirts will be available in both unisex Bella Canvas premium cotton/poly blend and in Women’s dolman scoop neck. The RUMORS are true: there will be an 🚨 EXCLUSIVE 🚨 Preview Night limited edition variant, only available Wednesday night, featuring the classic tan-colored album artwork in black & white.

Jackson Robinson and Kings Wild are joining us IN PERSON in the booth for the first time, bringing their successful $2 million kickstarter LOTR playing cards with lots of extra goodies. Available EXCLUSIVELY at TORn booth 1934 are these letterpress gold foil original art prints of the Tom Bombadil playing card artwork. Jackson is at the booth all weekend to sign these free prints – available by simply signing up to his anticipated Hobbit playing card deck preview list. Details on site at the booth.

More Hobbit and LOTR goodies at Booth 1934

… and more The Lord of the Rings stuff we love at SDCC

Middle-earth Enterprises is bringing the oversized hobbit-scaled Prancing Pony experience back to the convention floor at Dark Horse booth 2615 – don’t miss it!

Acclaimed artist SHAG is offering a LOTR inspired SDCC exclusive art print at his booth 3920

Weta Workshop return to the show floor, right in front of Hall E at booth 3613

There also seems to be a scavenger hunt involved with the cryptic LOTR.com... What could it be, precioussss…?

Can’t wait to see folks there! Now for a merry meeting!

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