Welcome to our collection of TORn’s hottest topics for the past week. If you’ve fallen behind on what’s happening on the Message Boards, here’s a great way to catch the highlights. Or if you’re new to TORn and want to enjoy some great conversations, just follow the links to some of our most popular discussions. Watch this space as every weekend we will spotlight the most popular buzz on TORn’s Message Boards. Everyone is welcome, so come on in and join in the fun!
Viewers in Australia had to wait a good bit longer than many parts of the world to own “The Hobbit: An Unexpected Journey,” on home video but when it is released on May 1, it comes with a free Richard Armitage! You can’t take him home but if you buy a ticket from Popcorn Taxi, you can witness the man behind Thorin Oakenshield answering questions. The 2D 24 fps screening takes place at the Hayden Orpheum Picture Palace. We also expect to read some media interviews with Armitage from the event but if any fans attend we would love to read spy reports as well. Drop us a line at SpyMaster@TheOneRing.net. Follow the link above for full details.
Note:A photo gallery follows the text and videos, click for larger versions.
The mill at Hobbiton Movie Set
NEW ZEALAND — During the world premiere of “The Hobbit: An Unexpected Journey,” New Zealand wisely took the opportunity to show journalists from around the world (and Australia) a lot of the amazing things its island nation has to offer. TheOneRing.net was part of one of the tours and rather than regurgitate all the footage, photos and writing we gathered at once, exactly when all the other journalism outlets of the world did, we thought it would be great to disperse it and share it over the course of 2013 in the lead up to “The Hobbit: The Desolation of Smaug.”
After all, Tourism New Zealand’s motto is “New Zealand is Middle-earth” and this is true in so many ways and for much longer than just the weeks after the debut of the film. For example, above is the video made for TORn by fellow filmmaker Dan McBride who shot and edited the video tour you probably have already watched. We, and a gaggle of other media, toured the Hobbiton Movie Set and witnessed Prime Minister John Key open the new Green Dragon building accompanied by a bunch of actors who reminded us a whole lot of a company of Dwarves. (Incidentally, we had just talked to him the day before so when he showed up again, we wondered why we were being followed and what we had done wrong.)
The video speaks for itself but this remarkable property is, as far as I know, unique in all the world for its ability to transport visitors inside a book, or a movie for that matter. Being there doesn’t feel like walking on a set, rather it feels like immersion. It looks, smells, sounds and feels like one imagines Hobbiton would if you could take a magic wardrobe to J.R.R. Tolkien’s Middle-earth. The Hobbit holes scattered about are, more or less, as they were for filming of “The Hobbit,” movies. It seems safe to assume we will see more of The Shire in subsequent movies and in the Extended Edition on home video before the end of the year.
At the Green Dragon
Meanwhile, not far from Auckland, sits this unique and amazing tourism experience. The still functioning sheep and cattle farm where the now-permanent movie set is placed, is owned by the Alexander family, as it was when discovered for “The Lord of the Rings,” films. Their television rugby match interrupted by strangers led to parts of the family farm being among the most beloved locations in fantasy film and literature. Now visitors take tours daily, either by booking directly through the farm or through travel agents, tours or cruise ships. There are several options available, including overnight farm stays, private tours and lunch options. Matamata, as authentic a small New Zealand town as you will find, serves as a gateway to the farm, offering transportation daily and had just opened a visitor’s center when we visited.
Hamilton is also near with more accommodations and an airport. Not far from Auckland, 160 kilometers in fact, visitors can easily manage the two hour car ride. It goes without saying that driving through the countryside is spectacular as well. My dream would be to meet with TheOneRing.net staff and friends in The Green Dragon, which can be reserved for private functions. They serve food and drink and I just bet you can guess what size the ale comes in. Weddings have and will happen here. The atmosphere and the finish on the place are just as good as you hope they are. In truth, for movies fans and Tolkien fans, the entire movie set experience is simply magic.
Waitomo Caves Black Water Rafting
Some tourists will hop off the cruise ship or land in Auckland and make the farm their only stop in the region and in my opinion if you made it all the way to New Zealand and don’t see more of the region you are doing it all wrong. The tour also provided us the opportunity to visit the world famous Waitomo caves. They contain the exceptionally cool glow worms and there are different ways to experience it all, including the black water rafting experience that I couldn’t resist. Hamilton serves as a good gateway to both spots and neither is to be missed. In the gallery below I will drop in a few Waitomo photos but it is an entirely different story to be told and if there is any need to explain the importance of caves to Middle-earth, you might be at the wrong website.
The region is full of food and drink, excellent accommodations and plenty more worth-while excursions. We will tackle them all in a future story. But add the farm visit and Waitomo Caves to your bucket lists. They really are wold-class destinations not to be missed but especially not by Tolkienites.
While you are here, please enjoy other videos from the premiere. First, actors talking about rings:
And Red Carpet highlights.
New Zealand
A map of the New Zealand region with Auckland and Matamata.
A detailed map of where The Hobbit Move Set is located near Matamata.
The door of Bilbo and Frodo Baggins.
Seems like a good place for a party
An average human male (Dan McBride) stands in front of a small Hobbit door.
The mill at Hobbiton Movie Set
Water at Hobbiton Movie set
They may not like boats but Hobbits have docks.
The visitor’s center in Matamata, New Zealand.
Flower at Hobbiton Movie Set
Hobbiton water
Actors look on at the opening ceremony of the Green Dragon
Still water, a view of Hobbiton Movie Set
For scale, an average sized adult (MrCere) at a Hobbit door.
A Hobbit window at Hobbiton Movie Set
Flowers and door at Hobbiton Movie Set
The interior of the Green Dragon
At the Green Dragon
By the lake and the mill sits the Green Dragon
The exterior of the Green Dragon
The bar at The Green Dragon
Detail of the carved green dragon in the Green Dragon
Floor plan on the wall of the Green Dragon of the Green Dragon.
Inside the Green Dragon
Door and menu at the Green Dragon
At the Green Dragon
Interior of the Green Dragon
Waitomo Caves black water rafting with glow worms.
Welcome to our collection of TORn’s hottest topics for the past week. If you’ve fallen behind on what’s happening on the Message Boards, here’s a great way to catch the highlights. Or if you’re new to TORn and want to enjoy some great conversations, just follow the links to some of our most popular discussions. Watch this space as every weekend we will spotlight the most popular buzz on TORn’s Message Boards. Everyone is welcome, so come on in and join in the fun!
The Bridge Direct fresh off the success of their line of figures for The Hobbit: An Unexpected Journey are releasing some information regarding when we might see wave two. This wave will commence under The Hobbit: The Desolation of Smaug which hit store shelves October 15th. This wave will have the same style of figures that we saw in wave one but we will see characters we did not see as well as new characters. The Bridge Direct also announced they will once again have an exclusive figure at Comic-Con in July of this year.
Update: We just received some awesome pictures of a few of the upcoming items. So a gallery has been added to this post.
Per the info we know so far for Wave Two:
3.75” SCALE ACTION FIGURES
o New assortment includes Radagast, Thranduil, Azog, Beorn and Gandalf
o Each figure features 12 points of articulation and replicates the authentic facial features, clothing, weapons and accessories of the character in painstaking detail.
o SRP $7.99 each
3.75” SCALE ACTION FIGURE BOX SETS - Three New Packs!
Mirkwood Pack: Legolas, Tauriel, Thranduil, Fili and Kili
Thorin Oakenshield Adventure Pack: Nori, Ori, Dori, Gloin and Thorin
Bilbo Baggins Burglar Pack: Bifur, Bombur, Bofur, Oin and Exclusive 3.75″ Invisible Bilbo
SRP $29.99 each
6” SCALE COLLECTOR FIGURES
New assortment includes Radagast, Azog and Legolas
Each collector figure features intricate details replicating the character’s facial features, clothing, weapons and accessories.
Empire Magazine chatted with the man behind the performance capture of Azog, Manu Bennett and in the conversation he confirms what many suspected: the CGI Azog was late to the party. (Our story is late to the party too, released a couple of weeks ago but definitely still worth bringing to readers’ attention.) The protagonist and key villain from Thorin Oakenshield’s past says he was the last ingredient to the film and didn’t even meet Armitage, who he acts against in some scenes, until the film premiered. Best known as a veteran of television series Spartacus, Bennett’s character spoke in black speech.
“I was in the studio doing things for Azog four weeks before the premiere! In some ways I was the final ingredient to the whole thing,” he told Empire. Can we expect more Azog in the extended editions due for the holidays?
“No, because when I was brought in they’d already cut the film. For some of the scenes I had to move through frames.” He also confirms he will return for filming this year but hasn’t seen the script. The entire interview is available at Empire Online Thanks to the many spies who brought this one to our attention.
Bolg, son of Azog
Azog holds aloft the head of the Dwarven King, Thorin Oakenshield’s grandfather.
2-disc DVD edition of “The Hobbit: An Unexpected Journey.”
After dominating home video sales (which isn’t video at all anymore but remains the common term) the week of its release, “The Hobbit: An Unexpected Journey,” is back on top of the sales leader board in its fourth week in release. Its opening release pitted it against strong Oscar-winning competition, “Les Miserables” and “Zero Dark Thirty,” but its sales outpaced those title by more than a 3-1 ratio each. (TORn doesn’t have an official opinion of either film but this writer recommends both) And a month later after losing the top spot to “The Bible,” around the Easter holiday, Peter Jackson’s film is back on top.
Despite mostly positive but mixed reviews and media reports of mediocre box office (which proved to be incorrect after its $302 million run in the U.S. and its more than $1 billion world-wide) the film is also impressive with its home-use sales figures. Warner Bros. promoted the initial sales with an exclusive look at this December’s “The Hobbit: Desolation of Smaug,” but that has come and gone while sales remain strong. We don’t mean to cheerlead for the film’s financial outcome and nobody from the studio is sending TheOneRing.net money, but some bad buzz lingers despite the film being embraced culturally and financially by viewers and it seems perception might not quite match reality. It will be fascinating to see if 48 fps, 3D and the decision to tell the book’s story over three films will remain a topic of media focus or if the film’s success and its impressive cast will shift into the spotlight.
Thomas Edison once said that to truly reach your potential, you must consider all ideas before discarding the poor ones and developing the good ones. (Actually, I just made that up. But it’s an internet tradition to attribute your own beliefs to a famous person to give your thoughts validation and respect. By the way, did I mention Tolkien wants you to buy my book?)
LAS VEGAS – One year ago the first significant screening of footage from “The Hobbit,” made its debut in Las Vegas and at 48 fps. Warner Bros. hoped to wow media and convince cinema owners to upgrade technology. There was a significant mixed reaction from the media and screeners but $1 billion later, nobody seems at all worried and word out of Vegas is, those in the cinema business can’t wait to get another Jackson movie.
But, Warner Bros. has a lineup of loaded films for 2013 and “The Hobbit: Desolation of Smaug” is only a part. Three big time directors were also on hand to introduce their films. Guillermo del Toro, co-writer on “The Hobbit” films was there to introduce “Pacific Rim,” the film he eventually made after historical and monumental delays on the Middle-earth production forced him to leave the project. Zach Snyder was at CinemaCon as director of “Man of Steel,” and Todd Philips for “Hangover 3.” Stockholders must be ecstatic. Snyder is hoping to do with WB’s Superman franchise what Christopher Nolan has done for the company with its Batman flagship. Nolan is a producer on the project.
Variety said the following about “The Hobbit.”
““The Hobbit” director Peter Jackson also appeared in a video with a few brief clips from the “Desolation of Smaug” with Evangeline Lilly and Orlando Bloom appearing.
Jackson’s matter-of-fact presentation was in sharp contrast with last year’s CinemaCon event when WB’s presentation — including 10 minutes of “The Hobbit: An Unexpected Journey” — generated a mixed reaction over the pic’s 48 frames-per-second format.”
Welcome Ringers to the latest installment of our LIVE show TORn TUESDAY, with host Clifford “Quickbeam” Broadway. Today’s show will investigate and celebrate the community building effort that was the #votebilbo campaign that lit the fires of Tolkien fandom around the globe. You can pop into our Barliman’s Chat Room that is built-into our Live Event page here, bring your questions and comments during our webcast! The fun begins at approx 5:00pm Pacific Daylight Time right here – we’ll see you there! Follow Cliff on Twitter at @Quickbeam2000!
There once was a little hashtag looking for a cause. Over the past eleven days, #VoteBilbo became a lightning rod of attention and excitement among Ringer fans the world over. In the words of another reporter: “it went beyond viral.” A resounding victory was pulled off by the unlikeliest fandom — an unorthodox lovefest — for an unexpected little hero. Here’s the story of how TheOneRing.net galvanized a remarkable fan audience to achieve a sweet victory!
It started when this year’s MTV Movie Awards announced their vote-in contest for the category “Best Hero” — allowing Instagram and Twitter users to employ hashtags like #VoteIronMan or #VoteHulk — and especially of interest to this phenomenon #VoteBilbo. A few days actually went by without us even noticing there was a contest. Over Easter weekend the staff of TheOneRing.net was working to deliver a great presentation before packed crowds (many hundreds in the standing-room-only hall) at WonderCon, happening right on the tail of a very successful April Fool’s Day prank — so no wonder we were looking elsewhere.
TheOneRing.net first brought attention to the contest on April 3rd with this tweet:
We saw that Kristen Stewart’s character Snow White (from that hunky HUNTSMAN movie) had a stunning 13,556 votes, far more than the other nominees… while poor Mr. Baggins was in very last place with only 226 votes. A pathetic showing that would have me old Gaffer shaking his head in shame.
By using Twitter to muster our troops, within a mere 24 hours we saw a mighty surge of thousands of votes — yes THOUSANDS — and it kept going strong from there. We hit the Twitterverse so hard that #VoteBilbo started trending, everyone outside of our community actually picked up on it, K.Stew quickly lost her lead (causing her fanbase to respond), and thus “The Great Battle of the Fandoms” was in full swing.
We realized that TWILIGHT: BREAKING DAWN fans were supporting their chosen actress, *not* the character she portrayed, a bit of irony not lost on us. The category “Best Hero” did not really mean “Best Actress You’re A Fan Of From Another Franchise Because You Didn’t Really Watch This Movie.” Their rigorous support for the actress rather than the character made the whole contest a bit of a sham, in that context. Rather unfair, in this Ent’s personal opinion, that a true statement of how we regard our heroes was being skewed so badly. Undoubtedly Twi-hards have been a huge segment of MTV’s target audience, and plenty of naysayers told us that we didn’t have a chance to tip the scales. We were glad to have a challenge: a task to show what genuine fan-love of a heroic character really looks like, with numbers not seen since the Muster of Rohan!
The meteoric trending of #VoteBilbo caught everyone’s attention. Warner Bros. Pictures officially supported the effort with this missive from their Twitter account ‘TheHobbitMovie’ on April 5th, which spurred tens of thousands of new votes:
Our burglar, Bilbo Baggins, is nominated for Best Hero atthe 2013 MTV Movie
The other nominees were floundering: Batman and Catwoman were left in the dust of a deserted Gotham City as Bilbo VS. Snow White became a runaway viral showdown. But the numbers were not quite right. Certain fake Twitter accounts (spam-style “bots”) were discovered processing blank-except-for-the-hashtag #VoteSnowWhite tweets, but they were reported and shut down. Our support for Mr. Baggins was quite organic, and the funny thing was that votes were not coming from some hardcore group of Martin Freeman supporters, though they exist, but rather from Tolkien-lovers who really wanted to make a true statement about Bilbo Baggins.
April 6th proved to be a huge day! The media-watch group WHO TRENDED IT? posted this tweet on April 6th, giving TORn proper credit:
Guess what ! #votebilbo trending in the US ? @theoneringnet did it ! Now, that’s badass. Even as a cold hearted robot, I’m impressed.
Then our friend Emil Johansson at the LOTRProject Blog gave us something masterful: he launched a special page to show statistics of the voting and how it changed in real-time. He tweeted this:
Within his wonderful vote-tracker page we could see exactly what was going on, relative to the timing of our announcements on TheOneRing.net (and our Facebook timeline and Twitter, of course). When there was doubt our votes were less than stellar, we rallied again!
Stars from the LOTR Film Trilogy and even newer actors from THE HOBBIT: AN UNEXPECTED JOURNEY jumped on board! Their timing was perfect — and because these actors are actually paying attention to what fans are saying on Twitter, it felt like a genuine grassroots effort was brewing. We had tweets from Dominic Monaghan (Meriadoc Brandybuck) and Dean O’Gorman (the dwarf Fili) on the same day Evangeline Lilly (upcoming new character Tauriel) retweeted our comments — pleased as we were to ultimately learn that retweets counted as full votes!):
More ambitious creative folks within our Ringer ranks started posting videos designed to bring a smile to your face as well as playfully jab at Bella Swan — and MTV reported on it, realizing that the race was getting quite aggressive between the two camps. ‘If you liked it then you shoulda put a Ring on it’ had a whole new meaning with Speigel Ei’s Vimeo clip:
“HOBBIT fans went straight for the gut of Team #VoteSnowWhite,
who have to watch as several of the characters from Middle-earth court
Kristen Stewart to their side over Edward Cullen,” declared the MTV blog, and we realized this was indeed a chance to show our resplendent fandom in a unique way. The fact that we have been in love with Tolkien’s HOBBIT characters for 75 years since the book was first published supported the sky-high numbers of votes.
HUNDREDS OF THOUSANDS OF VOTES POURED IN DAILY. When the final weekend of the Awards telecast began on April 13th, we broke 1 million votes. K.Stew voters were trying to keep up; sometimes we crossed above or below their high-end total. Fans started to create one-click Twitter vote buttons, and we supplied a host of #VOTEBILBO avatars and funny images to become viral memes. Fans started creating their own images (with familiar LOLcat fonts) and sharing them.
Our lovely lady friends Kili and Fili from our HAPPY HOBBIT video channel did a fun little P.S.A. style announcement asking Ringers to bring their votes to bear! We were really building momentum as a community. There was more spirited fun to be had with this contest than we first suspected!
Did we have crossover from other fantasy fans? You betcha! *wink* GAME OF THRONES featured our very own Sean Bean (Boromir) in the first season and of course it was appropriate for him to support his halfling friend.
We were not just sending empty or meaningless tweets with a hashtag in place — we wanted to make this relevant. In an effort to really bring our feelings and honest passion to the center stage, TORn decided to host a concentrated “Tweet Quest” on Sunday April 14th, the day of the MTV Movie Awards. During a tightly-concentrated 1-hour block, and then another encore 1-hour, we asked Ringers to declare why Bilbo should be named ‘Best Hero.’ So we put forward the call to arms.
Boy oh boy, did they respond with a flood of hobbity lovin’!
Fans declared things that mattered to us, that mattered to readers, and as lovers of Tolkien we could certainly relate: “#VoteBilbo because he was the one person who willingly let the Ring go, when no one else could,” was my personal favorite sentiment. We have an audience that included older-generation folks who had never used Twitter, so we gave quick and easy instructions to help guide our friends toward their goal. We provided everything we could — and most importantly we gave this effort true SPIRIT.
It was a phenomenal success. In the end the final tally was:
Giving our furry-footed reluctant adventurer a lead of well over 100,000 to claim the win! Although MTV broadcast the announcement of the winner as a throw-away commercial bumper for Axe body spray (indeed it was shown offstage, not really part of the “actual ceremony”), and although no cast member from THE HOBBIT film was present to receive the award, we here at TheOneRing.net were entirely thrilled to have succeeded with a kind of social networking wizardry that was fueled by you, dear readers.
Such a long way to go from only 226 votes! Such an outpouring of love!
One of our volunteer staffers, Magpie, had this to say: “It was like a flash mob. We did it for us (Wedefined as the greater Tolkien fan community with TORn functioning a major player in focusing that fan community). It was a community campaign that was an event in itself.”
Staffer Justin who produces our Live webcasts and our weekly show TORn TUESDAY had this to say: “Over 27,000 Bilbo pictures on
Instagram in one week! Take a look at all the comments and tweets we got, there is something for everyone to run with. Thank you all for making #votebilbo happen. I received several messages at the beginning saying I was ‘crazy’ and it was ‘Folly against Twi-hards,’ ‘Who cares about MTV,’ and ‘What’s the point of a stupid teenage online popularity contest?’ But this is why fans love being fans. Achieving something together. To Prove Their Quality.”
And that, my friends, is indeed the feeling I have at the end of the day. That we have stood up with a flag of unity once again. That we have proven our quality of thinking creatively and acting with great energy! It feels like it was months in the making but it happened over such a very short length of time (making it the more surprising).
The love that brings us together is our love of J.R.R. Tolkien and his works are evergreen. No separation of older to younger generations or access to technology can slant that. The truth will out!
Hulk sad. Too bad.
Batman gave up the ghost. Because we are the most.
Iron Man clad in shame. Shoulda played his own game.
Catwoman felt an itchy pox. Put kitty back in her smelly box.
Snow White drifted. Twi-hards were sifted (out).
But #BilbotheHero wins the day! We wouldn’t have it any other way.
Much too hasty,
Quickbeam
————————–
Follow Cliff “Quickbeam” Broadway on Twitter: @quickbeam2000
Welcome to our collection of TORn’s hottest topics for the past week. If you’ve fallen behind on what’s happening on the Message Boards, here’s a great way to catch the highlights. Or if you’re new to TORn and want to enjoy some great conversations, just follow the links to some of our most popular discussions. Watch this space as every weekend we will spotlight the most popular buzz on TORn’s Message Boards. Everyone is welcome, so come on in and join in the fun!
