New Line Cinema and Warner Bros animation announce a new animation project LORD OF THE RINGS: THE WAR OF THE ROHIRRIM from the director of Ghost in the Shell, with film Philippa Boyens attached to consult on the project.
The anime feature film will be directed by Kenji Kamiyama (Ultraman, Ghost in the Shell) and set in Rohan telling the story of Helm Hammerhand. The film is confirmed to be in the same universe as Peter Jackson’s film series.
“This will be yet another epic portrayal of J.R.R. Tolkien’s world that has never been told before. We’re honored to partner with much of the incredible talent behind both film trilogies, along with new creative luminaries to tell this story. And so it begins.”
On April 7, 2020 the senior members of Peter Jackson’s Lord of the Rings production team came together with fans to celebrate the 20th anniversary of the first teaser trailer of LOTR, an online-only digital video that broke all online download records.
This digital trailer, released on Apple Trailers, was responsible for 30% of all internet traffic upon release according to Akamai. It surpassed the Star Wars Episode 1 trailer, arguable the most hyped film in history, in downloads the first day and first week.
Prior to this trailer, fandom was seen as “Star Wars.” This validated fandom and a different way of marketing and appreciating what fandom can bring. It created a different perception of the power of fans.
Gordon Paddison, VP Marketing LOTR
Michael Pellerin describes watching the LOTR trailer with Chairman Roy Disney at Walt Disney Studios, the parent company of Miramax that actually let LOTR walk away to New Line Cinema. “He just went huh, wow, good on them. Disney would have made it a company film. This is more of a visionary thing.”
Richard Taylor tells a heartfelt story of offering a job to a professional make-up artist early on, which was respectfully declined. “We were turned down by almost everyone… but when the trailer came out, a number of people we had pursued actually wrote back to me!”
“What Michael did under Peter’s leadership was to unpack everything about everything, the whole process. In that trailer the world got to see the first thing that Weta Digital was doing. There was unbelievable groundbreaking stuff being done. It was all so beautifully unfolded for the world.”
Gordon Paddison was New Line Cinema’s VP of Digital Marketing who took a risk engaging with fan sites early on. “Nobody is doing anything bad, its just that they care! That’s how you develop a relationship that lasts 20 years. It comes down to passion. Fans are passionate and I was a champion of the fans, as was everyone on this chat and Peter. A strategy of love is the best you can have.”
“Star Trek had been taking legal action and shutting down fan sites for years. This was the beginning of embracing fandom and we developed a great relationship working with you guys [at TheOneRing.net]. This video changed the velocity & tone of the fan response.”
“Peter was so good at saying very early to the fans that this is not the definitive version of Lord of the Rings, this is my personal impression of what the films should be. It did a lot to right-set the filmmaker vision and set us on a journey that was really humble. “
“I have a very in-depth trust in Peter. When he came to us that he wanted to do this trailer, there was no question that it was the right thing to do. I hadn’t seen a trailer like this, so I was surprised that there would be this level of reveal.”
Co-Producer Rick Porras describes the unique vision of this first teaser trailer, “What made it special was intercutting the old footage and seeing the filmmaker talk about it. Including Peter [in the video] really started something special.”
A big reveal is that the this teaser trailer actually includes footage of the original pitch package for studios to even make LOTR. Everything with Peter Jackson in a white shirt was part of the pitch package delivered to Miramax, New Line, and all other potential studios. New Line Cinema of course saw the vision and financed the films.
“The fans were so engaged. Normally you can hide under a rock for a while. The fans were getting materials and putting them out. From my experience you don’t want to get into a fight with your core market. We had to feed them!” Gordon Paddison acknowledging the fourth estate of filmmaking – the fan community.
Jed Brophy, in addition to playing many orc characters, was a horse rangler on the film and is actually in the teaser trailer as one of the nazgul nine. “It is a pretty incredible thing to see something you’ve done, which is just another day at work.”
Executive Producer Mark Ordesky was fully supportive of Peter & Gordon’s efforts releasing this teaser. “The best way is tell your own story before someone else tells it. What was genius about the trailer is Peter basically showed how he’s going to do things that you can’t possible imagine.”
“Think with hope, not with fear. I have come with answers.”
One of the fun tidbits revealed was that the ringer verse voice over was performed by Nick Tate, who has done everything from Jurassic Park to Spongebob. The Tolkienist was the first to reshare the discovery with fans!
Michael Pellerin expands on the Roy Disney story, confirming that LORD OF THE RINGS was indeed a Disney film at its inception because of the Miramax deal. Miramax was a subsidiary of Walt Disney Studios, and to this day Harvey Weinstein is credited as Executive Producer on LOTR.
“In April of 2000, I was in NYC in an audio recording session with Roy Disney, for a project I was finishing up with him. I had been counting down the days until the first LOTR online preview was to be released and it just happened to occur while we were in the studio. I tried to be as surreptitious as I could, waiting for the preview to drop on my laptop. But Roy could see I was obviously up to something — probably not having to do with our show. So he asked me what I was doing, and I fessed up to him that the first LOTR preview was about to appear online, and I couldn’t miss it. Instead of reprimanding me, Roy said we should all take a break from the session and watch it together — which we did.
When it was over, Roy turned to me and was duly impressed. He said he thought Peter and New Line were really going to pull off what many felt was impossible — a motion picture of The Lord of the Rings – and that the project had found the right home, after all, with a director who was clearly a visionary. This was an amazing comment by a man whose progenitors founded the Walt Disney Company, and who himself was one of its chairmen. Especially in light of the fact that Disney that was the parent company of Miramax, the studio that was originally producing Peter Jackson’s film version of LOTR, before it went into turnaround and ended up as a trilogy of films for New Line Cinema. Technically speaking, Peter Jackson’s LOTR was originally a Disney film, in its inception. So hearing Roy Disney express the same hope and feeling of excitement we all had watching that preview, felt like a sense of closure to a long journey that began in 1997, and was soon to make cinematic history.”
TheOneRing.net wants to thank all the participants for engaging with the fans from those early days to now, 20 years later, in such a respectful and candid nature. THANK YOU Gordon Paddison, Richard Taylor, Jed Brophy, Mark Ordesky, Michael Pellerin, & Rick Porras for making the time to celebrate this record setting trailer release.
Watch the entire conversation as it streamed live here:
It is hard to believe that 20 years ago today, we got our first collective tease at what would become the greatest film trilogy of all time. (Yea…I said it.)
Way back on March 31st, 2000 – New Line sent out an update for those folks subscribed to their newsletter…footage was going to be released officially on April 7th. (See our squee-worthy post from 2000)
The waiting game began. If you want to take a trip down memory lane, check out all of our headlines from that timeframe. The child-like exuberance of our staff in anticipation of the trailer was unmatched. One particular enthusiastic staffer – some guy named Calisuri – even kept a daily countdown that eventually went into an hourly countdown.
Then in the early hours of April 7th, the official website posted the trailer and our lifelong dream of seeing The Lord of the Rings on the big-screen become a reality. By the time Peter Jackson says ‘This is the time,’ and the screen fills with an army of Uruk-hai, we could barely contain our joy. The Ring Verse is read while Carmina Burana builds the tension, and we all couldn’t get enough of the magic.
TheOneRing.net staff immediately went to work on our Frame by Frame analysis, and as you will see on that page, we kept updating for days and months afterwards.
The ‘internet trailer’ for Lord of the Rings became the most downloaded preview in history and holds a special place in film history as a result.
A report has appeared in Scotland’s Daily Record stating that representatives of Amazon Studios were scouting filming locations for their Lord of the Rings TV project in Scotland over the summer. This story is light on details, so we at TORn are treating this information as rumors, for now. These location scouts purportedly traveled as tourists, checking out various locales around Scotland, which offered the opportunity for a meaningful connection with the local communities. Continue reading “Is Amazon Studios scouting LOTR filming locations outside of New Zealand?”
You may not know his name, but outside of being a co-investor in the LOTR films, Samuel Hadida through his Davis-Films production company and his Metropolitan FilmExport distribution company in France helped make or distribute numerous films you would have heard of, including the Resident Evil franchise, True Romance, and the Silent Hill films and this year’s Hunter Killer. This reporter first encountered Samuel Hadida at San Diego Comic con when he brought Solomon Kane to Hall H in 2009. He was a champion of indie and genre films, and without his output deal with New Line Cinema, Lionsgate and Dreamworks, we might not have ever gotten the LOTR or the Hunger Games films.
Mark Ordesky, Executive Producer on the Lord of the Rings films said of him;
“Shocked and saddened. Sammy was so dear and brimming with life. One of many memories is indelible: His company was a co-investor in The Lord Of The Rings trilogy and needless to say the stakes were high. After we premiered the first public footage in Cannes 2001, Sammy lifted me off the ground and kissed me in his excitement. He lived and bet his passions and I’ll miss him terribly. We should all aspire to love our lives and jobs as much as he did. My deepest sympathy to his brother, Victor, and all who loved him.”
We at TORn also send out a heartfelt ‘Thank You’ for his courage in being a financial partner on the LOTR film, and send our condolences to his family and friends on his passing at such a young age. You can read more on his work at Passing of French Distributor Samuel Hadida