Dragon Con, Atlanta’s annual gathering of pop culture enthusiasts, is upon us. A Labor Day fixture, Dragon Con celebrates fascinations from science fiction to fantasy, gaming to comics, literature to art, and music to media. The Con attracts roughly 75,000 fans spread across multiple downtown hotels and much of the city’s AmericasMart. It also offers 35 different “tracks”, or mini-conventions. They focus on everything from Anime to Young Adult Literature.
One of Dragon Con’s founding fandoms has focused on J.R.R. Tolkien and the creative passion that his works have inspired. Whether it’s part of the programming now scheduled for D*C’s “High Fantasy” track, or Elvish (etc.) enthusiasm spilling out across the broader fandom, there will be much Middle-earth merriment in this 40th installment of Atlanta’s Geek-Fest (Nerdi-Gras?)!
Here’s a quick overview of what’s happening for Tolkien fans!
Our Marquee Hobbit: Sean Astin
Here on the 25th anniversary of Peter Jackson’s Fellowship of the Ring, it’s wonderful to have such an excellent and admirable cast member joining us. Sean will be available for autographs and photo opportunities, and will also be a featured panelist over the course of the Con. One of those panels will focus on his experiences embodying Sam Gamgee. Saturday, 9/5 at 11:30 am in the Hyatt Centennial Ballroom II-IV
Hobbity Home bases:
Staffer deej has got all your answers, plus t-shirts and buttons!
If you simply need some help orienting to the sprawling splendor that is Dragon Con, you can find help here:
The OneRing.net fan table, located on the Exhibit Level of the Hyatt Regency, right across from the Art Show entrance. Find staffers greendragon, deej, and Wee Tanya there, along with buttons, t-shirts, links to some of our favorite purveyors of Middle-earth merchandise, and maybe a few surprises!
The High Fantasy Track Room, on the Lobby Level of the Marriott Marquis, rooms 401-403 (just across the hall from Dragon Con Safety). Staffer Madeye Gamgee also volunteers for the track, and several Tolkien inspired panels will take place there this weekend.
Parties!
An Evening in Bree (photo courtesy of Tim Lenz)
A unique hallmark of Dragon Con is an abundance of fan-forward partying opportunities. The Tolkien fandom will not miss out!
An Evening in Bree: A long-term landmark for partying periannath, Bree is back in all its glory. That includes a high fantasy costume contest (you can fill out entry forms at TheOneRing fan table or the High Fantasy track room – please do SIGN UP IN ADVANCE), a choral performance of special magnificence by the wondrous Elf Choir, and of course dancing! The three featured performers this year are the Brobdingnagian Bards, Landloch’d, and Beth Patterson. Friday, September 4, 8:30 pm in the Courtland Grand Ballroom
Hobbit Drinking Songs: billed as a concert, breakout dancing and partying is an inevitability whenever the Brobdingnagian Bards are involved. Let those furry feet fly! Sunday, September 6, 7:00 pm on the Marriott Atrium level, A 601-602
The Goblin Ball: Hosted once again by our OneRing DJ deej, the theme this year appropriately celebrates the music of the mid-80s and the 40th anniversary of Labyrinth’s Goblin King throwing a ball of his own. The cosplay mashups should be spectacular. Sunday, September 6, 10:00 pm on the Marriott Atrium level, A601-602
Panels!
Remembering panels in Covid times…
This is the ten-year mark for the High Fantasy Track at Dragon Con, now the Con’s home for Tolkien content, which always ranges from the playful to the profound. This year’s lineup includes:
Rings of Power Season 3 Speculation. With Prime Video’s latest installment of the Second Age saga now scheduled for a November release, rumors and speculation on what’s in store are swirling. Greendragon will be moderating, with Madeye Gamgee and other close OneRing friends participating, to bring Dragon Con fans up to speed! Friday, September 4, 1:00 pm, Hyatt International South
Sing with the Elf Choir. Another Dragon Con classic, this is less of a musical panel and more of a choral rehearsal as a host of Middle-earth denizens prepare to bring their harmonious offerings to The Evening in Bree. Come and learn your part for two or three staples in the high fantasy musical canon! Friday, September 4, 5:30 pm, Courtland Grand Ballroom
Who Could Resist? A smorgasbord of speculation as panelists consider the corollary to “Who could wield Thor’s hammer”, but through the lens of being able to withstand the power of the Ring. Was Aragorn right about the Ring answering to only one Master? Or is Steve Rogers, Jean-Luc Picard, or Aslan up for the challenge? Saturday, September 5, 1:00 pm, HF Track Room
An Hour with TheOneRing.net. Greendragon, joined by staffers deej and Madeye Gamgee, along with Tolkien Lore Master Willie Jenkins (knewbettadobetta), will unpack as much as we can cover in an hour about what’s coming up for Middle-earth fans, from media to merchandise, publications to parties. We’ve been polishing our palantíri, so expect secrets and rumours! Saturday, September 5, 4:00 pm, Hyatt International North
The Greatest Swordsman. In this tournament-style panel, attendees will get to choose who is the greatest wielder of the blade in all of High Fantasy. After Aragorn, of course. Sunday, September 6, 10:00 am, HF Track Room
Bilbo Baggins – Renaissance Hobbit of Middle-earth. Tolkien scholar, author, and long-time OneRing mellon Constance G. J. Wagner leads a panel conversation about the “bravest little hobbit of them all”. From teacher, mentor, peacemaker, storyteller, and friend, Bilbo’s impact on the history of Arda is extraordinary for such a little fellow in a wide world. Sunday, September 6, 11:30 am, Hyatt Centennial I
Delving Into Dwarves. It’s been a minute since the High Fantasy track considered the Sons and Daughters of Durin. But “khazâd ai-mênu!” The dwarves shall be upon us indeed! We may even figure out just how discourteous Gimli was being in the Extended Edition scene. Sunday, September 6, 4:00 pm, HF Track Room
Too Beautiful to Let Go: The Cost of Creation in Middle-earth. Tolkien content will wrap up for this year’s Dragon Con with a more deeply philosophical conversation around the broad theme of “Subcreation gone wrong”. This panel will consider artifacts of extraordinary beauty, but also with deeply and sweepingly corrupting power, and the where’s and wherefores that had the Professor integrating them into his Legendarium. Monday, September 7, 10:00 am, HF Track Room
Beyond the Panels
Like TheOneRing.net, Dragon Con markets itself as a “by fans, for fans” experience. This leads to one of the most unique and entertaining dynamics of the Con: the near certainty that nerdish enthusiasm will break out in unscheduled, often enduringly viral ways. Dragon Con first-timers may not understand the “Cult of the Marriott Carpet” or “Saint John the Deliverer” (our friends at Geek Orthodox certainly do!), but even newbies should keep a sharp eye out for the exuberance that happens outside of “our regularly scheduled programming”. For Middle-earth fans, that includes:
The Dragon Con Parade, a riotous and colorful celebration of all things nerdish. Open to everyone to watch, with no badges required, the downtown Atlanta crowds swell into the six figures as Superheroes, Troopers, and Spartans (oh, my) travel down Peachtree Street in costumed glory. Tolkien fans have been longtime participants, marching behind the “Arms of Middle-earth” banner. This year, at least 20 of us will be representing the Legendarium we love. Be sure to wave! Saturday, 10:00 am, down Peachtree Street from North Avenue through a U-turn into the Marriott Marquis We’d suggest arriving early to grab a good viewing spot!
The “Passing of the Elves” Procession. A more focused choral ensemble that’s closely connected to the “Sing with the Elf Choir” programming, this group practices particularly elvish music, all dress in elvish attire, and process around the halls and connecting bridges between Dragon Con hotels in their melodious passage toward the West. Lanterns and bells mark their ethereal comings and goings. The Procession typically occurs on Sunday evenings. You can find out more by searching for the Elf Choir on social media platforms.
The Lord of the Rings Fan Club. New this year! TORn is working with our friends at the Fan Club to finalize a series of quests designed especially for members attending Dragon Con. If you’re part of the Club already, stay tuned on the app for announcements! If you’re not, there will also be ways to sign up at the Con! Collect those mathoms and join the fun!
See you in the belly of the beast – Dragon Con may be 40 but we’re all still young at heart!
Recently we shared news of the newOfficial Lord of the Rings™ Fan Club – where ‘everyone is welcome, as long as they welcome everyone'! We are excited to join the club as one of their ‘Heralds’ – and we want to invite YOU to join us! May we entice you with a special mathom…?
Since TheOneRing.net started out – in the dim and distant past that was the late 20th century! – we’ve always sought to create a positive atmosphere. We aimed to have our little corner of the interwebs be a place where folks could meet, chat, support each other, and celebrate shared passions together. In recent years, however, you may have noticed toxicity creeping in to the online experience! If you weren’t around to share in the heady, early days of online fandom, now is your chance to experience another kinder, more generous-spirited place to interact online – a place after TORn’s own heart. That, at least, is the goal of the new Official LotR Fan Club – spearheaded by none other than one of our own founders, Calisuri. So of course TORn wanted to be part of it!
Being a ‘Herald’ means we have our own official page, with a ‘sub-community’ at the club. It will allow TORn to share news to a wider fanbase, through the club. Fear not – we are certainly not giving up our own places for fans to gather! (In fact, if you haven’t dropped by our message boards lately, you should definitely swing by: they are all shiny and new, thanks to the hard work of supremo First Age staffers Altaira and BG!) And you’ll still be able to find us on our discord; the Fan Club just gives us another way of letting fans know what we’re up to, and of sharing the love of this Fellowship.
We hope you’ll pop by and check out the Fan Club. There are fun ‘fireside chats’, bulletin boards, and daily puzzles to be solved! (Riddles in the dark, anyone…?) And for those of you who love to collect – there are many amazing ‘mathoms’ you can gather, to create a record of your own Fan Club journey. Use this referral link to head over to the Club and you’ll secure TORn’s very own, exclusive mathom! And look for more fun mathoms to collect during DragonCon, later this week!
Come on in – you are welcome any time, don’t bother knocking!
If you couldn’t make it to San Diego Comic-Con 2026, don’t worry—we’ve got you covered! In the Middle-earth Tour video linked below, we’re taking Tolkien fans on a tour of some of the convention’s biggest destinations for Middle-earth collectibles, giving you an up-close look at the incredible statues, figures, and artwork that had collectors buzzing all weekend long.
Whispers and rumours were heard a couple of weeks ago; and now the way is open at last! The shiny new Lord of the Rings Official Fan Club from Middle-earth Enterprises is here. And what’s more, one of TORn’s own Four Founders, Calisuri, is building it! We’re feeling like it’s those early days of online fandom all over again, seeking out friends on the internet and geeking out together. There are quests to be fulfilled and mathoms to be collected – some of which will be found at San Diego Comic Con this weekend! So get your questing boots on! Head on over to LOTR.com to join the fun.
Here’s what the official press release tells us:
Middle-earth Enterprises Announces the Official Fan Club for The Lord of the Rings ™
Free to join at LOTR.com, the new official community opens in early access this July with Quests, Fellowships, collectible Mathoms, daily games, and a shared San Diego Comic-Con program
LIVERMORE, CALIF. — Middle-earth Enterprises today announced the official fan club for The Lord of the Rings ™ , a free community opening in early access this July at LOTR.com.
Even before any official public announcement, fans around the world had already discovered the hidden entry at LOTR.com and joined the waitlist, underscoring the demand for a welcoming official home for Middle-earth fandom.
Built for fans of The Lord of the Rings ™ , The Hobbit ™ , and the wider world of Middle-earth, the fan club is designed to give members an active role in a new official community at LOTR.com. Members will be able to complete Quests, earn digital keepsakes called Mathoms, form Fellowships, play daily games, follow official brands and creators, and keep a personal record of their fandom journey.
The fan club is also being built to support the fan groups, creators, channels, and websites that already make Middle-earth fandom so strong. Known inside the club as Heralds, they will be invited to create their own spaces within LOTR.com. The goal is to lift up what already exists, help more fans find it, and give those groups new ways to gather followers, share updates, and create experiences inside the official fan club.
“For decades, fans have built extraordinary communities around Middle-earth with creativity, care, and remarkable commitment,” said Jay Komas, General Manager of Middle-earth Enterprises. “LOTR.com is an opportunity to recognize that passion, support the communities that have helped carry it forward, and create an official space where fans, creators, licensees, and community leaders can participate together.”
“Quests” are one of the main ways members can take part in fan club experiences. A member might scan a code at a convention booth, check in at a panel, answer a lore question, enter a secret phrase, complete an online challenge, or help unlock part of a larger shared adventure. Completing Quests can earn members “Mathoms,” digital keepsakes named after the term for a treasured object in the world of Middle-earth. In the fan club, Mathoms are not simply points or badges. They are a record of participation: a show attended, a creator discovered, a fan group joined, a challenge completed, or a moment shared with fellow fans. Some Mathoms will be common, while others will be genuinely rare, giving each member’s collection its own history and character over time.
The first major community program, Gather the Fellowship, will launch this July around San Diego Comic-Con. Fan Club members will be able to form or join Fellowships and collaborate across online and in-person activities. Attendance at San Diego Comic-Con will not be required to participate. A fan at the convention may complete part of the adventure from the show floor, while another member joins from home. Together, the Fellowship moves forward.
Members will also find games with a Middle-earth twist, including a daily riddle and a palantír-inspired lore challenge, giving fans a reason to return, play, and build their Fan Club record over time.
Official licensees, known inside the club as Merchants, will have a place within LOTR.com to build a page, post announcements, offer rewards, run promotions, and create co-branded Mathoms tied to events, products, booths, packaging, and other fan experiences.
The club will also recognize members of the early 2000s fan club whose names appeared in the Extended Edition film credits, allowing them to search for their name in a special archive and claim a commemorative keepsake. A launch campaign, Give Us a Gold Ring, will invite members to support a formal proposal for a plain gold ring emoji, to be submitted to the Unicode Consortium by the close of San Diego Comic- Con.
A NEW COMMUNITY STANDARD
Everyone is welcome, as long as they welcome everyone.
Newcomers and longtime fans, readers and film fans, gamers, collectors, creators, and community leaders will participate on equal footing.
As part of its commitment to genuine fan engagement, Middle-earth Enterprises brought on longtime community builder CHRIS PIRROTTA as VP Marketing & Fan Experience. Pirrotta co-founded TheOneRing.net in 1998 and helped grow it alongside a global volunteer community that has supported Middle-earth fandom for nearly three decades. He also spent 25 years at Sideshow, where he helped grow one of the world’s leading collector-focused fan businesses. TheOneRing.net continues to operate independently through its volunteer team, while Pirrotta’s day-to-day focus is now on building the official fan club at LOTR.com.
“When we started TheOneRing.net in 1998, the internet still felt like a place you went to find your people,” said Pirrotta. “A lot has changed since then. Too much of the modern internet rewards outrage, pile-ons, and the loudest voice in the room. LOTR.com is being built for something different, inspired by the community at the heart of Middle-earth: a place where everyone has a part to play, whether they arrive as royalty, a seasoned Wizard, a loyal gardener, or someone taking their first step out the door. No one is above anyone else here. That is what makes this work with the Middle-earth Enterprises team so meaningful. This is not just about opening an official site. It is about opening the door wider, with a welcome to all.”
The official fan club for The Lord of the Rings will be free to join. Early access invitations will begin ahead of San Diego Comic-Con, with additional members welcomed in over time as the community grows. New licensees, creators, Heralds, Merchants, and fan groups will be added on an ongoing basis. Fans can visit LOTR.com now to join the early access waitlist.
ABOUT MIDDLE-EARTH ENTERPRISES Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage, and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. Middle-earth Enterprises works with partners around the world to support high-quality films, games, merchandise, stage productions, location-based entertainment, events, and other experiences inspired by these works.
ABOUT EMBRACER GROUP Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises. With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 53 internal game development studios and engages over 6,000 talents across nearly 30 countries.
San Diego Comic Con returns next week with tons of The Lord of the Rings related fun! TheOneRing.net will be holding court at Booth 1934 near door C.
All the Tolkien related Panels
Amazon Prime Studios is bringing Season 3 of Rings of Power to Hall H on Friday, with a few other fun LOTR related panels from the fan community. Add them to your favorites on the official SDCC app.
Bringing Licensing to Tabletop Games w/ Asmodee – Thursday 11:00am LINK
Bear McCreary, Musical Worldbuilding – Thursday 11:45am LINK
Building Worlds: Creatures & Ecosystems w/ Weta Workshop – Thursday 1:00pm LINK
Building Worlds like Tolkien w/ Don Marshall – Thursday 4:00pm LINK
The Rings of Power Season 3 in Hall H – Friday, 10:00am LINK
Women Powering Pop Culture w/ Helen Shang – Friday 3:00pm LINK
Psychological Journey of The Lord of the Rings w/ Todd Stashwick – Friday 8:30pm LINK
Designing Games in Middle-earth w/ Asmodee – Saturday, 2:45pm LINK
TORN presents LOTR: New Age of Adaptations – Sunday, 2:15pm LINK
We are excited to bring a “State of The Rings” panel on Sunday with fan reactions from the Rings of Power SDCC reveal, updates from The Hunt for Gollum currently filming in NZ, previews of The Hobbit MTG cards, and who know what special guests may join!
Getting into Hall H is always a fun romp, and many fans are already organizing line ups & camp outs Thursday afternoon to be first in line for The Rings of Power Season 3 Hall H preview. It’s all happening in the TORN Discord channel for conventions – check the pinned comments for links.
Signings
TheOneRing.net Booth 1934 is hosting a few signings! First up is a small detour to the Weta Workshop booth 3613 where author Kellie Rice (aka TORn staffer and Happy Hobbit Kili) will be joined by Sir Richard Taylor to sign copies of the hardcover Middle-earth Script to Screen book, Wednesday Preview Night at 8pm.
ALL WEEKEND – Artist & founder of Kings Wild cards, Jackson Robinson, will be at the TORN booth with an EXCLUSIVE Tom Bombadil art print he will sign upon request. Details to get free poster below.
We’re very excited that Bear McCrearywill be joining us on Friday, to sign some recordings! He won’t be at the booth for very long – so if you want to be SURE to have a chance to meet him, here’s what you need to do:
Come to our booth any time before Friday 12.30 and purchase one of Bear’s recordings (The Singularity and/or Rings of Power soundtrack). We’ll give the first 50 purchasers a special ticket; then on Friday those 50 folks – with their tickets in hand! – will make one line to meet Bear. Anyone who doesn’t have a ticket will get in another line, and will meet Bear (time permitting) after the first 50 have gone through. So to GUARANTEE you’ll get to meet Bear, come and purchase some vinyl (or a CD) from us! (Also pro-tip: once you’ve bought it, leave the contents safely in the cool of your hotel room, and just bring the cover to the signing!) Maximum three items per person to be signed.
Signings
Richard Taylor & K.M. Rice – Wednesday 8pm – Weta booth 3613 – Script to Screen books available (highly limited)
Bear McCreary – Friday, 12:30pm – TORN booth 1934 – Rings of Power S2 soundtrack vinyls + CDs and Singularity vinyls available for purchase
Richard Taylor & K.M. Rice – Sunday 9am – Weta booth 3613 – Script to Screen books (if not already sold out)
Tea with Tolkien – Sunday 11am – TORN booth 1934 – Into the Heart of Middle-earth book available + free goodies
Other LOTR related signings we aren’t affiliated with but sound fun:
Unlike recent years, Jed Brophy will not be attending SDCC this year (does this mean he’s busy being a working actor on a certain new movie…?)
Offsites & Parties
There are currently no Rings of Power or The Lord of the Rings events open to the public which have been announced – of course we’ll let you know if we hear of any! But Guillermo del Toro is celebrating the 20th anniversary of Pan’s Labyrinth with a Friday night party that requires completion of a scavenger hunt to get in.
Comic Con 2026 EXCLUSIVE Limited Edition Prancing Pony Mug
It comes in pints! TheOneRing.net is proud to offer the official Prancing Pony wooden tankard & shot glass bundle. Designed & manufactured by Burgschneider and Lumengrave with full licensed support from Middle-earth Enterprises, these were the most requested items from last year’s incredible Prancing Pony booth experience.
These food safe drinking cups are hobbit-scaled – large enought to make you feel like a halfling. Made from mango wood, natural food safe polish, genuine leather bands, with a pure jute bag for storage, the tankard measures 6″ tall, capable of holding 27 oz of libations. It pairs with an oversized 7oz shot glass, featuring laser etched dwarves runes encircling the Prancing Pony logo -which was designed by Daniel Falconer. Did we mention these are officially licensed?
SDCC 2026 Exclusive Mug & Glass Set
Due to the very limited run of only 500 units, and to give all attendees the opportunity to get it, the Tankard & Glass combo is up for pre-order online. FOR PICKUP ONLY AT SDCC. We are not shipping these. Select the day you’ll be at SDCC, and we will hold one set guaranteed for you at Booth 1934. AND if you pre-order, you get an exclusive pin, only available as part of the pre-order, at no extra cost! LINK
Exclusive LOTR Merch
We have some incredible new merch available at booth 1934 this year! Following up on the love & support fans gave our Prancing Pony Club shirt last year (nominated for best merch 2025!) we are happy to announce that shirt is coming back this year, complete with glitter ink, women’s cuts, and the same dance hall attitude.
SDCC Unofficial Blog got the scoop on our brand new shirt inspired by one of the greatest albums in rock history – introducing Merry Dol, River-daughter! These artist designed & hand silkscreened shirts will be available in both unisex Bella Canvas premium cotton/poly blend and in Women’s dolman scoop neck. The RUMORS are true: there will be an 🚨 EXCLUSIVE 🚨 Preview Night limited edition variant, only available Wednesday night, featuring the classic tan-colored album artwork in black & white.
Jackson Robinson and Kings Wild are joining us IN PERSON in the booth for the first time, bringing their successful $2 million kickstarter LOTR playing cards with lots of extra goodies. Available EXCLUSIVELY at TORn booth 1934 are these letterpress gold foil original art prints of the Tom Bombadil playing card artwork. Jackson is at the booth all weekend to sign these free prints – available by simply signing up to his anticipated Hobbit playing card deck preview list. Details on site at the booth.
… and more The Lord of the Rings stuff we love at SDCC
Middle-earth Enterprises is bringing the oversized hobbit-scaled Prancing Pony experience back to the convention floor at Dark Horse booth 2615 – don’t miss it!
Acclaimed artist SHAG is offering a LOTR inspired SDCC exclusive art print at his booth 3920
Weta Workshop return to the show floor, right in front of Hall E at booth 3613
There also seems to be a scavenger hunt involved with the cryptic LOTR.com... What could it be, precioussss…?
Can’t wait to see folks there! Now for a merry meeting!
Weta Workshop has officially released the incredible Classic Series Legolas Greenleaf: Hunter of the Plains statue, and fans of The Lord of the Rings won’t want to miss this special edition. Capturing the Prince of Mirkwood during the unforgettable pursuit of the Uruk-hai across the plains of Rohan, this beautifully sculpted 1:6 scale collectible showcases Legolas in one of his most iconic moments from The Two Towers. With incredible attention to detail and Weta Workshop’s signature craftsmanship, it’s a centerpiece worthy of any Middle-earth collection. The statue is available now for $399.
