Entertainment Weekly is handing out a Comic-Con 2022 print edition exclusively at SDCC with The Rings of Power on its cover. Per their website, this special edition cover has a first look at Númenor, “the legendary island kingdom that’s never before been depicted on screen.”

Rings of Power

More from EW:

Númenor looms large in Tolkien’s legendarium, and EW’s cover introduces four key residents who will play a major role in The Rings of Power.

Cynthia Addai-Robinson stars as the queen regent Míriel, who descends from a long line of royal leaders. Her closest advisor is Pharazôn (far right), played by Welsh actor Trystan Gravelle. Rounding out the cover are seafarer Elendil (center right), played by Lloyd Owen, and Elendil’s son Isildur (far left), played by Maxim Baldry.

EW’s full issue includes exclusive interviews with the cast, as well as key creatives like Payne and McKay, director Wayne Che Yip, and production designer Ramsey Avery.

Additional images with character insights and an interview with production designer Ramsey Avery are also up on EW.com with more to come.

Check out our detailed write-up on everything you need to know about the panels, booths and events for Middle-earth fans going to San Diego Comic-Con 2022.

UPDATE: The latest batch of tickets have now been claimed, and those who received them have been emailed. Should any more happen to become available, we’ll let you know here on the homepage!

Earlier this week, we brought you our round up of all the Middle-earth related happenings you can expect at San Diego Comic-con this year; and we revealed that we are co-hosting a party on Friday 22nd July – open to all; you don’t have to have a SDCC badge to attend.

This is a Prime Video event which they have invited TORn to host with them. The Eventbrite for this private gathering launched on Wednesday – and as we were about to post about it here, the tickets were already gone, in under five minutes! We were stunned but excited – it’s great to know that the fandom is alive and well!

Whilst we’ve had lots of messages from folks who are thrilled to be going, we know that many people were disappointed to miss out in the flurry to grab tickets. So we are very happy to let you know we were able to get hold of some more tickets for this exclusive event! (Thanks, Prime Video!)

To be in with a chance to claim one of these tickets, simply fill in the form at this link. You’ll need to give first and last name (as shown on ID you’ll bring to gain access to the party), and an email address. You’ll also have the option to fill in details for ONE other person.

The form will be open for a limited time, from 11am ET this morning. Once it closes, we will then pick at random from all the sign ups received, and add those folks to the Eventbrite. If you receive a confirmation email from Eventbrite, you’ll know you were one of the lucky ones!

Please note – there is no wait list for this event. ONLY people confirmed via Eventbrite will be admitted (with the appropriate ID and Covid information – see the Eventbrite for details on that). So please don’t be the half of the Shire who show up anyway; sadly, we won’t be able to let you in.

Anyone who signed up via the Eventbrite on Wednesday who used the same name for more than one ticket, please note – as per the information on the event, and in the emails sent out, those duplicates in the same name have been deleted. Each ticket must be in a different name! So, check carefully that you have the Eventbrite tickets you think you have! And if you’re signing up via this form today, you’re only on the party list if you later receive an Eventbrite confirmation email.

We wish we could hold a party of special magnificence for all of fandom! But we’re honoured that Prime Video have allowed us to join them at this event, and we can’t wait to see those of you who do get to join us there. Click here to be in with a chance to be added to that list!

It’s a wrap, folks!

The mighty marketing power of Amazon begins to reveal itself in DTSD’s Gaslamp District. I can’t wait to see those shuttles! Keep your eyes on TORn for daily reports from this field-of-fandom extravaganza. Panels, parties, and our first booth in a decade – OH MY!!

Courtesy of LadyNico and the UK SDCC Attendees group

SDCC is back! TheOneRing.net celebrates the past, present & future of LOTR with a look back at the Oscar-winning The Lord of the Rings trilogy, and a look forward to the upcoming The Rings of Power from Prime Video. Here are all the panels, booths and events for Middle-earth fans going to SDCC 2022:

  • TheOneRing.net official Booth #1220
  • Panel 1 – TORn Updates on everything LOTR, Thursday 10:30am Room 6BCF
  • Hall H The Rings of Power, Friday 10:30am
  • TORn and Prime Video’s Middle-earth Moot, Friday 5pm
  • Panel 2 – Second Age Lore, Sunday 1:30pm Room 6A
  • Exclusive LOTR merch all weekend
All SDCC badges are branded RINGS OF POWER. pic from SDCCblog.com

All Weekend

Booth #1220 – TheOneRing.net has a booth! We are excited to be returning to SDCC Exhibit Floor, with exclusive new official t-shirts, pins and books. Meet some of your favorite Tolkien internet folk, such as Kaitlyn (“Tea with Tolkien”), Matt (Nerd of the Rings), Kellie Rice (Happy Hobbit, Middle-earth Script to Screen), Dr. Corey Olsen (Tolkien Professor) and TORn Tuesday host Clifford Broadway (Ringers: Lord of the Fans), and community leaders like KnewBettaDoBetta (TikTok), VarkingRunesong (Reddit, Discord), Anna María (actor and community organizer), and more! Scroll down for the MERCH!

The Rings of Power off-site experience? – no confirmation of a LOTR experience, but there are persistent rumors. Be on the lookout for more news!

Meet Jed Brophy all weekend at TheOneRing.net booth 1220!

Excited to have the multi-talented actor in LOTR & Hobbit, direct from New Zealand for signings and greetings.

Thursday

10:30am, Room 6BCF – Huge all-encompassing LORD OF THE RINGS panel will cover the 20th Anniversary Celebrations of the New Line films, their upcoming “The War of the Rohirrim,” Amazon Prime’s “The Rings of Power” TV show, new video games focused on Gollum & Dwarves, and new books from the Tolkien Estate. There are some very special exclusive things in store that attendees will not want to miss. Add this panel to your SDCC Official App schedule here.

That Same Afternoon – You’ll want to queue up for Hall H wristbands on Thursday to ensure entry to the next morning’s THE RINGS OF POWER panel. Here’s a good post at SDCC Blog on how Hall H wristbands work.

Friday

10:30am – 12noon, room Hall H – Prime Video presents THE RINGS OF POWER and the very first look at the billion-dollar TV series. Nearly 20 people are confirmed for the panel, including the secretive show runners, J.D. Payne and Patrick McKay. A new exclusive trailer is nearly guaranteed, but would they dare show the FIRST full episode to fans, as The Dark Crystal: Age of Resistance did a few years ago?

5pm – 8:30pmParty Time! TheOneRing.net and Prime Video invite you to our Middle-earth Moot! This extraordinary party includes Cosplay contest with exclusive giveaways, themed decorations from The Rings of Power, with drinks and food provided. Exclusive TROP swag and other surprises are in store. Open to the public, no SDCC badge required, all ages, Cosplay encouraged (get creative!), space strictly limited! Details & sign up for your free ticket SOON.

Saturday

TheOneRing.net official Booth #1220 – Trivia time EVERY HOUR! Courtesy of Warner Home Video, we have copies to give away of the epic 31-disc 4K box set Middle-earth Ultimate Edition, as well as amazing LOTR fabrics from OSCHA. Pick up a Con-exclusive shirt or just come and chat about what we all saw in Hall H.

Sunday

1:30pm, room 6A – Join an all-star panel of Tolkien scholars and experts for a deep dive into the lore of LOTR and the Second Age. What did Tolkien actually write? What are the threads that Amazon can pull on? Learn the true intent of Tolkien’s lore expansion, and be informed enough to win all the internet debates coming soon. Be sure to add this panel to your SDCC Official App schedule here.

SDCC Exclusive Merch

We are excited to have incredible new T-shirts and pins available only at TheOneRing.net Booth #1220, not online, from some of our favorite artists!

Peabody Award-winning artist, author and director Molly Ostertag (@HobbitGay) designed BAG END SOCIAL CLUB which incorporates a direct quotation from Tolkien’s The Fellowship of the Ring.

We also have more fun items including books from “Middle-earth: Script to Screen” co-author Kellie Rice, art from Eisner-nominated (2022) comic artist team Kempo Cornelius & Chris Northrop, and items from The Nerd of the Rings and Discord. Come by the booth #1220 to discover it all!

Get all your officially-licensed LOTR merch at Booth #1220 including Shire Post coins & wax seals & more!

Remember, TORN is not-for-profit and we are just trying to pay off the very expensive booth!

Other panels of interest to LOTR fans

Andy Serkis new comic panel, Thursday 5pm Room 32AB (he might be zooming in)

Billy & Dom’s Moriarty podcast panel, Thursday 12:15pm Room Indigo (in person, covid allowing)

Prime Video offsite – across the rail tracks from Hall A, Prime Video usually has a big free outdoor event space.

Dungeons & Dragons Tavern – corner of Sixth Avenue and Island Avenue

The Rings of Power press events – for those fans covering SDCC as Press, Prime Video is running a tight ship and things are invite-only for their press days. TheOneRing.net Middle-earth Moot party on Friday is a private fan event: there shall be no Press access or video cameras allowed! You shall not pass!

Win the Ultimate Collection at TheOneRing.net booth 1202

Our pals at WBHE are hooking you up with the ultimate 4K Boxed set of the COMPLETE Peter Jackson Middle-earth films: both LOTR and The Hobbit (technically two trilogies so does that make this a Hexology?!) There are multiple opportunities to win one through our trivia challenges all weekend long at Booth #1220.

Follow TheOneRing.net on our official Twitter & Instagram to keep up with all the Comic-Con excitement, and join our official partnered Discord to catch ALL the things as they break.

See you in San Diego!

Our friends over at Sideshow don’t only produce incredible collectibles – they also make some very entertaining videos! One of their shows is a sixth scale figure posing contest, ‘Strike a Pose’.

Often featuring celebrity guests, the show is hosted by ‘Pose Master General’ Terry Smith. Three contestants have a short period of time in which to pose a figure (shipped to them by Sideshow – the show is filmed remotely in these Covid-concious times, which opens it up for participation from people all over the world). Smith then judges the poses; and the best one wins kudos and glory! It’s really all about the banter and fun – check out an episode from a couple of years ago, when actor David Dastmalchian relived one of his earliest movie appearances, in The Dark Knight.

Today Sideshow have let us know about a very exciting episode, coming up later this month, which fans of Middle-earth will not want to miss: Oin, Bombur and Bifur will be taking part! Actors John Callen, Stephen Hunter and William Kircher competed with an entirely suitable figure; here’s a glimpse of the fun in store, in this trailer Sideshow have exclusively shared with TORn:

July 23 is when the episode will air, during San Diego Comic-Con. Our friends at Sideshow will be at the con – if you’re there, be sure to stop by and visit them at Booth #1929. They always have an incredible display; you won’t want to miss it! (After you visit TORN at Booth #1202, of course!) And if you aren’t one of the fortunate folks visiting Comic-Con, why not entertain yourself by watching past episodes of ‘Strike a Pose’? And then catch up with our dwarven friends, and see how they got on when grappling with Gandalf the Grey!

November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.

Copyright 2001 Warner Brothers Entertainment

September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.

45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.

SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.

Source: Amazon Prime

Quenching our Thirst

Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!

This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.

Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.

One of three Empire Magazine covers

Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.

See you soon! Tookish bows.

Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.