It’s Thursday, and already the Marriott hotel in downtown Atlanta is pulsing with music, crowds and excitement. DragonCon is upon us! And staffers from TORn are looking forward to connecting with our fellow fans.
We’ll be at our ‘fan table’ in our usual spot (Hyatt Exhibition Level, opposite the entrance to the Art Show). We have some awesome new buttons for sale, as well as this year’s shirt designs – the Prancing Pony Club:
And Bilbo from the Rankin/Bass The Hobbit:
Please come by the table and say hi. As an added bonus – if you come and tell us something Boromir would have done (in the style of Denethor, a la ‘Boromir would have remembered his father’s need…’), we have a special secret prize for you!
Join us in Bree!
Friday night is of course the annual ‘Evening at Bree‘, starting at 8.30pm. We’re in the Grand Ballroom in the Courtland Grand (same venue as last year), and we’ll have the Brobdingnagian Bards and Beth Patterson playing again, as well as a new (to Bree) band this year, the duo Kinnfolk. The Elf Choir will sing for us, and of course we’ll have the costume contest. (If you’d like to enter, please sign up before the event, either at the High Fantasy Track room: Marriott L401, or at our table.)
Panels
There is lots to enjoy for Tolkien fans this year. TORn’s own panel, ‘An Hour with TheOneRing.net’, when staffers deej, Madeye Gamgee and greendragon will be joined by TORn’s good friend Knewbettadobetta, is Saturday 5.30pm in the Hyatt International South. You can also find greendragon on The Rings of Power Season 2 panel (Friday 1pm, Marriott A601), and join many excellent Tolkien scholars and friends of TORn for ‘Harmony and Dissonance: Creation in Tolkien’s Mythos’ (Sunday 1pm, Marriott L401). For those who stay right through the end of the con, come and Scour the Shire with us at 11.30am on Monday, Marriott L401.
Dance Party
The High Fantasy Track’s ‘Goblin Ball’ goes 90s this year – and our own deej will be DJing once again! Put on your plaid shirt and DMs, apply some frosty lipstick, and come and party 1990s style. We’ll be dancing in the Marriott A601 from 10pm on Sunday night.
As if that weren’t enough…
Tolkien lovers abound at DragonCon this year! Artist Donato Giancola is well-known to fans of Middle-earth, and he’s this year’s Guest of Honour in the Art Show – so be sure to stop by and visit him there. Another featured guest is singer, songwriter, actor and well-known Tolkien fan Jason Charles Miller, who will be performing and appearing in a couple of panels.
We have one more trip around San Diego Comic-Con 2025 for you. In this episode of the Collecting The Precious Podcast Jim and I, along with very special guest Matt from Nerd of the Rings, talk about the fun that was SDCC 2025. We cover how cool it was, and that despite there wasn’t a film or show coming out this year, that there was awesome stuff to be seen from Weta Workshop, Vanderstelt Studio, Middle-earth Enterprises, and Cliff Cramp Illustrations. That’s not to mention how freaking awesome our booth was.
Middle-earth came to San Diego Comic-con once again this year.
Jed Brophy meets the Nazgûl and Eowyn
TheOneRing.net booth was a hub of activity. Guests included actor Jed Brophy who was Nori in Peter Jackson’s The Hobbit movies, as well he played multiple characters in The Lord of the Rings and The Rings of Power. He regaled us with many fascinating and funny tales about his on-set experiences as he signed autographs. Graham McTavish, Dwalin in The Hobbit movies, stopped by for a visit and a chat, as did multiple Oscar winner Sir Richard Taylor of WETA Workshop. Nerd of the Rings, also shared the booth along with some lore with all who were curious. A variety of Middle-earth cosplayers dropped by, displaying incredible talent and hard work.
Graham McTavish & Jed Brophy
Cliff Broadway, Sir Richard Taylor, Jed BrophyDavid Baxter, Jed Brophy, Kellie Rice
TORN created several new T-shirts for the event: Bilbo from The Hobbit animated film smoking a pipe – the first official merchandise from that movie; “The Prancing Pony Club”, featuring a pink pony with a glittery silver mane and tail designed by TORN’s Green Dragon, and The Happy Hobbit’s “Seasons of the Shire”. In addition there were coins from The Shire Post, lovely fabric products from Oscha Slings, and stained glass window clings from Geek Orthodox Art.
San Diego Comic Con is almost upon us – and we are looking forward to seeing our fellow fans there. Here are some of the things Tolkien fans can look forward to this year:
First and foremost, be sure to visit us at Booth #1934. There will be so much going on there! We’ll have our two new shirts designs for 2025 – official licensed apparel, a steal at just $30 each.
AND as if that wasn’t enough – returning to SDCC is the legend himself JED BROPHY, who will be signing all weekend at TORN’s booth #1934. Jed is the only actor to feature in The Lord of the Rings trilogy, The Hobbit trilogy, AND The Rings of Power. Plus he is a fabulous guy – don’t miss your chance to meet him and snag an autograph.
More booths – don’t miss them!
When you’ve had your fill at TORn’s booth, you might stroll across the aisle and visit incredible artist Jerry Vanderstelt at #1931. You’ll want to check out all his art – and in particular, he has created a new original artwork based on the Rankin/Bass animated The Hobbit. There will be FREE prints of this amazing masterpiece – but to claim them, you’ll have to go on a quest to another booth… Middle-earth Enterprises are making their first con appearance ever, inside the Dark Horse booth #2615. We’ll say no more about it, except that you will NOT WANT TO MISS IT! The Vanderstelt prints are not the only treasures to be claimed there…
Our good friends Weta Workshop return to SDCC after a five year absence, with a big new booth #3613. You’ll also find the wonderful Badali Jewelry near door A at booth #715.
Panels to share all the latest news and views!
If you can tear yourself away from such an exciting show floor, we have PANELS for you:
Friday 2.30pm, Room 5AB: The Lord of the Rings: What’s Next?
This is TORn’s own, unofficial panel; which means you’ll get all the latest gossip and grist from the rumour mill! Our ears are to the ground and we have thoughts to share on all the goodies coming up in Tolkiendom. What will we see in The Rings of Power Season 3? When will we be hunting for Gollum…? Join us to speculate!
Sunday 2.15pm, Room 6BCF: Middle-earth: The Adventure Ahead
For this panel, TORn is collaborating with Middle-earth Enterprises to bring you official news from Weta Workshop, The Brandywine Festival, Return to Moria and more – all the latest announcements from Middle-earth Enterprises and their licensees. And there may be some very special guests!
Phew! So much to keep us all busy – and this is supposedly a ‘quiet’ year!! We don’t have an official party or offsite experience happening this year; we are drawing breath before the big year with all that will be happening in 2026! BUT there is so much to see and visit on the show floor, and we hope to see you at our booth #1934, and at our panels. Hanging with our fellow fans – it doesn’t get better than this! See you in San Diego!
Oh and – if you can’t make it to San Diego, or if you just know you’re going to have the post con blues a week from now, then you should plan on going on Comic Con The Cruise! It’s next January – but right now we are giving you the chance to WIN a Cruise for Two! Don’t delay – enter today!
Feast your eyes! Here’s a first look at the new shirt designs we’ll be selling at our booth (#1934) at San Diego Comic Con this year.
First of all, if you have crazy visions of yourself in Bree, you might find yourself down at the Prancing Pony Club (complete with sparkle of course):
Next – we’re very excited to reveal that we’re partnering with Middle-earth Enterprises in bringing fan favorite the Rankin/Bass The Hobbit to SDCC first the first time. These Hobbit shirts are EXCLUSIVE and some of the first official merch ever for the animated TV special! Quantities are extremely limited.
Alas, these shirts will not be for sale online. We WILL have the Prancing Pony Club shirt for sale at DragonCon. Let us know if you’d like to see The Hobbit shirt for sale there as well!
More details of TORn’s participation in San Diego Comic Con coming soon; we hope to see you there, bright and early, to snap up these special shirts before they’re gone!
The publicly traded corporation is taking on a new name inspired by its prized subsidiary Middle-earth Enterprises.
In a recent new press release, Embracer Group has announced its intention to rename the company Fellowship Entertainment as part of a long-term overhaul of its business.
Is LOTR now a stock?
The short answer is no. Its not a memecoin or NFT either. The LOTR and Hobbit rights that J.R.R. Tolkien originally sold in 1968, long held by Saul Zaentz, are still together under Middle-earth Enterprises (MEE). MEE, in turn, has licensed out movie rights to Warner Bros, as well as rights to dozens of other licensees to produce LOTR products such as playing cards and baby carriers. Embracer Group A.B., a publicly traded Swedish corporation, bought Middle Earth Enterprises around the same time it also bought EIDOS Interactive (makers of Tomb Raider games) and Dark Horse Comics. Each of these businesses are still managed independently. Kind of like how Alphabet owns Google, Waymo, Android… or how Disney owns Marvel, Lucasfilm, Pixar, etc.
So, is LOTR in charge?
Well, no. Fellowship Entertainment is a corporate name inspired by Tolkien, and there’s probably some trademarks that the subsidiary Middle-earth Enterprises owns which allows use. Middle-earth is not taking over a $20 billion gaming conglomerate. It’s obvious though who that company sees as its most prized division.
How big is Fellowship Entertainment?
According to the press release from Embracer Group:
Fellowship Entertainment will be uniting top creators and intellectual properties, fostering creativity to build unforgettable experiences for the fans. The strategy is to transform into one powerhouse group with game development and publishing at its core, complemented with transmedia capabilities within IP licensing, comics, merchandise, film and distribution. In total, Fellowship Entertainment will have approximately 6,000 employees across more than 30 countries.
The parent holding entity, called Fellowship Entertainment, will consist of over 40 companies (again, think like Disney owning Lucasfilm and Pixar), including Crystal Dynamics, Dark Horse, Deca Games, Eidos-Montréal, Limited Run Games, Middle-earth Enterprises, THQ Nordic, Tripwire Interactive, Vertigo Games, and Warhorse Studios. Read the full press release below.
