Return of the King ‘For Your Consideration’ Ads for the 2004 Academy Awards. How exactly did New Line go about mounting its campaign that 10 years ago won The Return of the King a history-making 11 Academy Awards? Vanity Fair interviewed many of those at New Line who were involved in the multi-million-dollar campaign, and the effect that the commercial and critical success had on the way Hollywood views fantasy films.
The biggest problem –– and this started with Fellowship –– was we had the dreaded F word; we were the fantasy movie, and there was no fantasy movies that ever won for best picture. Russell Schwartz, executive vice president of marketing at New Line Cinema in 2004.
The Academy of Science Fiction, Fantasy and Horror Films has just released the nomination list for the 40th annual installment of the Saturn Awards, and The Hobbit: the Desolation of Smaug has tied with ‘Gravity’ for the most nominations. Both received eight.
Just a reminder to everyone – February’s Rewrite Tolkien contest (The Hobbit in the style of Jane Austen) comes to an end this coming Monday, February 24 at 12 PM (Eastern Standard Time). That means you have just under 3 days to submit those entries – so there’s not a moment to lose!
If you’re a die hard fan of Peter Jackson’s Middle-earth adaptations, chances are you probably know the name Joe Letteri. Winner of four Academy Awards, Mr. Letteri has been an instrumental part of bringing the magical world of J.R.R. Tolkien’s books to life through the art of visual effects.
We are just a week and a half from ‘Ringers take Disneyland’ and our Feast of Starlight celebration at the ‘One Dragon, One Party’ event at the Cat & Fiddle.
So, here are a few little updates for each event to help you better plan your weekend.
One Dragon, One Party
The Cat & Fiddle needs a fairly accurate head count for the party in order to schedule staff, so we will close Pre-registration for the ‘One Dragon, One Party’ event on Sunday, Feb. 23 at Midnight, PST.