Our friends over at Sideshow don’t only produce incredible collectibles – they also make some very entertaining videos! One of their shows is a sixth scale figure posing contest, ‘Strike a Pose’.
Often featuring celebrity guests, the show is hosted by ‘Pose Master General’ Terry Smith. Three contestants have a short period of time in which to pose a figure (shipped to them by Sideshow – the show is filmed remotely in these Covid-concious times, which opens it up for participation from people all over the world). Smith then judges the poses; and the best one wins kudos and glory! It’s really all about the banter and fun – check out an episode from a couple of years ago, when actor David Dastmalchian relived one of his earliest movie appearances, in The Dark Knight.
Today Sideshow have let us know about a very exciting episode, coming up later this month, which fans of Middle-earth will not want to miss: Oin, Bombur and Bifur will be taking part! Actors John Callen, Stephen Hunter and William Kircher competed with an entirely suitable figure; here’s a glimpse of the fun in store, in this trailer Sideshow have exclusively shared with TORn:
July 23 is when the episode will air, during San Diego Comic-Con. Our friends at Sideshow will be at the con – if you’re there, be sure to stop by and visit them at Booth #1929. They always have an incredible display; you won’t want to miss it! (After you visit TORN at Booth #1202, of course!) And if you aren’t one of the fortunate folks visiting Comic-Con, why not entertain yourself by watching past episodes of ‘Strike a Pose’? And then catch up with our dwarven friends, and see how they got on when grappling with Gandalf the Grey!
November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.
Copyright 2001 Warner Brothers Entertainment
September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.
45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.
SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.
Source: Amazon Prime
Quenching our Thirst
Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!
This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.
Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.
One of three Empire Magazine covers
Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.
See you soon! Tookish bows.
Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.
As we work our way through the 20th anniversary period of The Lord of the Rings Trilogy, we can at the same time celebrate the 10th anniversaries of The Hobbit Trilogy. Our friends at Weta Workshop currently have a timed pre-order going for an amazing-looking Smaug statue from The Hobbit: An Unexpected Journey. This timed pre-order runs until July 6th, which is just next week! However many fans order this by that cut off date will set the edition size of this collectible. You can snag Smaug right now for $1,299 (USD), or $187.50 a month on a payment plan – allowing you more easily to acquire this piece. If you decide to do the full payment plan you have time to save, with this stunning Smaug not arriving until quarter one of next year.
The awesome folks at Diamond Select Toys have some cool new The Lord of the Rings collectibles for fans to add to their displays: their D-Formz figures (Series 1). These 2-3 inch tall figures of Aragorn, Gandalf the Grey, Frodo, Gimli, Legolas, Smeagol, and Gollum come individually blind-boxed for $8.99. If you would like, you can order a set of 12 blind boxes – thus at least increasing your chance to get all of the figures – for $107.88. These are in pre-order right now, but are due to ship in October; not too much of a wait to add this cool twist on The Lord of the Rings Trilogy to your collection.
Prime Video has announced that that they will be bringing The Lord of the Rings: The Rings of Power series to San Diego Comic-Con in July.
Showrunners J.D. Payne and Patrick McKay will take the Hall H stage along with as-yet unnamed cast members to brings fan an “exclusive early look” at the series.
Whether that means a trailer, or something similar to the showreel footage that a number of Tolkien aficionados recently were able to view, we’re not entirely sure. We’ll keep you up to date as we find out more.
TheOneRing.net staff will be there, too. We’ll be trying our be to get a word or two from the Rings of Power showrunners and bring you all the details from the presentation in the San Diego Convention Center’s cavernous Hall H, which will be a difficult place to get into despite the 6,500 seats at a convention attended by around 140,000 unique visitors.
Last month we had the awesome privilege of sitting down with Daniel Falconer of Weta Workshop. We talked about the last 20 years of collecting Middle-earth, and how things have changed over those years. We also chatted about current stuff like the new Strider Statue; the things to come; and the hopes for items we may see in the next 20 years. You all are going to love this lengthy conversation, as we pick Daniel’s brain and get into all the stuff he’s seen over the last 20 years at Weta Workshop. We at TORn thank Daniel for his time, and Weta Workshop for lending him to us for a couple of hours!
