Looks like we finally have a date for a full trailer — July 14!
This new teaser (unlisted on Youtube, but publicly acessible) from Prime Video Brasil states at the conclusion “Nuevo avance. El 14 de Julio”. Spanish-speaking members of our Discord inform us that avance can mean “trailer”.
The one-minute-long teaser also contains fascinating new footage to pore over and ponder. Two that stood out to me was a definite sighting of several ents in a forest — perhaps even an enting! — and Galadriel and other elves on a swan-prowed boat being circled by a flock of strange, white birds.
We’ll have more analysis later, In the meantime, watch and enjoy!
Thanks to our Discord member, MaxPower, for the heads-up on this one. Anyone can join the TORn Discord — and our ongoing discussions — here. There’s also a lively forum for Rings of Power analysis on our messageboards.
November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.
Copyright 2001 Warner Brothers Entertainment
September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.
45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.
SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.
Source: Amazon Prime
Quenching our Thirst
Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!
This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.
Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.
One of three Empire Magazine covers
Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.
See you soon! Tookish bows.
Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.
Timed perfectly to coincide with Prime Video’s The Lord of the Rings: The Rings of Power, which takes place in the Second Age of Middle-earth, Harper Collins have announced their next Tolkien publication. The Fall of Númenor, edited by Brian Sibley, brings together the key tales of the Second Age, in chronological order. Sure to be the perfect handbook for those who want to see exactly what Tolkien did write about this earlier period of his legendarium, it will not contain any previously unpublished text; but it does feature new art by beloved artist Alan Lee. It will be released in hardback and deluxe editions November 10th 2022, two months after the debut of The Rings of Power.
You can read comments Brian Sibley made exclusively to our friends at The Tolkien Society on their website. Further details can be found in the official press release from HarperCollins, below:
HarperCollins is proud to announce the publication in November 2022 of THE FALL OF NÚMENOR by J.R.R. Tolkien, edited by writer and Tolkien expert, Brian Sibley, and illustrated by acclaimed artist, Alan Lee. The book will be published globally by HarperCollinsPublishers and in other languages by numerous Tolkien publishers worldwide.
Presenting for the first time in one volume the events of the Second Age as written by J.R.R. Tolkien and originally and masterfully edited for publication by Christopher Tolkien, this new volume will include pencil drawings and colour paintings by Alan Lee, who also illustrated The Lord of the Rings and The Hobbit and went on to win an Academy Award for his work on The Lord of the Rings film trilogy.
J.R.R. Tolkien famously described the Second Age of Middle-earth as a ‘dark age, and not very much of its history is (or need be) told’. And for many years readers would need to be content with the tantalizing glimpses of it found within the pages of The Lord of the Rings and its appendices.
It was not until Christopher Tolkien presented The Silmarillion for publication in 1977 that a fuller story could be told for, though much of its content concerned the First Age of Middle-earth, there were at its close two key works that revealed the tumultuous events concerning the rise and fall of the island-kingdom of Númenor, the Forging of the Rings of Power, the building of the Barad-dûr and the rise of Sauron, and the Last Alliance of Elves and Men.
Christopher Tolkien provided even greater insight into the Second Age in Unfinished Tales of Númenor and Middle-earth in 1980, and expanded upon this in his magisterial 12-volume History of Middle-earth, in which he presented and discussed a wealth of further tales written by his father, many in draft form.
Now, using ‘The Tale of Years’ in The Lord of the Rings as a starting point, Brian Sibley has assembled from the various published texts in a way that tells for the very first time in one volume the tale of the Second Age of Middle-earth, whose events would ultimately lead to the Third Age, and the War of the Ring, as told in The Lord of the Rings.
The Hobbit was first published in 1937 and The Lord of the Rings in 1954–5. Each has since gone on to become a beloved classic of literature and an international bestseller translated into more than 70 languages, collectively selling more than 150,000,000 copies worldwide. Published in 1977, The Silmarillion sold more than one million copies in its first year of publication and has gone on to be translated into almost 40 languages.
Brian Sibley says: ‘Since the first publication of The Silmarillion forty-five years ago, I have passionately followed Christopher Tolkien’s meticulous curation and scholarship in publishing a formidable history of his father’s writings on Middle-earth. I am honoured to be adding to that authoritative library with The Fall of Númenor. I hope that, in drawing together many of the threads from the tales of the Second Age into a single work, readers will discover – or rediscover – the rich tapestry of characters and events that are a prelude to the drama of the War of the Ring as is told in The Lord of the Rings.
Alan Lee says: ‘It is a pleasure to be able to explore the Second Age in more detail, and learn more about those shadowy and ancient events, alliances and disasters that eventually led to the Third Age stories we are more familiar with. Wherever I had the opportunity when working on The Lord of the Rings and The Hobbit, I tried to imbue pictures and designs with an appropriate antiquity, an overlayering of history and of echoes of those older stories, and The Fall of Númenor has proved a perfect opportunity to dig a little deeper into the rich history of Middle-earth.’
The Fall of Númenor will be published by HarperCollins with a simultaneous global publication date of November 2022, and subsequently in translation around the world.
Prime Video dropped a new lifestyle promo video chronicling a day in the life of a Lord of the Rings fan, in anticipation of Rings of Power.
Watch the video then ask yourself, does this confirm Ents are in the show? Also was that NIRNAETH ARNOEDIAD, the epic battle with elves & men & dragons?
Nerd of the Rings did an immediate deep-dive into this general TV ad to find many easter eggs including John Howe books, John Howe artwork, and several other callbacks to things that have come before. This may also hint at a theatrical release!
Seen in context of the marketing of Rings of Power, this unheralded video comes 4 months after the Superbowl teaser and 2 weeks after the big Harfoot reveal in EMPIRE magazine, yet still doesn’t reveal ANYTHING about the show. It is a great level-set and reminder of what it’s like being a fan, with many recalling the first time they ever read LOTR after watching this video.
The greatest gift this show can provide is bringing even more people into the books of JRR Tolkien. This Amazon ad aims in that direction.
Prime Video has announced that that they will be bringing The Lord of the Rings: The Rings of Power series to San Diego Comic-Con in July.
Showrunners J.D. Payne and Patrick McKay will take the Hall H stage along with as-yet unnamed cast members to brings fan an “exclusive early look” at the series.
Whether that means a trailer, or something similar to the showreel footage that a number of Tolkien aficionados recently were able to view, we’re not entirely sure. We’ll keep you up to date as we find out more.
TheOneRing.net staff will be there, too. We’ll be trying our be to get a word or two from the Rings of Power showrunners and bring you all the details from the presentation in the San Diego Convention Center’s cavernous Hall H, which will be a difficult place to get into despite the 6,500 seats at a convention attended by around 140,000 unique visitors.
As September 2nd draws ever closer, we’re seeing more and more glimpses of what is in store in Prime Video’s The Lord of the Rings: The Rings of Power. Most fans will already have seen the amazing images, and read the interviews, from the latest edition of EMPIRE magazine – including artist John Howe’s incredible snow troll sketch, which features on the cover of the special subscriber’s edition.
Back in early May, when staffers Justin and greendragon were invited by Amazon to join a group in London, to see footage from The Rings of Power and to talk with showrunners JD Payne and Patrick McKay, John Howe was also part of the gathering. There were gasps of delight from many in the audience when he was introduced; all were thrilled to have a chance to talk with such a legend. It was also reassuring to hear, from his own mouth, that Howe is actively involved in the design and creation of this new Middle-earth adaptation.
That same day, Prime Video also treated us to a closer look at three costumes from the show. Stay tuned for more from greendragon on what we saw and heard that day; we’ll also share posts from other sites, YouTubers, tiktokers and fans who were there. To start us off, here are Justin’s reflections:
[Continuing the high levels of secrecy around this show, there were no phones or recording devices allowed; therefore all quotations are paraphrased from notes & recollections.]
As the lights came up from the very first sneak peek at The Rings of Power footage (some of which we expect in the first proper trailer releasing at SDCC) the nervousness in the air was thick; not only from the thirty or so fans assembled, but also from showrunners Payne and McKay. Will we like them? Are they two of us?
“We were with you all refreshing TheOneRing.net every day for the latest news on Peter Jackson’s films!” McKay told us. These lifelong fans, Ivy League Yale educated, committed to their church, might be closer in disposition to JRR Tolkien than any filmmaker that has come before. They study every book, revision, note, letter, and interview Tolkien ever shared, to understand his motivations and inspirations. It is this thorough knowledge of the context of Tolkien that has inspired confidence from so many Tolkien influencers.
As the showrunners wrapped up the open-ended Q&A, the biggest surprise of the London trip occurred – artist John Howe walked out with a sketchbook in hand. He explained how he got involved, how much work has been put toward The Rings of Power, and took questions from an awestruck group of scholars, fans and podcasters.
“They just kept asking me to sketch things they were considering. There are 40 sketchbooks full of drawings for this show.” Howe then opened up his sketchbook to the original drawing of the ice troll. I find it very curious that our very first leak from the ROP set were photos of an icy mountain set, then leaks of a snow troll (instead of a cave troll), which carried through to the Super Bowl teaser featuring the troll, and now John Howe’s sketch. Did Amazon leak the icy set pics in the first place, as part of a long marketing game? Or is Prime Video responding to uncontrollable leaks and only revealing what’s already been hinted at? Howe did not turn the page to show any more drawings.
When asked how he keeps this new work separate from the award winning (and trademark protected) work with Peter Jackson, John Howe responded with incredible awareness and insight. “We are all professionals here in the room. You all understand running your business. Whether I’m designing for movies, or book covers, or a streaming show, there are creative briefs to respond to. But the people in charge also know what they are getting from all my previous work.” Howe went on to explain that the true creative separation from Jackson’s films is actually INSPIRATION in the new locations this show visits. “We’ve never seen the oceanic areas of Middle-earth, and it is incredibly exciting for me to discover the great seas and areas that haven’t been explored. That is the true departure from what has come before.”
While John Howe had a plane to catch, showrunners Payne and McKay hung around with fans for some social conversations in the lobby, where three actual costumes were on display. The two guys held their own in deep lore conversations with several Ph.D.s, such as ‘The Tolkien Professor’ Corey Olsen and Dr. Una McCormack. At any fan event full of world-leading-expert-podcasters, there is a tendency to weed out inauthentic creators with deep lore questions. Again, Payne and McKay held their own. There is a reason the reaction a few weeks ago was unanimously supportive of the showrunners: they know their Tolkien, and they know the lore.
The Rings of Power showrunner Patrick McKay suddenly confronted me in the lobby, as his conversation circle moved to catch up. Matt (Nerd of the Rings) was shocked at some of the things we talked about – secret things I’m still hesitant to reveal. McKay wanted to know how I felt about the footage. He was extremely interested in my honest opinion. He cares what we think, what our response is to the hard-earned work over the last three years, if we feel he’s doing right by Tolkien and by fans. My direct response was the footage “looked like it should”, as I wrote a few weeks ago. It wasn’t the overwhelming enthusiasm I think he wanted, but that’s the legacy this entire show is up against: the most awarded films in entertainment history make for a high bar set by New Line Cinema.
To close, here’s one exclusive comment I will share today: McKay was adamant that this sword (below) is NOT Narsil, despite our early spy reports from people who have laid eyes on scenes featuring this sword. We will find out what’s true September 2nd; but I can’t help but remember how adamant JJ Abrams was that Cumberbatch was NOT Kahn. The only job these showrunners had in Hollywood was working for JJ Abrams, before landing this dream gig in Middle-earth…
