Prime Video Hosts J.R.R. Tolkien Homecoming in London’s Leicester Square for the World Premiere of The Lord of the Rings: The Rings of Power Ahead of the September 2 Premiere
The highly anticipated Prime Video series The Lord of the Rings: The Rings of Power honoured J.R.R. Tolkien by ending its epic global tour in the United Kingdom with its world premiere in London’s Leicester Square. Prime Video brought nearly 2,000 people—including cast, producers, and fans—into Middle-earth in advance of the series’ September 2 debut.
The London premiere represented the final stop in the series’ five-city world tour that started in Los Angeles and included Mexico City, Mumbai, and New York City before culminating in Tuesday’s historic Leicester Square premiere.
A fully immersive, Ring-shaped carpet took cast, crew, and guests on a narrative journey through five realms of Middle-earth, as they interacted with media and fans on their way into the Odeon Luxe and Cineworld in Leicester Square. The center of the 2,000-foot-long circular carpet was anchored by an exquisitely hand-crafted 40-foot-tall structure representing the five realms depicted in the series: The Elf capital of Lindon; the Dwarven realm of Khazad-dûm; the island kingdom of Númenor; the Southlands, the world of Man; and the Wilderlands, the home of the Harfoots. Five customized lanterns representing the five realms lit the way for cast down the carpet, each with different light sources: Fire and coal for the Dwarves, the Harfoots’ fireflies, Númenor’s oil lamps, the Southlanders’ caged candles, and Elven glow.
A living environment was created with a multitude of plants, grass, moss, vines, and 100 large-scale trees. A multilevel environment, mimicking the mountainous and hilly topography of the world, was created with various levels and vantage points, with greenery that will be repurposed or recycled following the event for future use.
Attending the global premiere were all 22 of the series’ cast regulars: Cynthia Addai-Robinson, Robert Aramayo, Owain Arthur, Maxim Baldry, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sir Lenny Henry, Ema Horvath, Markella Kavenagh, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Dylan Smith, Charlie Vickers, Leon Wadham, Benjamin Walker, Daniel Weyman, and Sara Zwangobani.
Also attending the premiere were showrunners and executive producers J.D. Payne & Patrick McKay; executive producers Lindsey Weber and Callum Greene; directors Wayne Che Yip and Charlotte Brändström; writer and executive producer Justin Doble; series composer Bear McCreary; production designer Ramsey Avery; concept artist John Howe; supervising dialect coach Leith Mcpherson; and casting director Theo Park.
Amazon executives in attendance included Jeff Bezos, Founder & Executive Chairman; Jeff Blackburn, SVP Media & Entertainment; Mike Hopkins, SVP, Prime Video, MGM and Amazon Studios; Jennifer Salke, Head of Amazon Studios; Vernon Sanders, Head of Global Television, Amazon Studios; Albert Cheng, COO of Amazon Studios, among others.
The first two episodes of the multi-season drama will launch on Prime Video in more than 240 countries and territories worldwide on Friday, September 2, with new episodes available weekly.