Looks like gaming is back on the menu! Warhorse Games announces a new LOTR game built upon the engine and experience of the award-winning Kingdom Come: Deliverance II.
In a tweet, Warhorse describes it as an open world RPG set in Middle-earth and adds “We’re excited to tell you more when the time is right.” Warhorse is owned by Embracer Group.
Introducing Fellowship a publicly traded company
In business news, Embracer Group has announced it’s splitting the company into a new publicly traded entity. Fellowship Entertainment will be traded on NASDAQ Sweden and house several companies that own & develop popular franchises.
In a press release, Embracer says “Fellowship will be one business segment with one strategy and business plan. The main rationale to spin-off Fellowship is to increase management focus to capture the full joint potential of the IPs, their respective communities and some of the best game developers in the world.”
AAA level experiences
The announcement says a goal is to deliver at least 2 high quality AAA products every year starting next year 2027. While we are unsure if this is in-house stuff from the Embracer family of board and video games, already there are two big releases in the works for 2027: Amazon’s huge TOMB RAIDER show, and Andy Serkis’ THE HUNT FOR GOLLUM feature film.
Here’s a list of the IP they call out in the announcement which Fellowship will be seeking top quality entertainment & experiences to develop.
The Lord of the Rings
The Hobbit
Tomb Raider
Kingdom Come: Deliverance
Dead Island
Darksiders
Remnant
Metro
Saints Row
Legacy of Kain
Deus Ex
Red Faction
The Mask
Thief
TimeSplitters
The companies that will be part of Fellowship Entertainment are:
Middle Earth Enterprises
Dark Horse Comics / Media
4A Games
Crystal Dynamics
Dambuster Studios
Eidos-Montréal
Fishlabs
Flying Wild Hog Studios
Gunfire Games
Redoctane Games
Warhorse Studios
The Business of Lord of the Rings
LOTR has made an interesting journey in the business world. If you want to learn more about how we got here, check out THE FRODO FRANCHISE now on Audible. Enter to win a free copy of the book at the bottom of the recent article here.
The publicly traded corporation is taking on a new name inspired by its prized subsidiary Middle-earth Enterprises.
In a recent new press release, Embracer Group has announced its intention to rename the company Fellowship Entertainment as part of a long-term overhaul of its business.
Is LOTR now a stock?
The short answer is no. Its not a memecoin or NFT either. The LOTR and Hobbit rights that J.R.R. Tolkien originally sold in 1968, long held by Saul Zaentz, are still together under Middle-earth Enterprises (MEE). MEE, in turn, has licensed out movie rights to Warner Bros, as well as rights to dozens of other licensees to produce LOTR products such as playing cards and baby carriers. Embracer Group A.B., a publicly traded Swedish corporation, bought Middle Earth Enterprises around the same time it also bought EIDOS Interactive (makers of Tomb Raider games) and Dark Horse Comics. Each of these businesses are still managed independently. Kind of like how Alphabet owns Google, Waymo, Android… or how Disney owns Marvel, Lucasfilm, Pixar, etc.
So, is LOTR in charge?
Well, no. Fellowship Entertainment is a corporate name inspired by Tolkien, and there’s probably some trademarks that the subsidiary Middle-earth Enterprises owns which allows use. Middle-earth is not taking over a $20 billion gaming conglomerate. It’s obvious though who that company sees as its most prized division.
How big is Fellowship Entertainment?
According to the press release from Embracer Group:
Fellowship Entertainment will be uniting top creators and intellectual properties, fostering creativity to build unforgettable experiences for the fans. The strategy is to transform into one powerhouse group with game development and publishing at its core, complemented with transmedia capabilities within IP licensing, comics, merchandise, film and distribution. In total, Fellowship Entertainment will have approximately 6,000 employees across more than 30 countries.
The parent holding entity, called Fellowship Entertainment, will consist of over 40 companies (again, think like Disney owning Lucasfilm and Pixar), including Crystal Dynamics, Dark Horse, Deca Games, Eidos-Montréal, Limited Run Games, Middle-earth Enterprises, THQ Nordic, Tripwire Interactive, Vertigo Games, and Warhorse Studios. Read the full press release below.
VentureBeat sat down with the head of Freemode Embracer, which in 2022 bought the swag of Middle-earth rights long-held by Saul Zaentz, in a wide-ranging conversation about the past, present and future of The Lord of the Rings. In recent weeks, it was announced that Embracer would be split into three companies with one of them temporarily called “Middle-earth Enterprises and Friends” — a nod to the importance of LOTR to this publicly traded standalone company.
Lee Guinchard is wide-eyed and excited about the future of Rings. In the interview he explains the combative legal history of Rings and TheHobbit, where nearly everyone was suing everyone else. But now that bad blood is settled and there is a business effort to allow everyone to play nice, collaborate and create adaptations of Tolkien that are premium.
Also, fans get a couple shout-outs! We here at TheOneRing.net are excited to be included in any discussions that bring the fan perspective to the table.
During the past 18 months or so, Guinchard started quietly talking to the different parties that matter for The Lord of the Rings franchise, including Peter Jackson’s team, the Tolkien Estate, Warner Bros./New Line and Tolkien fans themselves at places such as The One Ring. Guinchard felt a need to build bridges — as many of the parties fell out with each other at different times in the past — and do his own homework about the market.
He was always a Tolkien fan, but he dug deeper into it than ever before, looking at things Tolkien himself said. And he was not coming at it from the approach of a conglomerate.
“Part of the due diligence was understanding what the map was,” Guinchard said. “Once you get under the hood, the actual rights are easy to understand. I started thinking. Oh God. This opportunity is way bigger than people realize. But it’s not an instant opportunity. You’ve got to look at this for a long time. Look at who the players are. And what can we do, as stewards of it? I had to get my head around what people are playing in and around our sphere.”
– Excerpt from GamesBeat
Its a long and worthwhile read to get a sense of where adaptations of The Lord of the Rings could be headed. Read it at Venturebeat.
April 22, 2024 – This week in LOTR news, big business moves and huge reveals. Tales of the Shire Trailer reactions, Embracer rebrands as Middle-earth, Rings of Power cast reunite, LOTR returns to cinemas.
Tales of the Shire gets a teaser trailer
After three years of secret development, Weta Workshop and Private Division finally revealed the look and feel of their new cozy video game Tales of the Shire. Watch the whole trailer on YouTube and see the full announcement in an early post.
Reactions were swift coming in from Happy Hobbit (watch) and Nerd of the Rings (watch). Speaking of, Matt got an exclusive tour of the Weta Workshop games office in NZ, which you can watch below.
Embracer splits into three separate units
Embracer Group, which acquired Middle-earth Enterprises a couple years ago for $395 million (see the deal announcement here) have decided to split the company up into three unique entities, each publicly traded on Swedish NASDAQ.
Asmodee Group — board and card games
Coffee Stain & Friends — publishing & development for live service / indie / AA games
Middle-earth Enterprises & Friends — franchise management and AAA game development
“Friends” of Middle-earth include Embracer-owned Tomb Raider and Dark Horse Comics, as well as many other established big game developers and franchises. While these company names are temporary/holding per the press releases, there is clear positioning to put LOTR rights at the forefront. This will also be the first time regular fans will be able to buy and trade stock in Middle-earth Enterprises. Read more about why this is happening with this interview with the CEO.
Rings of Power cast reunite in London
Ismael Cruz Cordova, the breakout star of season one as Arondir the elf, posted pics with Tyroe Muhafidin, Owain Arthur, Sophia Nomvete and other cast members in London. Could marketing for Season 2 finally be about to start?
It’s really charming to see the cast of LOTR shows and movie grow to be ongoing friends in life.
DUNE Part Two Cinematographer chat with TORN!
Oscar-winning cinematographer Greig Fraser chatted with TORN Tuesday about the Australia and NZ film industry, the legacy of Andrew Lesnie, and recent work on The Batman, The Mandalorian, and Dune. Plus, a wild story about Peter Jackson on set for the Darth Vader scene in Rogue One. Watch on YouTube or below.
Dune Part Two is back in IMAX cinemas and available to buy/rent VOD.
The Lord of the Rings Extended Editions coming to U.S. Cinemas
Fathom Events are bringing the 3+ hour long Extended Editions of all three The Lord of the Rings movies to cinemas across the USA June 8, 9, 10. Check your local AMC / Cinemark / Regal or local theater for tickets.
The Lord of the Rings – A Musical Tale, the multi award-winning musical production that has been wowing theatregoers in the UK over the past 12 months, is set for a USA debut in Chicago starting this July.
Paul Hart, who created the acclaimed 2023 staging at the UK’s Watermill Theatre, will also oversee the production at Chicago Shakespeare Theater’s The Yard.
“I can’t wait for this next step in the epic journey of The Lord of the Rings as we craft this new staging for the US premiere production with Chicago Shakespeare Theater for Chicago audiences,” Mr Hart said.
“We loved creating this version which was retold from the perspective of the Hobbits at The Watermill and will now be expanded far beyond those horizons. It will be thrilling to share with new audiences internationally as part of this next stage”
Sam – Nuwan Hugh Perera – and Frodo – Louis Maskell – with Gollum – Matthew Bugg – sneaking in the background… (Photography Pamela Raith)
“Sharing the Watermill’s wonderful expression of The Lord of the Rings on stage with audiences across the globe beginning this summer in Chicago, with the US premiere of Paul Hart’s and Chicago Shakespeare Theater’s collaborative re-imagining, is a dream come true,” says Fredrica Drotos of LOTR theatre-production rights-holder Middle-earth Enterprises.
Just this January, this latest musical retelling of Frodo’s quest scooped eight BroadwayWorld UK/West End awards, including Best New Production of a Musical.
TORn’s own Staffer greendragon gave the Watermill staging a solid thumbs-up in her review last year, while it has also received critical plaudits from The Guardian, The Telegraph, and The Mail on Sunday.
The staging is incredibly inventive, with cast moving through the auditorium – and even climbing over it. Stunning puppets create suitably terrifying Ringwraiths and an astonishing Shelob. Elrond causes the river to rise, the doors of Moria glow, even the Balrog appears; every theatrical trick and device is called into play, including impressive lighting and projections, to create Middle-earth in front of and around the audience – and those watching the night I was there were clearly loving it.
“Paul Hart’s production is something rather wizard… it is filled with battles, fellowship, adventure and emotional intimacy. Terrific lighting, projections and puppetry play a huge part.”
The Mail on Sunday
The Lord of the Rings – A Musical Tale features book and lyrics by Shaun McKenna and Matthew Warchus and original music by Academy Award winner A.R. Rahman (Bombay Dreams, Slumdog Millionaire), Finnish folk band Värttinä, and Tony Award winner Christopher Nightingale (Matilda the Musical).
The Chicago season is slated to run from July 19 to September 1 and further global dates and venues will be announced in June. Get your tickets via the official lotrmusical site here.
In the latest annual financial report from Swedish holding company Embracer Group, the purchase price for its newly acquired Middle-earth IP has been revealed as US $395 million. This is nearly double what Amazon paid for the TV rights to LOTR, and includes everything outside those TV rights — movies, music, merch, games and theme parks.
According to Variety, Embracer also reports “several world-class products” from The Lord of the Rings are in the works. These include the already announced new Warner Bros / New Line Cinema deal for several new films, and an original online MMO RPG persistent world game set in the Third Age from Amazon Games.
It should be noted that Middle-earth Enterprises (MEE) were already making big moves before the acquisition. The newly licensed Magic: The Gathering card game The Lord of the Rings: Tales of Middle-earth, five new video games including Gollum Game and a new Weta Digital LOTR game, as well as merch trademarks for Rings of Power were all in process before the Embracer acquisition of MEE from The Saul Zaentz Company.
Interestingly, the Embracer annual report says there was a cash payment of $267 million for Middle-earth Enterprises, implying that the extra $130 million could be performance-based rewards or stock in the new owner. Saul Zaentz, the enterprising filmmaker, music producer and deal maker, owned the rights that enabled all the films and games over the last 50 years. Rumors last year had the rights valued at $2 billion, nearly 5x the actual acquisition price. This may be how much Embracer expects to make from Middle-earth. For comparison, Peter Jackson’s Hobbit and LOTR films have made nearly $10 billion in box office, home video, games and merch.
