One wonders how much Middle-earth’s Hobbits, wizards, elves and dwarves have contributed to the success and growth of the Lego company over recent years. It has now grown bigger than Hasbro, and become the second-largest toy company in the world.
The boss of Lego Group carries two business cards – one the usual kind and the other a Lego mini-figure in his likeness, complete with beard and glasses, with contact details on the back.
That kind of playful thinking has helped the Danish company become the world’s second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks.
“We are seeing a society where the wealthier it becomes, the more room there is for what I call the business of play,” Chief Executive Jørgen Vig Knudstorp told Reuters in Singapore.
“In that I will include the role of play in education, the role of play in theme parks and family entertainment, the role of play in adult age.”
Video games are big business and Lego Group has “a major role through licensing arrangements” but the digital realm is a complement, not a replacement, for physical play, he said.
Lego MOC Helm’s Deep by Rich-K & Big J . This huge Lego My Own Creation of Helm’s Deep is simply enormous. Created by Rich-K & Big J, it’s only 90% complete right now and uses some 150,000 bricks and features 1,700 mini-figures.
Tom Bombadil has always been the most enigmatic of characters in the writings of J.R.R. Tolkien’s Middle-earth. When he didn’t make the cut in the movies, despite not being central to the plot, many fans objected and wondered why. The answer is revealed below at last from the Brotherhood Workshop!
Tolkien wrote a few times about his character, especially in letters to those who asked. In one such letter to Peter Hastings he says in part,
“I don’t think Tom needs philosophizing about, and is not improved by it. But many have found him an odd or indeed discordant ingredient. In historical fact I put him in because I had already ‘invented’ him independently (he first appeared in the Oxford Magazine) and wanted an ‘adventure’ on the way. But I kept him in, and as he was, because he represents certain things otherwise left out. I do not mean him to be an allegory – or I should not have given him so particular, individual, and ridiculous a name – but ‘allegory’ is the only mode of exhibiting certain functions: he is then an ‘allegory’, or an exemplar, a particular embodying of pure (real) natural science: the spirit that desires knowledge of other things, their history and nature, because they are ‘other’ and wholly independent of the enquiring mind, a spirit coeval with the rational mind, and entirely unconcerned with ‘doing’ anything with the knowledge: Zoology and Botany not Cattle-breeding or Agriculture . Even the Elves hardly show this : they are primarily artists. Also T.B. exhibits another point in his attitude to the Ring, and its failure to affect him. You must concentrate on some pan, probably relatively small, of the World (Universe), whether to tell a tale, however long, or to learn anything however fundamental – and therefore much will from that ‘point of view’ be left out, distorted on the circumference, or seem a discordant oddity. The power of the Ring over all concerned, even the Wizards or Emissaries, is not a delusion – but it is not the whole picture, even of the then state and content of that pan of the Universe.”
During Comic-Con 2013 the folks at LEGO unvelied a brand new set for fans of Middle-earth and it comes from The Hobbit: The Desolation of Smaug. The new set is called Lake Town Chase and comes with several mini-figures like: Bard, Thorin, Bilbo, a guard, and The Master of Lake Town. This set launches in December of this year with a retail price of $49.99 and has 334 pieces. Also, during the unveiling which was really cool with a glass case with misty glass was some great videos from The Lord of the Rings. LEGO has already given fans some really great sets from both The Hobbit and The Lord of the Rings and this set is going to be another winner.
Finally, collect one of the most instantly recognizable and iconic buildings of The Lord of the Rings trilogy: The Tower of Orthanc! Build all 6 highly detailed floors filled with fascinating movie-related details including the attic, library, alchemy room, Saruman’s throne room, entrance hall and dungeon. This exclusive model stars in some of the most iconic scenes from The Lord of the Rings movies. Swoop down with the Great Eagle and rescue stranded Gandalf the Grey from his tower-top prison after his defeat at the hands of the white wizard, Saruman. Build the powerful, tree-like Ent, with poseable limbs and cool swinging arm function, then attack the Uruk-hai and Orc Pitmaster while Saruman and his servant Grima Wormtongue take refuge high in the tower. The Tower of Orthanc is a must-have model for any The Lord of the Rings collection! Includes a Great Eagle, buildable Ent figure and 5 minifigures with weapons: Saruman with kirtle outfit, Grima Wormtongue, Gandalf the Grey, an Uruk-hai and the Orc Pitmaster.
Follow the break for some amazing official imagery and full product details. [Shop LEGO Today!]
(10237) Tower of Orthanc Ages 14+. 2,359 pieces.
Build the The Lord of the Rings™ trilogy must-have model! US $199.99 CA $249.99 DE 199.99€ UK 169.99 £ DK 1699.00 DKK
• Includes a Great Eagle, buildable Ent figure and 5 minifigures with weapons: Saruman with kirtle outfit, Grima Wormtongue, Gandalf™ the Grey, an Uruk-hai™ and the Orc Pitmaster
• Features 6 highly detailed floors with lots of functions, including a folding staircase, LEGO® light brick palantir, opening entrance doors and a trap door
• Weapons include 5 staffs, knife, sword, shield and a long axe
• The attic features a folding staircase, the 3 staffs of the missing wizards, the 2 keys of the Two Towers, 2 maps and an Uruk-hai helmet, shield and sword
• The library features 2 books, 2 torches, 2 maps and 2 skulls
• The alchemy room features 2 torches, a bomb (being produced for the Battle of Helm’s Deep™), 2 potions, bottle, skull, gunpowder keg, pot, cauldron and a long axe
• Saruman’s throne room features lamps, 2 bookcases with 3 potions, map, letter and the powerful palantir with a LEGO light brick
• The entrance hall features opening doors, trap door, 2 large banners, chandelier, statue and 2 axes
• The creepy dungeon features a chain, 2 bones, 2 skulls and a rat
• Buildable Ent features poseable limbs for holding a minifigure and a cool swinging arm function
• Attack the tower with the cool buildable and poseable Ent!
• Swoop to the rescue with the Great Eagle!
• Activate the LEGO light brick and make the palantir glow!
• Set the trap door and banish unwanted guests to the dungeon!
• Prepare the bomb for the Battle of Helm’s DeepTM!
• Swing the Ent’s arms to smash or grab things with the poseable fingers!
• Measures over 28″ (73cm) high, 8″ (21cm) wide and 6″ (16cm) deep
• Ent stands over 9″ (23cm) tall
Available for sale directly through LEGO® beginning July 2013! Build your Hobbit and LOTR Collection today. [Shop LEGO Today!]
The Bridge Direct fresh off the success of their line of figures for The Hobbit: An Unexpected Journey are releasing some information regarding when we might see wave two. This wave will commence under The Hobbit: The Desolation of Smaug which hit store shelves October 15th. This wave will have the same style of figures that we saw in wave one but we will see characters we did not see as well as new characters. The Bridge Direct also announced they will once again have an exclusive figure at Comic-Con in July of this year.
Update: We just received some awesome pictures of a few of the upcoming items. So a gallery has been added to this post.
Per the info we know so far for Wave Two:
3.75” SCALE ACTION FIGURES
o New assortment includes Radagast, Thranduil, Azog, Beorn and Gandalf
o Each figure features 12 points of articulation and replicates the authentic facial features, clothing, weapons and accessories of the character in painstaking detail.
o SRP $7.99 each
3.75” SCALE ACTION FIGURE BOX SETS – Three New Packs!
Mirkwood Pack: Legolas, Tauriel, Thranduil, Fili and Kili
Thorin Oakenshield Adventure Pack: Nori, Ori, Dori, Gloin and Thorin
Bilbo Baggins Burglar Pack: Bifur, Bombur, Bofur, Oin and Exclusive 3.75″ Invisible Bilbo
SRP $29.99 each
6” SCALE COLLECTOR FIGURES
New assortment includes Radagast, Azog and Legolas
Each collector figure features intricate details replicating the character’s facial features, clothing, weapons and accessories.
One wonders how much Middle-earth’s Hobbits, wizards, elves and dwarves have contributed to the success and growth of the Lego company over recent years. It has now grown bigger than Hasbro, and become the second-largest toy company in the world.
