Overnight, Amazon Prime Video Brasil used the final episode of the 2022 edition of Big Brother Brasil to show a high-concept teaser ad for their forthcoming series, The Rings of Power.
“The Big Discovery”.
Subverting expectations, the one-minute teaser eschewed most of the footage we’d already seen via the original teaser released on February 13 during Superbowl LVI. Instead, it deploys a number of highly credentialled Brazillian celebrities to set the scene.
Thanks to the efforts of our fine Discord folks, we have the following text translation of the audio.
Speaker 1 (Thiago Leifert, former-Big Brother host): A powerful force moves our protagonists… a search for a chance to rewrite their own story of being reborn without having to die.
Speaker 2 (Antônio Fagundes, renowned telenovela actor): They heard the call, saw the bars of their imaginary prisons, conquered their fears, and went out into the world.
Speaker 3 (Maria Bethânea, influential Brazillian musician and “Queen Bee of MPB”): But make no mistake, it doesn’t end here. A safe place is, each time, further and further away, and the line between good and evil blurs.
Speaker 4 (Seu Jorge, Samba singer and actor): The fools and the weak spirited are left behind along the way. Those who arrive find in the end a new beginning: redemption. Welcome to the new legend: Lord of the Rings: The Rings of Power.
The choice of voice talent of this calibre has drawn excited approval from Portuguese-speaking fans, who see it as an indication that Amazon will invest resources to create a high-quality localised version. Some fans are already speculating that these four may also be dub actors for the series, but at this point we don’t know for sure one way or the other.
The ad concludes with an abbreviated version of the original teaser, including a Portuguese voiceover of the line from the young Harfoot character, Elanor ‘Nori’ Brandyfoot: Wonders exist in our world. I can feel them.
Prime Video Brasil teaser poster. “Welcome to a new legend: The Lord of the Rings, The Rings of Power”
Additional visual easter eggs
The ad also features a number of visual easter eggs for close observers.
The Ring verse engraved above the fireplace.
Above the fireplace are two lines of text in Portuguese that, when translated, read:
Three Rings for the Elven-kings under the sky.
Seven for the Dwarf-lords in their halls of stone.
The Ring verse carved into the bookshelf.
Carved into the bookshelf (which also features a copy of The Lord of the Rings, and Homer’s Illiad) another line reads:
Nine for Mortal Men doomed to die
Two pages, seemingly from the appendices of The Lord of the Rings.
The left page appears to be random sentences from the appendices of The Lord of the Rings.
We read “THE CLOSEST THAT HAS EVER (BEEN BETWEEN THE RACES)”, which is in Appendix B (The Second Age), but the sentence immediately below “AFTER THE END OF THE FIRST AGE” does not immediately follow. “OF THE KINGS OF THE NOLDOR IN EXILE” appears two lines later, whereas in the actual appendix it begins at the paragraph before.
The right-hand page indentifiably contains “…DWELT GIL-GALAD, LAST…”, and “…ELVES OF THE WEST”. It may be that it’s meant to portray the following passage from Appendix B, but it’s difficult to tell:
In Lindon north of the Lune dwelt Gil-galad, last heir of the kings of the Noldor in exile. He was acknowledged as High King of the Elves of the West. In Lindon south of the Lune dwelt for a time Celeborn, kinsman of Thingol; his wife was Galadriel, greatest of Elven women. She was sister of Finrod Felagund, Friend-of-Men, once king of Nargothrond, who gave his life to save Beren son of Barahir.
The Ring verse on sheaves of paper.
The loose paper reads:
One for the Dark Lord on his dark throne
In the Land of Mordor where the Shadows lie
The Ring verse on wall art.
Although dim and hard to read, the wall art concludes the verse:
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them
In the Land of Mordor where the Shadows lie.
Seu Jorge‘s mysterious sapphire pendant.
Seu Jorge also wears a large, sapphire pendant. Could it have some prominence?
A painting that shows close remsemblance to part of a scene from The Rings of Power teaser.
Finally, the painting that Jorge faces near the conclusion of his spiel bears a close resemblance to the gigantic waterfall streaming off a mountainside that we saw in the teaser trailer — a waterfall that according to Vanity Fair is a Second Age location in Forodwaith.
Acknowledgements. Many thanks to TolkienGuide, our fan community and Discord folks — including Duilo, sigurboy, JJJaded, and DrNosy — for helping to dissect this teaser, and supplying screencaps.
About the author: Staffer Demosthenes has been involved with TheOneRing.net since 2001, serving first as an Associate News Editor, then as Chief News Editor during the making of the Hobbit films. Now he focuses on features and analysis.The opinions in this article are his own and do not necessarily represent those of TheOneRing.net and other staff.
Theo, played by Tyroe Muhafidin, has joined the list of characters now confirmed as denizens of the Second Age of Middle-earth in Prime Video’s upcoming Rings of Power series. Living with his mother, Bronwyn, in the village of Tirharad, we still know little about Theo’s story or character. We do know, though, that whatever is to come will be entwined with one of the more menacing weapons that Amazon has also revealed: a broken sword and possible family heirloom.
Tyroe Muhafidin as Theo. Credit: Ben Rothstein, Amazon Prime Video
We have seen this sword before, revealed in a series of hands-centric posters that Prime Video released in February. We are still left to speculate about the origin and nature of this broken heirloom – possibly marked by Black Speech – and how Theo and his mother come to possess it. Could this have been crafted by Sauron/Annatar during his seductive stay on Númenor? A remnant of a past migration of Black Númenoreans as they colonized Haradwaith to the south of Gondor? A family heirloom from an absent father, now consumed by a piece of jewelry more powerful than he bargained for?
Credit: Amazon Prime Video
With Theo’s arrival, we are beginning to see some facets of a fuller family in this branch of the storyline that the Rings of Power writers have been crafting. Bronwyn, played by Nazanin Boniadi, is a single mother and village healer, living in apparently rustic conditions with her son well to the south of more familiar Lord of the Rings landscapes. But we know there must be more, even without that broken sword. Bronwyn has a romantic connection with the Sylvan Elf Arondir, played by Ismael Cruz Córdova. (How does Theo feel about that?) And now we also know that Nazanin Boniadi can strike a classic “New Zealand is Middle-earth” pose with the best of our Second Age heroines.
Nazanin Boniadi as Bronwyn. Credit: Ben Rothstein, Amazon Prime Video
And again, we’re left with more questions than answers. Where is Bronwyn headed? Does her regal robe reveal that “village healer” is only a part of her story? Can we get some GPS coordinates for this shooting location? How many cosplay homages will this photo inspire?
Tyroe Muhafidin is a 16-year old Australian actor who has appeared in an array of short films and television series, including Dusk (2018) and Caravan (2019). This will be his first appearance in a major role.
Tyroe Muhafidin
Prime Video’s The Lord of the Rings: The Rings of Powerbrings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. The series will launch on September 2, 2022.
Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.
The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.
The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.
Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.
Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.
The EUIPO filing on “The Lord of the Rings: The Rings of Power”.
The news of the filing first emerged on the Reddit forum Leaks and Rumours.
In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.
THE LORD OF THE RINGS (1978)
Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:
The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.
With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.
There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.
Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.
Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)
Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door.
TheOneRing.net will be at WonderCon this year, and we will be hosting two panels over the course of the weekend, April 1-3 in the Anaheim Convention Center. If you plan to attend the convention, please read through the WonderCon COVID protocols.
Our first panel, Middle-earth! Coming to your TV this Fall will be at 4:30 pm on Friday, April 1 (no joke) in room North 200A. This will be our big overview panel, with all the news, rumors, and anecdotes about Amazon’s Lord of the Rings: The Rings of Power, as well as the WB’s upcoming animated War of the Rohirrim. There will be an update on any and all Middle-earth news, activities, and events coming up this year. And we can wait to see if anyone has had enough time to create a costume from the recent Amazon Teaser Trailer.
Our Second panel, I am no Man: The Women of Middle-earth will be a deep dive into Tolkien’s legendarium to discuss all the unique and wonderful women that Tolkien created. For those who have just read The Hobbit, Middle-earth feels like an ‘all males club’, but in The Lord of the Rings and some of the books of deeper lore, there are queens and warriors and creators, all women, who had a hand in shaping the Middle-earth we all know and love. The presentation is still being crafted, if there is a specific woman of Middle-earth you wish to see discussed, send an email to Garfeimao@TheOnering.net. Include the character name and a brief note about what makes her so special for you, we will include as many as we can fit into our allotted panel time.
You’ve probably noted that in the various promo imagery we’ve seen, Galadriel bears a star-shaped emblem. It’s most prominent on her breastplate, but in the teaser trailer we also see the device used as shoulder pins.
The device that Galadriel bears upon her plate armour (left), and on either shoulders in the teaser trailer.
Is it some sort of heraldic device? If so, is it meant to be a personal device? Is it one for elves in general? Specifically for Noldorin elves? Or a particular branch of Noldor?
Let’s examine.
As I noted in my analysis of the Rings of Power Sun Sword poster, Tolkien developed a codified system of heraldic devices — examples of which can be found on the covers of the first UK edition of the Silmarillion. Many key characters involved in events of the First Age have their own associated device that they — and those of their house — employed.
Galadriel is not among those, though. We have no Galadriel device for direct comparison. Instead we must look at those of her near — and far — relatives.
Finarfin’s eight-rayed lozenge-shaped device (see above middle-left) offers a lot of similarity. However, the rays do not taper in the same way as the devices Galadriel bears in The Rings of Power material. That being said, there is an intriguing note that “this device was also used by Finarfin’s heirs, and apparently especially Finrod (though he was also given another device).”
This becomes more curious since in The Rings of Power teaser trailer we see Finrod wearing the exact same device as Galadriel in a scene where he and other elves battle desperately against a host of orcs. Could this device be a House of Finarfin thing?
Well, we also see in the same scene that some of Finrod’s equally embattled retinue sport the self-same device. Now, one might observe that folk of Finrod’s own house might bear the same device. Absolutely, they might.
Both Finrod and his embattled retinue bear the same sigil on their armour in the flash scene we see near the end of the first teaser trailer. I’ve brightened this screenshot to make the sigils more visible.
The same device is also present on the shoulder of the as-yet-unidentified fellow caught up in an unfortunate encounter with some kind of troll in the Amazon teaser trailer. Is that another member of Finarfin’s house? Could it be Angrod, or Aegnor? As yet, we don’t know for sure.
This unknown person — clad in a similar maille outfit as Galadriel in the teaser trailer — bears the same symbol pinned on the shoulder in the exact same position. Again, this image is slightly brightened for better visibility although it’s tricky to get a crisp focus.
One also observes the exact same device on the waist of the attire of an individual dressed in gold on one of the The Rings of Power teaser posters and in the teaser trailer. We believe this individual to be Gil-galad.
Now, Gil-galad is not of Finarfin’s house; he wouldn’t wear Finarfin’s device. In fact, Tolkien gives Gil-galad his very own device — one of white stars set on a blue field (or sky). This seems to be a strong argument against any conclusion that it’s Finarfin’s device. It seems we must search elsewhere for better answers.
UPDATE: please check the bootnote at the end for an addendum on Gil-galad’s parentage.
Gil-galad bears the exact same symbol at the waist of his attire in both teaser poster, and teaser trailer.
Arguably, Eärendil’s sign might be something they could all unite under — if it matched. The Silmarillion recounts how he become a symbol of hope for all:
Now when first Vingilot was set to sail in the seas of heaven, it rose unlocked for, glittering and bright; and the people of Middle-earth beheld it from afar and wondered, and they took it for a sign, and called it Gil-Estel, the Star of High Hope. And when this new star was seen at evening, Maedhros spoke to Maglor his brother, and he said: ‘Surely that is a Silmaril that shines now in the West?’
Of the Voyage of Eärendil and the War of Wrath, The Silmarillion
Some support for this perspective can be gleaned from one of the Vanity Fair “First Look” images. In the one that seems to show Galadriel and Elrond re-uniting in Lindon, there is a large tapestry in the background. This tapestry shows a stylised rayed star very similar to those worn by Galadriel, Gil-galad, Finrod and others.
Elrond and Galadriel are reunited in the majestic elven kingdom of Lindon. Courtesy of Amazon Studios. Note the the ship on the background behind them and the eight-rayed star at the very top of image.
This tapestry also depicts a ship or a boat, seemingly travelling toward, or guided by, the rayed star. Although probably a representation of a ship of the elves taking the journey to Valinor (it’s not yet the Straight Road because this is still the Second Age), the effect of the tapestry still feels evocative of the Star of High Hope mentioned above.
However, the heraldry of Eärendil is a six-pointed star, not one with eight points. I guess elven representations of Gil-Estel could be different — but the fact remains that what we see is just not Eärendil’s emblem.
There is one star that does seem a better visual fit: the Star of Fëanor that we encounter in the Lord of the Rings on The Doors of Durin at the west-entrance to Khazad-dûm.
‘There are the emblems of Durin!’ cried Gimli. ‘And there is the Tree of the High Elves!’ said Legolas. ‘And the Star of the House of Fëanor,’ said Gandalf.
A Journey in the Dark, The Lord of the Rings
The Doors of Durin from The Lord of the Rings as sketched by J.R.R. Tolkien. The Star of Fëanor can be seen at the centre of the image.
Like the emblem of Finarfin, there is a resemblance: eight rays and a distinct tapering. Perhaps more resemblance because of the tapering. Yet, it is also not exact: the four ordinal points are noticeably shorter than those we see on the device Tolkien created for The Doors of Durin.
There are additional (non-visual) contradictions.
Galadriel wouldn’t wear a symbol of the House of Fëanor. First, she’s of Finarfin’s house and would use his badge first. Second, Tolkien observes in Unfinished Tales that Galadriel had an abiding dislike of Fëanor. It’s that simple.
Just as importantly, Gil-galad wouldn’t either — not even as some symbol of solidarity. That’s because, throughout the Second Age, Gil-galad is the (undisputed) high-king of the Noldor in Middle-earth. The House of Fëanor is subsidiary to him in the Noldorin hierarchy.
Maedhros begged forgiveness for the desertion in Araman; and he waived his claim to kingship over all the Noldor, saying to Fingolfin: ‘If there lay no grievance between us, lord, still the kingship would rightly come to you, the eldest here of the house of Finwë, and not the least wise.’ [and] even as Mandos foretold the House of Fëanor were called the Dispossessed, because the over-lordship passed from it, the elder, to the house of Fingolfin, both in Elendë and in Beleriand.
Of the Return of the Noldor, The Silmarillion
Unfortunately, none of the options above fits neatly — every option creates unsatisfactory questions.
If this is the case, this prompts the question: why the lack of a good match?
Likely, the answer simply boils down to the intellectual property rights that Amazon holds for its TV series. (You might note that PJ’s Gil-Galad actually bears his Tolkienian heraldic symbol. The reason is probably down to a difference in the rights available.)
The showrunners have clearly stated (via Vanity Fair) that Amazon bought rights “solely to The Fellowship of the Ring, The Two Towers, The Return of the King, the appendices, and The Hobbit.” Nothing else.
That would place all the heraldic devices that Tolkien crafted out of reach — except the Star of Fëanor. But the showrunners are likely well-aware of the lore-clash of directly applying the Fëanorian star unilaterally.
Instead, it appears they’ve opted for something similar, but not exact — a generic derivation that they hope is symbolically evocative of elven heraldry and the elven reverence for Varda as the Lady of the Stars without directly contradicting one of the more obscure parts of the Legendarium (I love this stuff, but let’s face it — it is super-obscure).
That’s what I suggest is most likely occurring here.
Have they succeeded with that? On this point, I’m not convinced. Yes, it’s evocative — without a doubt. Yet the design still seems a little too similar to Fëanor’s star. I think it also leaves their hands tied when it comes to Celebrimbor. Because Celebrimbor should be the one using the Fëanorian star. Now, if they do try to replicate that, precisely as shown in The Lord of the Rings, will it even look different enough for us to notice?
BOOTNOTE: AlexP reminded me of something that I’d forgotten: Gil-galad’s parentage is complicated. The Silmarillion and Unfinished Tales as edited by Christopher Tolkien state that Gil-galad is the son of Fingon. Later, in preparing The History of Middle-earth, CJRT decided this was an editorial error and that his father’s final decision was that Gil-galad was a son of Orodreth. At the same time, Tolkien switched Orodreth to being a son of Angrod.
What does that mean?
Well, if Amazon were to leave the parentage of Gil-galad implied rather than stated (CJRT himself felt he should have, in retrospect left it obscure in The Silmarillion), then maybe Tolkien Estate would allow it. All three wearers of the badge — Galadriel, Gil-galad and, we presume, our unknown troll fighter — become Finarfin’s heirs. As such it could be argued that it’s fitting for them to use his symbol for the reasons discussed above. It could be a gesture of family solidarity. Even the star we see in the tapestry in the Gala-Elrond image is a fit, because Lindon is the heart of Gil-galad’s kingdom.
About the author: Staffer Demosthenes has been involved with TheOneRing.net since 2001, serving first as an Associate News Editor, then as Chief News Editor during the making of the Hobbit films. Now he focuses on features and analysis.The opinions in this article are his own and do not necessarily represent those of TheOneRing.net and other staff.
Acknowledgements: I got a lot of assistance from keen-eyed folks on our Discord in pulling this together. So in no particular order (and apologies to anyone else who contributed that I’ve missed), many thanks to DurinDeathless, LadyNico, Lasswen, AlexP, SirSquatch, Sid and Sir Skrilldor.
If you have a Tolkien/Middle-earth inspired poem you’d like to share, then send it to poetry@theonering.net. One poem per person may be submitted each month. Please make sure to proofread your work before sending it in. TheOneRing.net is not responsible for poems posting with spelling or grammatical errors.
