Last night, Prime Video held a premiere celebration for The Lord of the Rings: The Rings of Power in Culver City, California. Making use of their new Culver Studios location (and the next door movie theatre), Prime Video hosted cast and crew with a Middle-earth themed red carpet, complete with drone show. Simon Tolkien, the Professor’s grandson, was also in attendance, along with many of the cast, creators and crew.

Here’s Prime Video’s official press release:

LOS ANGELES, CALIFORNIA – On Monday, August 15th, Prime Video hosted a Red Carpet and Premiere Screening event in celebration of “THE LORD OF THE RINGS: THE RINGS OF POWER” at The Culver Studios. Fans and industry alike erupted with excitement as the cast of THE RINGS OF POWER arrived at the beautifully constructed Middle-earth themed red carpet, which was inspired by some of the character costumes seen in the show. The screening opened with remarks by: Jen Salke, Head of Prime Video, followed by Showrunners J.D. Payne and Patrick McKay.

Afterward, the cast, creators and guests celebrated the series’ premiere at The Culver Studios closing out the night. Guests were surprised when, 45 minutes into the party, a drone show filled the night sky over the Mansion, consisting of images they had seen during the screening of the first two episodes. It opened with the beautiful white paper swan from the opening shot of the series. The drones then morphed into other images including symbolism and iconography from the series before concluding dramatically with the Prime Video logo.

ATTENDEES:

Showrunners: JD Payne and Patrick McKay

Executive Producers: Lindsey Weber

Director/Executive Producer: JA Bayona

Composer: Bear McCreary

Cast: Benjamin Walker, Charles Edwards, Charlie Vickers, Cynthia Addai-Robinson, Ema Horvath, Ismael Cruz Córdova, Leon Wadham, Lloyd Owen, Markella Kavenagh, Maxim Baldry, Megan Richards, Morfydd Clark, Nazanin Boniadi, Owain Arthur, Robert Aramayo, Sara Zwangobani, Sophia Nomvete, Trystan Gravelle, Tyroe Muhafidin 

As September 2nd draws ever closer, we’re seeing more and more glimpses of what is in store in Prime Video’s The Lord of the Rings: The Rings of Power. Most fans will already have seen the amazing images, and read the interviews, from the latest edition of EMPIRE magazine – including artist John Howe’s incredible snow troll sketch, which features on the cover of the special subscriber’s edition.

Back in early May, when staffers Justin and greendragon were invited by Amazon to join a group in London, to see footage from The Rings of Power and to talk with showrunners JD Payne and Patrick McKay, John Howe was also part of the gathering. There were gasps of delight from many in the audience when he was introduced; all were thrilled to have a chance to talk with such a legend. It was also reassuring to hear, from his own mouth, that Howe is actively involved in the design and creation of this new Middle-earth adaptation.

That same day, Prime Video also treated us to a closer look at three costumes from the show. Stay tuned for more from greendragon on what we saw and heard that day; we’ll also share posts from other sites, YouTubers, tiktokers and fans who were there. To start us off, here are Justin’s reflections:

[Continuing the high levels of secrecy around this show, there were no phones or recording devices allowed; therefore all quotations are paraphrased from notes & recollections.]

As the lights came up from the very first sneak peek at The Rings of Power footage (some of which we expect in the first proper trailer releasing at SDCC) the nervousness in the air was thick; not only from the thirty or so fans assembled, but also from showrunners Payne and McKay. Will we like them? Are they two of us?

“We were with you all refreshing TheOneRing.net every day for the latest news on Peter Jackson’s films!” McKay told us. These lifelong fans, Ivy League Yale educated, committed to their church, might be closer in disposition to JRR Tolkien than any filmmaker that has come before. They study every book, revision, note, letter, and interview Tolkien ever shared, to understand his motivations and inspirations. It is this thorough knowledge of the context of Tolkien that has inspired confidence from so many Tolkien influencers.

As the showrunners wrapped up the open-ended Q&A, the biggest surprise of the London trip occurred – artist John Howe walked out with a sketchbook in hand. He explained how he got involved, how much work has been put toward The Rings of Power, and took questions from an awestruck group of scholars, fans and podcasters.

“They just kept asking me to sketch things they were considering. There are 40 sketchbooks full of drawings for this show.” Howe then opened up his sketchbook to the original drawing of the ice troll. I find it very curious that our very first leak from the ROP set were photos of an icy mountain set, then leaks of a snow troll (instead of a cave troll), which carried through to the Super Bowl teaser featuring the troll, and now John Howe’s sketch. Did Amazon leak the icy set pics in the first place, as part of a long marketing game? Or is Prime Video responding to uncontrollable leaks and only revealing what’s already been hinted at? Howe did not turn the page to show any more drawings.

When asked how he keeps this new work separate from the award winning (and trademark protected) work with Peter Jackson, John Howe responded with incredible awareness and insight. “We are all professionals here in the room. You all understand running your business. Whether I’m designing for movies, or book covers, or a streaming show, there are creative briefs to respond to. But the people in charge also know what they are getting from all my previous work.” Howe went on to explain that the true creative separation from Jackson’s films is actually INSPIRATION in the new locations this show visits. “We’ve never seen the oceanic areas of Middle-earth, and it is incredibly exciting for me to discover the great seas and areas that haven’t been explored. That is the true departure from what has come before.”

While John Howe had a plane to catch, showrunners Payne and McKay hung around with fans for some social conversations in the lobby, where three actual costumes were on display. The two guys held their own in deep lore conversations with several Ph.D.s, such as ‘The Tolkien Professor’ Corey Olsen and Dr. Una McCormack. At any fan event full of world-leading-expert-podcasters, there is a tendency to weed out inauthentic creators with deep lore questions. Again, Payne and McKay held their own. There is a reason the reaction a few weeks ago was unanimously supportive of the showrunners: they know their Tolkien, and they know the lore.

The Rings of Power showrunner Patrick McKay suddenly confronted me in the lobby, as his conversation circle moved to catch up. Matt (Nerd of the Rings) was shocked at some of the things we talked about – secret things I’m still hesitant to reveal. McKay wanted to know how I felt about the footage. He was extremely interested in my honest opinion. He cares what we think, what our response is to the hard-earned work over the last three years, if we feel he’s doing right by Tolkien and by fans. My direct response was the footage “looked like it should”, as I wrote a few weeks ago. It wasn’t the overwhelming enthusiasm I think he wanted, but that’s the legacy this entire show is up against: the most awarded films in entertainment history make for a high bar set by New Line Cinema.

To close, here’s one exclusive comment I will share today: McKay was adamant that this sword (below) is NOT Narsil, despite our early spy reports from people who have laid eyes on scenes featuring this sword. We will find out what’s true September 2nd; but I can’t help but remember how adamant JJ Abrams was that Cumberbatch was NOT Kahn. The only job these showrunners had in Hollywood was working for JJ Abrams, before landing this dream gig in Middle-earth… 

Last week, staffers greendragon (writing here) and Justin from TORn were delighted to join a merry band, invited by Amazon to a The Lord of the Rings: The Rings of Power sneak peek event. The group, made up of YouTubers, TikTokkers, podcasters and more from across the Tolkien fandom, enjoyed a day in Oxford, walking in the footsteps of the Professor. They were then treated to a viewing of footage from Season One of the show, complete with music and visual effects. This was all topped off with a chance to meet the showrunners, and hear some of their insight into the show they are bringing to life.

Pinned to a noticeboard is a map of Merton College, Oxford.
Visiting Tolkien’s old haunts

It was wonderful to see some finished footage; and even more wonderful to hear the enthusiasm and passion of the two folks in charge. There will no doubt be many varied opinions on the details of The Rings of Power when finally we all get to watch it this Fall; but anyone who hears the showrunners speak could not doubt their respect for the writings of Tolkien, their in-depth knowledge of the legendarium, and their desire to do justice to the Middle-earth we all know and love. It seemed like everyone in attendance was impressed and excited by what they heard. Alas, we can’t share any details right now – but we can tell you there are wonders being crafted, to bring to the small screen this September and beyond. And we hope you’ll find that an encouraging thought. 

Read on for Justin’s thoughts on the experience:

A group of lucky folks, invited to London by Amazon, gathered in the Crown and Anchor pub for a TORn hosted party. Here we see them all, drinks in hand!
TORn hosted a party to end the trip in style; at The Crown and Anchor, London
Continue reading “The Vibes of Power: Amazon shares exciting Rings of Power insight”

Talent, locations, infrastructure and a warm Kiwi welcome. According to Pam Ford from the Auckland Tourism Events and Economic Development agency in this piece from Radio NZ, those were the determining factors in Amazon Studios’ decision, confirmed on Tuesday, to film the upcoming Middle-earth-based TV series in New Zealand.

Quoted in stuff.co.nz, showrunners and executive producers J.D. Payne and Patrick McKay described New Zeland as indeed offering all of the criteria they were looking for: “As we searched for the location in which we could bring to life the primordial beauty of the Second Age of Middle Earth, we knew we needed to find somewhere majestic, with pristine coasts, forests, and mountains, that also is a home to world-class sets, studios, and highly skilled and experienced craftspeople and other staff”.

“And we’re happy that we are now able to officially confirm New Zealand as our home for our series based on stories from J.R.R. Tolkien‘s The Lord of the Rings. The abundant measure of Kiwi hospitality with which they have welcomed us has already made us feel right at home, and we are looking forward to deepening our partnership in the years to come.”

No doubt the prospect of a 20% to 25% rebate for every dollar spent also contributed to the ‘welcome’ factor. The good news for New Zealand is that Amazon will be spending approximately $1.0 billion of those dollars ($1.3 NZD) and will likely provide jobs that will spill over from the film industry to affect the rest of the economy for up to a decade.

Read more about the Auckland studios where filming will take place in our article from June, and be sure to listen to the full radio story linked above as it features our own staffer Garfeimao (Cathy Udovch)!


This is a follow up to the story announcing Amazon’s release of the LOTR series creative team (see link below), with a breakdown on what this announcement means for the future of the show. Afterwards, there will be a ‘reaction’ story from a Tom Shippey interview that occurred on the same day as the video was released. 

Middle-earth map courtesy of LOTR on Prime

Justin, the producer of our TORn Tuesday live streaming series breaks down the Amazon creative team announcement:

“This Creative Team has something for everyone that it almost feels generated by an algorithm to appeal so perfectly to all fan groups. Howe & Shippey lock in the core book, art & film fans. 

Amazon got what it explicitly wanted day one — the next Game of Thrones — with 2 of the key people from HBO’s Thrones now on LOTR. Amazon is also following in the (successful) footsteps of Thrones by handing the show to a couple guys who have never produced anything, similar to HBO letting Benioff & Weiss run Thrones with zero producing experience. 

JA Bayona is an inspired choice as he is Guillermo del Toro’s protege in dark storytelling. GDT financed Bayona’s first few projects and helped put Bayona on the map. With Amazon, fans may finally get something akin to what The Hobbit was shaping up to be under del Toro. Some Weta folk felt that the costume & prosthetic orc work they did under Guillermo del Toro was the best the workshop had ever done, so it would be wonderful to bring forth some of that practical creativity under GDT’s heir apparent Juan Antonio Bayona.

“Peak TV” fans will appreciate the writers room of people who wrote some of the best episodes of Westworld, Breaking Bad, Better Call Saul, Hannibal. Those are all somewhat dark & twisted fantasies which LOTR second age also is. 

Amazon’s corporate development team along with this LOTR writers room and production team is probably the most diverse multi-lingual creative group ever to work in Middle-earth. Tolkien wrote that LOTR is “fundamentally linguistic in inspiration… “ so it is wonderful to have a global group of filmmakers bringing in the next chapter of Tolkien’s legacy.”

Author Tom Shippey

Shortly after the video was released by Amazon, Tom Shippey did an exclusive interview with the folks at Tolkien Gesellschaft and he let a few very interesting tidbits out of the bag. 

Shippey confirms this map is from the Second Age, but then also admits we don’t know a lot of detail about the Second Age, and that the end of the Second Age on a map looks much like the beginning of the Third Age. Of course, with Numenor on the Map, that puts us closer to the early or middle part of the Second Age. He stresses that you have to be clear where in Middle-earth history  the story will begin so that it matches what this map is hinting at. 

Another really important fact is that Shippey clears up a lot about what sort of filming rights Amazon has, and how much freedom they do and don’t have when filling in the empty spots in their stories. Amazon must follow the history that Tolkien did write, such as Sauron invading Eriador, being forced back by a Numenorean force, his return to Numenor and seducing them to break the ban with the Valar. So, they have a road map, but they get to choose the route and fill in all the things seen and encountered on that road. 

Shippey doesn’t know much detail on when and where filming will begin, but we previously announced that New Zealand looks to be where the bulk of filming will be. He also mentioned that a Brian Miller was supposed to be the overall director, but since he didn’t feature in the video he surmises that things changed. It is interesting that Shippey seems to share our desire that more news was forthcoming. Yes, all these little teases arouse curiosity, but sooner or later you have to satisfy that curiosity. 

Read the article to learn more details from Tom Shippey. 

Amazon Prime’s Twitter and Facebook accounts have just dropped a new video introducing fans to the team of creators behind their new “Lord of the Rings” Prequel Series!

This includes such faces as showrunners J.D. Payne & Patrick McKay, as well the vast team of accomplished writers, producers, director J.A. Bayona, our beloved Tolkien artist John Howe and renowned Tolkien scholar Tom Shippey (yours truly would be lying if he didn’t say these last two fill him particularly with joy!).

Continue reading “Amazon Prime Introduces their “Fellowship” of Creators”