So we’ve told you all about Denny’s new Hobbit menu, and what you can expect in restaurants from November 6th.  And all very delicious it is, too.  But here’s the stuff that’s really exciting for fans….

On Hobbit placemats in Denny’s there will be four QR codes which can be scanned for exclusive content.  These include some ‘behind-the-scenes/making of’ footage from the fun Denny’s ‘fandom’ commercial (which you can see here); various social-mobile games; and a link to Denny’s ‘Hobbit Hub’, where you can play games, send virtual postcards from Middle-earth, take quizzes, ‘Hobbitise’ yourself and other fun activities.  Much of this content has been developed with or by Warner Bros., and is shared through Denny’s partnership with them.  (Also it’s worth noting – in the ‘Inspiration’ commercial (linked above) – the music used is not Howard Shore’s, but it WAS provided for the commercial by WB.  The first part is rather ‘Potter-esque’ in its tinkly, sparkling sounds, while the second part sounds like the music used in the second Hobbit trailer.)

Most excitingly of all, one of the QR scans takes you to EXCLUSIVE behind-the-scenes footage from the set of The Hobbit movies.  This has been put together by WB specially for Denny’s, and we were lucky enough to see it (twice!) at Denny’s HQ last Tuesday.  MINOR SPOILERS coming up – read no further if you want to stay spoiler free!

Continue reading “Sneaky peeks of movie content revealed – behind the scenes from Denny’s Hobbit menu launch”

Join us in a scant 20 minutes for our *live* weekly webcast TORn TUESDAY! With special guest commentator Bobby Rice (who played Boromir in “The Todd of the Rings” parody) joining regular host Clifford “Quickbeam” Broadway, we will explore the NEW AD CAMPAIGN appearing on T.V. sets and bus shelters nationwide (including the wacky Denny’s tie-in) and what about the rumors of Stephen Colbert appearing in THE HOBBIT? Join us at 5pm Pacific Daylight Time and be part of the chat at our *LIVE Event Page* right here, which includes Barliman’s Chat! www.theonering.net/live  or even at our Stickam page here — www.stickam.com/theoneringnet  Magic and mischief awaits!

The riddle has been solved.  Those mysterious ‘Bilbo-ards’ (thanks to facebooker Jesse for that joke!) with their secret, runic message have been explained.

A week or so ago, giant advertisements appeared in Los Angeles, showing images of breakfast foods but with no writing except for lines of runes.  Those who could decipher the runes affirmed the message suggested by the accompanying photographs: the runes read, ‘The breakfast riches of Middle-earth await.’  What did it mean?

Now, TheOneRing.net can reveal the answer to the riddle.  Middle-earth is coming to Denny’s!  We are delighted today to be attending an event at their headquarters in Spartanburg, SC, where Denny’s are unveiling their new The Hobbit: An Unexpected Journey inspired menu items and memorabilia – which will be available at ‘America’s Diner’ from 6th November.  Staffer greendragon is there in SC, getting a sneak preview of the new menu items!

Continue reading “Breaking news: Denny’s, America’s Diner, becomes Middle-earth’s Diner”

Thanks to our friend Ringer Pousette, we have a very special visual treat to start your weekend. Pousette has had a chance to get their hands on an early release of The Hobbit Playing Card Deck and was kind enough to send TheOneRing.net the first exclusive photos of the new imagery contained within the deck. While all of the images are impressive, check out specifically the Joker, Three of Hearts and Six of Hearts. The photos are after the break and feature spoilerish content – so proceed at your own risk! And of course, we will alert you as soon as we can on where to order your own copy! And of course, let your voice be heard in our comments and forum on what you think of this playing card deck. SPOILERS!

Continue reading “Exclusive: Scans of The Hobbit Playing Card Deck!”

Something is afoot!  Strange images have been seen all over Los Angeles.  What does it mean??  It looks like breakfast – and we all know that Hobbits love breakfast so much, they eat it twice daily.  But for those who have a Hobbity appetite for second breakfast, where is the best place to find it?  The answer to the riddle will be revealed, in time….