Back in the First Age of TheOneRing.net when the interwebs were new and fansites were breaking ground on the way movies were covered, TORn used to consistantly swamp media or website polls that featured any “Lord of the Rings” characters. We would vote for J.R.R. Tolkien as the Author of the Century or something and chat about “what if Sean Connery is cast as Gandalf.” It was fun for a while but it actually got a little tiresome and the practice slowly faded away. There just wasn’t a need for Tolkien fandom to validate its place in the pantheon of fantasy or entertainment or popular culture. It was a nice memory or footnote in our online community’s culture.
Then, a couple of days ago, our staffer Justin, with the least Tolkien TORn handle of them all, started to hit the MTV movie awards category for “best hero,” by promoting the Twitter hashtag #votebilbo. He used our Twitter feed (@TheOneRingNet) to push the tag that tallies a vote for Bilbo as the best hero of 2012 every time somebody uses it on Twitter. Truthfully, I thought it was harmless but pretty useless (sorry Justin!) and a bit silly (sorry everybody!). Why take up the cause for fictional characters to fight it out in a meaningless contest that really only helps MTV? We have our own Middle-earth Madness for that kind of fun already. Plus, Snow White was leading the way and either kids liked that movie a whole lot more than the boxoffice showed or the votes were coming because “Twilight” star Kristen Stewart played the title role. She is big with the MTV market and any attempt to catch her would be futile. But, the community pushed Bilbo past Batman. About then, I gave Justin and his movement a second thought and support.
Joining in the Twitter voice, we redoubled our efforts and next thing you know, Iron Man was in the rear view mirror as well and Bilbo was in second place. A funny thing happened during the process: It became really fun on Twitter to #VoteBilbo! It is now something of a social media game to find clever ways to #VoteBilbo and we at TORn were able to re-tweet some of the better ideas, helping it all go viral. The group experience of the “old days” was back but in a much more interactive way. Fun with the community! Then, the hashtag started to trend in the UK and today in US as well. It has grown well beyond @TheOneRingNet and not long ago now the official Hobbit twitter account @TheHobbitMovie joined the cause. They promote the effort with dignity and restraint, something fans are not compelled to do.
So there are a lot of funny #vote Bilbo tweets out there now, a few shared in this story. It became a thing. Staffer personal twitter accounts like @SlaveBoyFilms, @MrLDC, @Quickbeam2000, @maegwen, @CruisingCathy and probably lots of others I haven’t seen (add them in the story staffers!), have joined the cause. And fellow fans have been funny and brilliant. At one point, #votebilbo took the lead but Stewart has stormed back. Its hard to imagine a Tolkien fanbase, less rooted in Twitter, having the numbers and frankly the passion to carry this to a win when voting ends April 14. I don’t know if we care enough, but it still is fun! As this is being written, less than 100 votes separate the two figures with over 40 thousand tweets cast. But, hey, this is kind of fun! Being clever and supporting a fictional character is pretty good entertainment. And, we have renamed the other character Snow WhiteTreeOfGondor since she carries a LOTR shield in her MTV photo.
Rumor has it that retweets don’t count unless the new tweet is a quote that includes a new one. And, only one tag per Tweet is counted. We don’t really know the rules exactly, but consider this a call to arms. Tweeters have been asking for help from the Sherlock crowd, Potter fans, Game of Thrones viewers (George R.R. Martin praises Tolkien at every opportunity) and anybody else they can think of really. In the meantime, be entertained and remember: #VoteBilbo! If you haven’t joined Twitter, you can follow TORn and its staff members for starters, where we usually tease our best content and even break news. We will Tweet live from the convention circuit including the Comic-Con in San Diego.
Orlando Bloom will make his Broadway debut this fall in Shakespeare’s ‘Romeo and Juliet’ alongside Tony nominated actress Condola Rashad. The classic love story returns to the Broadway stage for the first time in 36 years.
The show will open Sept. 19 at the Richard Rodgers Theatre, following preview performances slated to start Aug. 24. You can read the full article here. For updates and ticket information, please visit the shows official website.
Welcome to our collection of TORn’s hottest topics for the past week. If you’ve fallen behind on what’s happening on the Message Boards, here’s a great way to catch the highlights. Or if you’re new to TORn and want to enjoy some great conversations, just follow the links to some of our most popular discussions. Watch this space as every weekend we will spotlight the most popular buzz on TORn’s Message Boards. Everyone is welcome, so come on in and join in the fun!
The Final Four combatants in the 2013 edition of Middle-earth March Madness are set! With thousands of votes cast in the last round, we can now announce the champions of each division….
The Shire Division
As the number one seed in The Shire, (1) Galadriel skated through the entire division easily handling Nori, Huan, Morgoth and now Luthien. Based on her popularity in these match-ups, she is going to be a tough one to beat in the Final Four.
The Erebor Division
The Lord of Rivendell, (6) Elrond, the lowest seed left in the tournament, had a tough second and third round to make it the division lead. But can Elrond handle his old friend Gandalf the Grey?
The Mordor Division
In a surprise victory, the third seed (3) Thorin Oakenshield took out number one seed (1) Smaug. It seems Thorin is still benefiting from the RA Army, but he now has his hands full with The Lady Galadriel. Thorin’s journey to the Final Four has been nothing short of miraculous, often causing most of the heated discussions in the comments of the entire tournament.
The Angmar Division
In a battle of top Angmar division seeds, (2) Gandalf took out early tournament favorite (1) The One Ring. It can be said Gandalf had an easy time dispatching his opponents to make it to the Final Four, but how will he fair against his friend Elrond?
Voting in the Final Four starts right now and will close on April 5th at 10pm ET!
If you missed the Live Sneak Peek at The Hobbit: The Desolation of Smaug on March 24, and you can now access the archived version of the event at http://thehobbit.com/sneak if you have an access code from purchasing one of several versions of The Hobbit: An Unexpected Journey. But for those of you who have not yet had the opportunity to get your hands on a copy of the film (perhaps you’re holding out for the Extended Edition, or you are in a country that it hasn’t been released in yet), don’t despair! Peter Jackson has released an excerpt from the live event on YouTube. The 6-minute clip includes Peter answering several “fan” questions, including those from Stephen Colbert and Billy Boyd.
Peter Jackson says, “Warner Bros have kindly let me post a six-minute excerpt of the Live Event we did to preview The Hobbit: The Desolation of Smaug, to give anyone who missed it a sense of what it was like.”
Whether it was the photoshopped image of JRR Tolkien signing a document, many years after his passing, or the last line of this release, this was one of our 2013….
APRIL FOOLS
Global leader in high-quality family entertainment agrees to acquire world-renowned Middle-earth Enterprises, including THE LORD OF THE RINGS and THE HOBBIT franchises.
Acquisition continues Disney’s strategic focus on creating and monetizing the world’s best branded content, innovative technology and global growth to drive long-term shareholder value.
Middle-earth Enterprises to join company’s global portfolio of world class brands including Disney, ESPN, Pixar, Marvel, Star Wars and ABC.
THE LORD OF THE RINGS: RETURN TO MIDDLE-EARTH feature animated film targeted for release in 2016.
Burbank, CA and Berkeley, CA, April 1, 2013 – Continuing its strategy of delivering exceptional creative content to audiences around the world, The Walt Disney Company (NYSE: DIS) has agreed to acquire Middle-earth Enterprises in a stock and cash transaction. Middle-earth Enterprises, formerly known as Tolkien Enterprises, is a division of The Saul Zaentz Company, headquartered in Berkeley, California.
Under the terms of the agreement, the transaction value is $10 billion (US). The final consideration will be subject to customary post-closing balance sheet adjustments.
“Middle-earth Enterprises reflects the extraordinary passion, vision, and storytelling of JRR Tolkien, the greatest author of the 20th century,” said Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company. “This transaction combines a world-class portfolio of content, with Disney’s unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value.”
Back in the First Age of TheOneRing.net when the interwebs were new and fansites were breaking ground on the way movies were covered, TORn used to consistantly swamp media or website polls that featured any “Lord of the Rings” characters. We would vote for J.R.R. Tolkien as the Author of the Century or something and chat about “what if Sean Connery is cast as Gandalf.” It was fun for a while but it actually got a little tiresome and the practice slowly faded away. There just wasn’t a need for Tolkien fandom to validate its place in the pantheon of fantasy or entertainment or popular culture. It was a nice memory or footnote in our online community’s culture. 
Orlando Bloom will make his Broadway debut this fall in Shakespeare’s ‘Romeo and Juliet’ alongside Tony nominated actress Condola Rashad. The classic love story returns to the Broadway stage for the first time in 36 years.
