Looks like we finally have a date for a full trailer — July 14!
This new teaser (unlisted on Youtube, but publicly acessible) from Prime Video Brasil states at the conclusion “Nuevo avance. El 14 de Julio”. Spanish-speaking members of our Discord inform us that avance can mean “trailer”.
The one-minute-long teaser also contains fascinating new footage to pore over and ponder. Two that stood out to me was a definite sighting of several ents in a forest — perhaps even an enting! — and Galadriel and other elves on a swan-prowed boat being circled by a flock of strange, white birds.
We’ll have more analysis later, In the meantime, watch and enjoy!
Thanks to our Discord member, MaxPower, for the heads-up on this one. Anyone can join the TORn Discord — and our ongoing discussions — here. There’s also a lively forum for Rings of Power analysis on our messageboards.
November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.
Copyright 2001 Warner Brothers Entertainment
September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.
45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.
SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.
Source: Amazon Prime
Quenching our Thirst
Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!
This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.
Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.
One of three Empire Magazine covers
Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.
See you soon! Tookish bows.
Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.
Prime Video has announced that that they will be bringing The Lord of the Rings: The Rings of Power series to San Diego Comic-Con in July.
Showrunners J.D. Payne and Patrick McKay will take the Hall H stage along with as-yet unnamed cast members to brings fan an “exclusive early look” at the series.
Whether that means a trailer, or something similar to the showreel footage that a number of Tolkien aficionados recently were able to view, we’re not entirely sure. We’ll keep you up to date as we find out more.
TheOneRing.net staff will be there, too. We’ll be trying our be to get a word or two from the Rings of Power showrunners and bring you all the details from the presentation in the San Diego Convention Center’s cavernous Hall H, which will be a difficult place to get into despite the 6,500 seats at a convention attended by around 140,000 unique visitors.
As September 2nd draws ever closer, we’re seeing more and more glimpses of what is in store in Prime Video’s The Lord of the Rings: The Rings of Power. Most fans will already have seen the amazing images, and read the interviews, from the latest edition of EMPIRE magazine – including artist John Howe’s incredible snow troll sketch, which features on the cover of the special subscriber’s edition.
Back in early May, when staffers Justin and greendragon were invited by Amazon to join a group in London, to see footage from The Rings of Power and to talk with showrunners JD Payne and Patrick McKay, John Howe was also part of the gathering. There were gasps of delight from many in the audience when he was introduced; all were thrilled to have a chance to talk with such a legend. It was also reassuring to hear, from his own mouth, that Howe is actively involved in the design and creation of this new Middle-earth adaptation.
That same day, Prime Video also treated us to a closer look at three costumes from the show. Stay tuned for more from greendragon on what we saw and heard that day; we’ll also share posts from other sites, YouTubers, tiktokers and fans who were there. To start us off, here are Justin’s reflections:
[Continuing the high levels of secrecy around this show, there were no phones or recording devices allowed; therefore all quotations are paraphrased from notes & recollections.]
As the lights came up from the very first sneak peek at The Rings of Power footage (some of which we expect in the first proper trailer releasing at SDCC) the nervousness in the air was thick; not only from the thirty or so fans assembled, but also from showrunners Payne and McKay. Will we like them? Are they two of us?
“We were with you all refreshing TheOneRing.net every day for the latest news on Peter Jackson’s films!” McKay told us. These lifelong fans, Ivy League Yale educated, committed to their church, might be closer in disposition to JRR Tolkien than any filmmaker that has come before. They study every book, revision, note, letter, and interview Tolkien ever shared, to understand his motivations and inspirations. It is this thorough knowledge of the context of Tolkien that has inspired confidence from so many Tolkien influencers.
As the showrunners wrapped up the open-ended Q&A, the biggest surprise of the London trip occurred – artist John Howe walked out with a sketchbook in hand. He explained how he got involved, how much work has been put toward The Rings of Power, and took questions from an awestruck group of scholars, fans and podcasters.
“They just kept asking me to sketch things they were considering. There are 40 sketchbooks full of drawings for this show.” Howe then opened up his sketchbook to the original drawing of the ice troll. I find it very curious that our very first leak from the ROP set were photos of an icy mountain set, then leaks of a snow troll (instead of a cave troll), which carried through to the Super Bowl teaser featuring the troll, and now John Howe’s sketch. Did Amazon leak the icy set pics in the first place, as part of a long marketing game? Or is Prime Video responding to uncontrollable leaks and only revealing what’s already been hinted at? Howe did not turn the page to show any more drawings.
When asked how he keeps this new work separate from the award winning (and trademark protected) work with Peter Jackson, John Howe responded with incredible awareness and insight. “We are all professionals here in the room. You all understand running your business. Whether I’m designing for movies, or book covers, or a streaming show, there are creative briefs to respond to. But the people in charge also know what they are getting from all my previous work.” Howe went on to explain that the true creative separation from Jackson’s films is actually INSPIRATION in the new locations this show visits. “We’ve never seen the oceanic areas of Middle-earth, and it is incredibly exciting for me to discover the great seas and areas that haven’t been explored. That is the true departure from what has come before.”
While John Howe had a plane to catch, showrunners Payne and McKay hung around with fans for some social conversations in the lobby, where three actual costumes were on display. The two guys held their own in deep lore conversations with several Ph.D.s, such as ‘The Tolkien Professor’ Corey Olsen and Dr. Una McCormack. At any fan event full of world-leading-expert-podcasters, there is a tendency to weed out inauthentic creators with deep lore questions. Again, Payne and McKay held their own. There is a reason the reaction a few weeks ago was unanimously supportive of the showrunners: they know their Tolkien, and they know the lore.
The Rings of Power showrunner Patrick McKay suddenly confronted me in the lobby, as his conversation circle moved to catch up. Matt (Nerd of the Rings) was shocked at some of the things we talked about – secret things I’m still hesitant to reveal. McKay wanted to know how I felt about the footage. He was extremely interested in my honest opinion. He cares what we think, what our response is to the hard-earned work over the last three years, if we feel he’s doing right by Tolkien and by fans. My direct response was the footage “looked like it should”, as I wrote a few weeks ago. It wasn’t the overwhelming enthusiasm I think he wanted, but that’s the legacy this entire show is up against: the most awarded films in entertainment history make for a high bar set by New Line Cinema.
To close, here’s one exclusive comment I will share today: McKay was adamant that this sword (below) is NOT Narsil, despite our early spy reports from people who have laid eyes on scenes featuring this sword. We will find out what’s true September 2nd; but I can’t help but remember how adamant JJ Abrams was that Cumberbatch was NOT Kahn. The only job these showrunners had in Hollywood was working for JJ Abrams, before landing this dream gig in Middle-earth…
Maybe it’s the time zones, but I really thought that John Howe’s interview with Empire about The Lord of the Rings: The Rings of Power was coming out tomorrow. Instead, if you’re keen (and an Apple News subscriber), you can read it right now over on Apple News.
The interview expands on the teaser Empire provided the other day, that “this is not the Middle-earth you remember”. Instead, it’s a story of a different time (the Second Age), when Middle-earth was visually and politically a different place.
An excerpt:
Howe can’t elaborate on what that tale may be, but does hint that it takes place against a backdrop of “Sauron’s rise to power, the forging of the Rings of Power and the epic tale of [human city] Númenor” — all events with important repercussions for Middle-earth.
“I was convinced the Hobbit trilogy would be the last we’d see of Middle-earth on film,” Howe admits, explaining that it took an exciting new approach to Lord Of The Rings lore to unlock a story worth telling.
Empire’s forthcoming “Summer Preview” issue is set to include an interview with John Howe about his role as concept artist for Prime Video’s The Lord of the Rings: The Rings of Power TV series.
They’ve posted an enticing preview snippet of Howe sharing his thoughts about we ought to expect from the series in which he empahsises just how different Second Age Middle-earth is from the Third Age world that many are more familiar with.
“This isn’t the Middle-earth you remember,” he says.
“This is a world that’s very vibrant. The elves are not hidden away in Mirkwood or lingering in Rivendell. They’re busy constructing kingdoms. The dwarven kingdom of Moria is not an abandoned mine and the Grey Havens is not yet an abandoned city. I loved having the opportunity to explore that unseen history.”
He also talks about how this story is also taking to the seas.
“We’re finally sailing on the oceans of Middle-earth,” teases Howe, promising a set of sea-faring elves. “They’re daunting and enterprising and are almost colonising the world. They were a lot of fun to imagine. It’s something neither Lord Of The Rings nor Hobbit movies went anywhere near.”
