Whispers and rumours were heard a couple of weeks ago; and now the way is open at last! The shiny new Lord of the Rings Official Fan Club from Middle-earth Enterprises is here. And what’s more, one of TORn’s own Four Founders, Calisuri, is building it! We’re feeling like it’s those early days of online fandom all over again, seeking out friends on the internet and geeking out together. There are quests to be fulfilled and mathoms to be collected – some of which will be found at San Diego Comic Con this weekend! So get your questing boots on! Head on over to LOTR.com to join the fun.
Here’s what the official press release tells us:
Middle-earth Enterprises Announces the Official Fan Club for The Lord of the Rings ™
Free to join at LOTR.com, the new official community opens in early access this July with Quests, Fellowships, collectible Mathoms, daily games, and a shared San Diego Comic-Con program
LIVERMORE, CALIF. — Middle-earth Enterprises today announced the official fan club for The Lord of the Rings ™ , a free community opening in early access this July at LOTR.com.
Even before any official public announcement, fans around the world had already discovered the hidden entry at LOTR.com and joined the waitlist, underscoring the demand for a welcoming official home for Middle-earth fandom.
Built for fans of The Lord of the Rings ™ , The Hobbit ™ , and the wider world of Middle-earth, the fan club is designed to give members an active role in a new official community at LOTR.com. Members will be able to complete Quests, earn digital keepsakes called Mathoms, form Fellowships, play daily games, follow official brands and creators, and keep a personal record of their fandom journey.
The fan club is also being built to support the fan groups, creators, channels, and websites that already make Middle-earth fandom so strong. Known inside the club as Heralds, they will be invited to create their own spaces within LOTR.com. The goal is to lift up what already exists, help more fans find it, and give those groups new ways to gather followers, share updates, and create experiences inside the official fan club.
“For decades, fans have built extraordinary communities around Middle-earth with creativity, care, and remarkable commitment,” said Jay Komas, General Manager of Middle-earth Enterprises. “LOTR.com is an opportunity to recognize that passion, support the communities that have helped carry it forward, and create an official space where fans, creators, licensees, and community leaders can participate together.”
“Quests” are one of the main ways members can take part in fan club experiences. A member might scan a code at a convention booth, check in at a panel, answer a lore question, enter a secret phrase, complete an online challenge, or help unlock part of a larger shared adventure. Completing Quests can earn members “Mathoms,” digital keepsakes named after the term for a treasured object in the world of Middle-earth. In the fan club, Mathoms are not simply points or badges. They are a record of participation: a show attended, a creator discovered, a fan group joined, a challenge completed, or a moment shared with fellow fans. Some Mathoms will be common, while others will be genuinely rare, giving each member’s collection its own history and character over time.
The first major community program, Gather the Fellowship, will launch this July around San Diego Comic-Con. Fan Club members will be able to form or join Fellowships and collaborate across online and in-person activities. Attendance at San Diego Comic-Con will not be required to participate. A fan at the convention may complete part of the adventure from the show floor, while another member joins from home. Together, the Fellowship moves forward.
Members will also find games with a Middle-earth twist, including a daily riddle and a palantír-inspired lore challenge, giving fans a reason to return, play, and build their Fan Club record over time.
Official licensees, known inside the club as Merchants, will have a place within LOTR.com to build a page, post announcements, offer rewards, run promotions, and create co-branded Mathoms tied to events, products, booths, packaging, and other fan experiences.
The club will also recognize members of the early 2000s fan club whose names appeared in the Extended Edition film credits, allowing them to search for their name in a special archive and claim a commemorative keepsake. A launch campaign, Give Us a Gold Ring, will invite members to support a formal proposal for a plain gold ring emoji, to be submitted to the Unicode Consortium by the close of San Diego Comic- Con.
A NEW COMMUNITY STANDARD
Everyone is welcome, as long as they welcome everyone.
Newcomers and longtime fans, readers and film fans, gamers, collectors, creators, and community leaders will participate on equal footing.
As part of its commitment to genuine fan engagement, Middle-earth Enterprises brought on longtime community builder CHRIS PIRROTTA as VP Marketing & Fan Experience. Pirrotta co-founded TheOneRing.net in 1998 and helped grow it alongside a global volunteer community that has supported Middle-earth fandom for nearly three decades. He also spent 25 years at Sideshow, where he helped grow one of the world’s leading collector-focused fan businesses. TheOneRing.net continues to operate independently through its volunteer team, while Pirrotta’s day-to-day focus is now on building the official fan club at LOTR.com.
“When we started TheOneRing.net in 1998, the internet still felt like a place you went to find your people,” said Pirrotta. “A lot has changed since then. Too much of the modern internet rewards outrage, pile-ons, and the loudest voice in the room. LOTR.com is being built for something different, inspired by the community at the heart of Middle-earth: a place where everyone has a part to play, whether they arrive as royalty, a seasoned Wizard, a loyal gardener, or someone taking their first step out the door. No one is above anyone else here. That is what makes this work with the Middle-earth Enterprises team so meaningful. This is not just about opening an official site. It is about opening the door wider, with a welcome to all.”
The official fan club for The Lord of the Rings will be free to join. Early access invitations will begin ahead of San Diego Comic-Con, with additional members welcomed in over time as the community grows. New licensees, creators, Heralds, Merchants, and fan groups will be added on an ongoing basis. Fans can visit LOTR.com now to join the early access waitlist.
ABOUT MIDDLE-EARTH ENTERPRISES
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage, and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. Middle-earth Enterprises works with partners around the world to support high-quality films, games, merchandise, stage productions, location-based entertainment, events, and other experiences inspired by these works.
ABOUT EMBRACER GROUP
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises. With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 53 internal game development studios and engages over 6,000 talents across nearly 30 countries.
