Overnight, Amazon Prime Video Brasil used the final episode of the 2022 edition of Big Brother Brasil to show a high-concept teaser ad for their forthcoming series, The Rings of Power.

“The Big Discovery”.

Subverting expectations, the one-minute teaser eschewed most of the footage we’d already seen via the original teaser released on February 13 during Superbowl LVI. Instead, it deploys a number of highly credentialled Brazillian celebrities to set the scene.

Thanks to the efforts of our fine Discord folks, we have the following text translation of the audio.

Speaker 1 (Thiago Leifert, former-Big Brother host): A powerful force moves our protagonists… a search for a chance to rewrite their own story of being reborn without having to die.

Speaker 2 (Antônio Fagundes, renowned telenovela actor): They heard the call, saw the bars of their imaginary prisons, conquered their fears, and went out into the world.

Speaker 3 (Maria Bethânea, influential Brazillian musician and “Queen Bee of MPB”): But make no mistake, it doesn’t end here. A safe place is, each time, further and further away, and the line between good and evil blurs.

Speaker 4 (Seu Jorge, Samba singer and actor): The fools and the weak spirited are left behind along the way. Those who arrive find in the end a new beginning: redemption. Welcome to the new legend: Lord of the Rings: The Rings of Power.

The choice of voice talent of this calibre has drawn excited approval from Portuguese-speaking fans, who see it as an indication that Amazon will invest resources to create a high-quality localised version. Some fans are already speculating that these four may also be dub actors for the series, but at this point we don’t know for sure one way or the other.

The ad concludes with an abbreviated version of the original teaser, including a Portuguese voiceover of the line from the young Harfoot character, Elanor ‘Nori’ Brandyfoot: Wonders exist in our world. I can feel them.

Prime Video Brasil teaser poster.
“Welcome to a new legend: The Lord of the Rings, The Rings of Power”

Additional visual easter eggs

The ad also features a number of visual easter eggs for close observers.

The Ring verse engraved above the fireplace.

Above the fireplace are two lines of text in Portuguese that, when translated, read:

Three Rings for the Elven-kings under the sky.

Seven for the Dwarf-lords in their halls of stone.

The Ring verse carved into the bookshelf.

Carved into the bookshelf (which also features a copy of The Lord of the Rings, and Homer’s Illiad) another line reads:

Nine for Mortal Men doomed to die

Two pages, seemingly from the appendices of The Lord of the Rings.

The left page appears to be random sentences from the appendices of The Lord of the Rings.

We read “THE CLOSEST THAT HAS EVER (BEEN BETWEEN THE RACES)”, which is in Appendix B (The Second Age), but the sentence immediately below “AFTER THE END OF THE FIRST AGE” does not immediately follow. “OF THE KINGS OF THE NOLDOR IN EXILE” appears two lines later, whereas in the actual appendix it begins at the paragraph before.

The right-hand page indentifiably contains “…DWELT GIL-GALAD, LAST…”, and “…ELVES OF THE WEST”. It may be that it’s meant to portray the following passage from Appendix B, but it’s difficult to tell:

In Lindon north of the Lune dwelt Gil-galad, last heir of the kings of the Noldor in exile. He was acknowledged as High King of the Elves of the West. In Lindon south of the Lune dwelt for a time Celeborn, kinsman of Thingol; his wife was Galadriel, greatest of Elven women. She was sister of Finrod Felagund, Friend-of-Men, once king of Nargothrond, who gave his life to save Beren son of Barahir.

The Ring verse on sheaves of paper.

The loose paper reads:

One for the Dark Lord on his dark throne

In the Land of Mordor where the Shadows lie

The Ring verse on wall art.

Although dim and hard to read, the wall art concludes the verse:

One Ring to rule them all, One Ring to find them,

One Ring to bring them all and in the darkness bind them

In the Land of Mordor where the Shadows lie.

Seu Jorge‘s mysterious sapphire pendant.

Seu Jorge also wears a large, sapphire pendant. Could it have some prominence?

A painting that shows close remsemblance to part of a scene from The Rings of Power teaser.

Finally, the painting that Jorge faces near the conclusion of his spiel bears a close resemblance to the gigantic waterfall streaming off a mountainside that we saw in the teaser trailer — a waterfall that according to Vanity Fair is a Second Age location in Forodwaith.

Acknowledgements. Many thanks to TolkienGuide, our fan community and Discord folks — including Duilo, sigurboy, JJJaded, and DrNosy — for helping to dissect this teaser, and supplying screencaps.

About the author: Staffer Demosthenes has been involved with TheOneRing.net since 2001, serving first as an Associate News Editor, then as Chief News Editor during the making of the Hobbit films. Now he focuses on features and analysis. The opinions in this article are his own and do not necessarily represent those of TheOneRing.net and other staff.

Theo, played by Tyroe Muhafidin, has joined the list of characters now confirmed as denizens of the Second Age of Middle-earth in Prime Video’s upcoming Rings of Power series. Living with his mother, Bronwyn, in the village of Tirharad, we still know little about Theo’s story or character. We do know, though, that whatever is to come will be entwined with one of the more menacing weapons that Amazon has also revealed: a broken sword and possible family heirloom.

Tyroe Muhafidin as Theo. Credit: Ben Rothstein, Amazon Prime Video

We have seen this sword before, revealed in a series of hands-centric posters that Prime Video released in February. We are still left to speculate about the origin and nature of this broken heirloom – possibly marked by Black Speech – and how Theo and his mother come to possess it. Could this have been crafted by Sauron/Annatar during his seductive stay on Númenor? A remnant of a past migration of Black Númenoreans as they colonized Haradwaith to the south of Gondor? A family heirloom from an absent father, now consumed by a piece of jewelry more powerful than he bargained for?

Credit: Amazon Prime Video

With Theo’s arrival, we are beginning to see some facets of a fuller family in this branch of the storyline that the Rings of Power writers have been crafting. Bronwyn, played by Nazanin Boniadi, is a single mother and village healer, living in apparently rustic conditions with her son well to the south of more familiar Lord of the Rings landscapes. But we know there must be more, even without that broken sword. Bronwyn has a romantic connection with the Sylvan Elf Arondir, played by Ismael Cruz Córdova. (How does Theo feel about that?) And now we also know that Nazanin Boniadi can strike a classic “New Zealand is Middle-earth” pose with the best of our Second Age heroines.

Nazanin Boniadi as Bronwyn. Credit: Ben Rothstein, Amazon Prime Video

And again, we’re left with more questions than answers. Where is Bronwyn headed? Does her regal robe reveal that “village healer” is only a part of her story? Can we get some GPS coordinates for this shooting location? How many cosplay homages will this photo inspire?

Tyroe Muhafidin is a 16-year old Australian actor who has appeared in an array of short films and television series, including Dusk (2018) and Caravan (2019). This will be his first appearance in a major role.

Tyroe Muhafidin

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. The series will launch on September 2, 2022.

Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.

The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.

The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.

The EUIPO filing on “The Rings of Power”.

Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.

Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.

The EUIPO filing on “The Lord of the Rings: The Rings of Power”.

The news of the filing first emerged on the Reddit forum Leaks and Rumours.

As we wait – eagerly or anxiously – for new Middle-earth content in the form of Amazon’s upcoming Rings of Power tv show, we can pass some of the time with new content direct from the Professor himself. On February 26th the Tolkien Estate relaunched their website, releasing previously unseen material from their archives.

The exciting new reveals include draft manuscripts, letters, and even audio and video clips of Tolkien and his son, Christopher. You can read more about this release here; and you can find the Tolkien Estate website here.

There’s a particular letter in The Letters of J.R.R. Tolkien where Tolkien writes about his experience of dealing with a proposal from Forrest J. Ackerman to make an animated film of The Lord of the Rings.

Within that letter, there’s one revealing sentence.

Stanley U. &: I have agreed on our policy : Art or Cash. Either very profitable terms indeed ; or absolute author’s veto on objectionable [my emphasis] features or alterations.

Letter #202, The Letters of J.R.R. Tolkien.

The deal never happened, though Tolkien did subsequently sell film rights in 1969 to United Artists under the looming pressure of inheritance taxes.

These days, I suspect there’s no such pressure. More, the “Middle-earth universe” is seen as a proven starter for the world’s media companies. I think that has given Tolkien Estate leverage: the power to demand not just Cash, but Art as well.

In the context of the recent Vanity Fair feature, this explains not just the starting price for the Tolkien Estate’s rights auction a “gobsmacking” $200 million, but the documented demand for input into the direction of the series. In an early, seemingly unauthorised, interview, Tom Shippey described this “input” as a “veto power”.

It also says something about the power of Middle-earth that even with that eye-watering starting price and the attachment of certain pre-conditions, Netflix, HBO and Amazon all put their hand up and bid.

Still, even if Tolkien Estate was willing to put its foot down to get that capital-A Art, it was always going to take an equally ambitious (and well-resourced) studio to come through with the goods.

Despite Vanity Fair’s assurances (it’s pretty stunning that they’ve seen the first three episodes already), it’s too early for us ordinary punters to declare The Rings of Power a sure bet — in either the commercial sense, or the Art sense.

However, Vanity Fair’s first look under the bonnet shows there’s no lack of promise: the images are intriguing and suggestive, sets and costumes look suitably spectacular, and the production staff are making the right sort of noises about respecting the integrity of the source material.

But a show with the resources of The Rings of Power should (by default) have stunning production values and a real, lived-in feel. That’s just a given.

And it’s politic for showrunners to make the right noises (I would, too). The question is, can we identify instances of real substance to back those noises? Has the objectionable — as Tolkien might have seen it — been excised?

An Atlantis-like Númenor, the full glory of Khazad-dûm —- that vast dwarven metropolis carved out of the bones of the Misty Mountains, the puissance of the elven smith Celebrimbor, whose skills with metals and magic are crucial to the forging of the rings are all lore-friendly inclusions.

They’re also easy wins.

In a way, so too is the centrality of Galadriel.

Galadriel is a key player in the Second Age (fighting the long defeat, as she expresses in The Lord of the Rings). After the publication of that book, Tolkien increasingly came to view her as one of the most remarkable elves to play a role in Middle-earth’s history, and his later essays and notes paint her as an increasingly exceptional individual. She’s also incredibly peripatetic throughout the Second Age — wandering from Lindon, into Eriador and eventually south to Eregion, under the Misty Mountains to Lórien, back across to Imladris (Rivendell) and finally the south coasts of what would later become Gondor.

During all that, she’s a key participant in events. She joins Gil-galad to reject the approaches of Annatar, alternately collaborating and at loggerheads with Celebrimbor (and later advising him to hide Nenya, Vilya and Narya), before strengthening then-Lórinand (later Lórien). Unfinished Tales states that she views the dwarves of Khazad-dûm “with the eye of a commander”.

That bespeaks a driven individual — and this is something that the teasers from Vanity Fair support. I want to see lots of ambition from Galadriel — someone with just as much inner-belief and determination to make things happen as Fëanor, but with (even at the start of the Second Age) a touch more wisdom. I think you should too.

As showrunner McKay Patrick tells Vanity Fair: “This young hot-headed Galadriel… how did she ever become that elder stateswoman [who we meet in Lórien in The Lord of the Rings]?” The awareness of that difference is present; if the show is able to intelligently show this change, it will have taken a large step toward something that accords with J.R.R. Tolkien’s own musings.

Galadriel, commander of the Northern Armies. Matt Grace/Amazon Studios.

Reassuring also is the gradual emergence of the Second Age threat — one that’s recognised by some, but not by others. After all, up until the forging of the One, Sauron (as Annatar) uses the velvet glove, not the iron fist. Very late writings recently published in The Nature of Middle-earth even suggest that his minions mocked him behind his back for this.

Again, direct statements from the McKay seem to back this: “We didn’t want to do a villain-centric thing. We wanted it [the first season] to be about introducing these worlds and the peoples who dwell in them and the major heroes and characters.”

And what is potentially one of the most contentious decisions — to include Hobbits as “Harfoots” — accords somewhat with both Gandalf’s description of Gollum’s folk (yes, I know those are, more correctly, Stoors): “a clever-handed and quiet-footed little people.”

And a note in the prologue chapter of The Lord of the Rings, “Concerning Hobbits” details that “even in ancient days [Hobbits] were, as a rule, shy of ‘the Big Folk’, as they call us, and now they avoid us with dismay and are becoming hard to find … [and] they possessed from the first the art of disappearing swiftly and silently, when large folk whom they do not wish to meet come blundering by…”

Is this one decision Tolkien Estate has weighed in on? Regardless, much will hinge on the execution of the concept.

Set against the above is the compression of the timeline that the showrunners discuss. First, kudos to the production staff for being clear on this. In fact, it recalls Peter Jackson’s bald statements that his films would include no Scouring of the Shire — a very real cause of fan angst at the time. (I still think that writing decision undersold some of the character development of the four key hobbits, but, weighing in at 201 minutes, PJ’s The Return of the King is already very long.)

I get the fact that it’s probably really difficult for any television series to traverse a 2,500-year history in a way that is not choppy and disjointed, and remains compelling viewing. Being able to see characters such as, say, Isildur and Ar-Pharazôn across a span of 5 seasons allows a great deal more screentime (and thus development and insight) than would be possible in a couple of seasons. A strictly linear structure would introduce them only at near the very conclusion of the entire series.

Still, I would have liked (as many speculated before the Vanity Fair article came out) to have seen Amazon be really daring and attempt to run two split, simultaneous timelines — one leading up to the forging of the One (and Sauron’s defeat by the elves and Númenor’s fleet), and another focused on Akallabêth and, perhaps, the War of the Last Alliance (also culminating in Sauron’s defeat, this time by the elves and the Dúnedain of Arnor and Gondor).

Doubtless, it would be demanding on the audience. But if it worked, it would have been amazing.

It’s worth noting, though, that J.R.R. Tolkien in his appraisal of the Morton Grady Zimmerrnan’s 1958 script made specific reference to his displeasure with time contraction of events.

There he states that:

I fail to see why the time-scheme should be deliberately contracted. It is already rather packed in the original, the main action occurring between Sept. 22 and March 25 of the following year. The many impossibilities and absurdities which further hurrying produces might, I suppose, be unobserved by an uncritical viewer; but I do not see why they should be unnecessarily introduced.

Letter #210, The Letters of J.R.R. Tolkien

Does that make this particular contraction objectionable?

In Letter #210, Tolkien points out that he doesn’t want to see “his work treated as it would seem carelessly in general, in places recklessly, and with no evident signs of any appreciation of what it is all about.” He does not want the tone lowered “towards that of a more childish fairy-tale.” Lastly, he does not wish for deliberate alteration of the story, in fact and significance, without any practical or artistic object [my emphasis].”

At least, those are my key takeaways.

Now, one observes that if the time scheme of The Lord of the Rings is packed, the precis account of the Second Age in The Tale of Years is most certainly not.

Tolkien also notes in Letter #210 that he closely observed the passing of seasons in The Lord of the Rings. He suggests that such pictorial representations could be used to non-explicitly indicate the passage of time. Similar effects might be employed for The Rings of Power series. Maybe not the thousands we are familiar with from “The Tale of Years”, but certainly dozens — or even the 100 to 200 that might encompass the lifespan of a Dúnedain of Númenor, or a dwarf of Durin’s line.

How much time is being contracted? Vanity Fair is not precise: the writers say that events are compressed “into a single point in time.” That might mean a span of a generation.

Here is where it would have been fascinating to be a fly on the wall in the discussions between Amazon Studios and Tolkien Estate.

Finally, keep in mind J.R.R. Tolkien’s letter to Milton Waldman outlining his artistic vision:

I would draw some of the great tales in fullness, and leave many only placed in the scheme, and sketched. The cycles should be linked to a majestic whole, and yet leave scope for other minds and hands, wielding paint and music and drama. Absurd.

Letter #131. The Letters of J.R.R. Tolkien

Absurd. Yet, here we are.

With this in mind, I think there are promising signs that Tolkien Estate (and indeed, Amazon Studios) is seeking Art, not just Cash. Early shoots with the promise of beautiful spring, you might say.

But there’s still an awfully long way to go.

As Galadriel says in The Lord of the Rings: “hope remains while all the Company is true.” We’ll see in September how true this particular company has been.

About the author: Staffer Demosthenes has been involved with TheOneRing.net since 2001, serving first as an Associate News Editor, then as Chief News Editor during the making of the Hobbit films. Now he focuses on features and analysis. The opinions in this article are his own and do not necessarily represent those of TheOnering.net and other staff.

If you have a Tolkien/Middle-earth inspired poem you’d like to share, then send it to poetry@theonering.net. One poem per person may be submitted each month. Please make sure to proofread your work before sending it in. TheOneRing.net is not responsible for poems posting with spelling or grammatical errors.

The first-ever reveal of Amazon’s TV series The Lord of the Rings – The Rings of Power via Vanity Fair last week ignited anew the flame of passion for discussing Tolkien’s works, now being adapted for a new medium and in a new format; more so because the showrunners have set out to “come up with the novel Tolkien never wrote“.

For the Second Age of Middle-earth covers a vast period of time spanning over a thousand years, yet Tolkien himself, one might say, for all his numerous writings, both published and unpublished, almost neglected this period of Arda’s history in comparison to the detailed stories he wrote concerning the events and characters from the First and Third Ages of Arda, and indeed even those ages that preceded the First Age, reaching far back in time to the very creation of the World before Time itself began.

Bold yet befitting of this sprawling legendarium is the title of the show, concerning which showrunners J.D. Payne and Patrick McKay say, “This a title that we imagine could live on the spine of a book next to J.R.R. Tolkien’s other classics.

Amazon’s ambition to embark upon crafting such an original story – one that compliments Tolkien’s writings, stays true to the essence of his works, and will be judged critically by millions of hardcore fans, scholars, artists, and the industry itself – must certainly be applauded.

Behind the corporate logo that we are all familiar with are a group of passionate artists – showrunners, writers, production crew, and of course, the cast – many themselves Tolkien fans, who have been working for the past few years, and will continue to do so for the better part of this decade, to bring to life beloved characters and stories that so far have existed only in word.

The weight of responsibility to both honour Tolkien and please his legions of fans must be tremendous… and the initial wave of reactions to Vanity Fair’s first reveal is telling of the enormity of this responsibility.

We finally saw many of the leading cast as the characters they were chosen to portray.  While most of the cast, such as Morfydd Clark’s Galadriel, Owain Arthur’s Prince Durin IV, and Robert Aramayo’s Elrond were generally enthusiastically well-received, the reactions to the rest of the diverse cast was rather dismaying, shocking even, and even those might be understatements.

Image may contain Human Person Hair Clothing and Apparel

We got to see Sofia Nomvete as the Dwarven Princess Disa standing in her regal garb at the entrance of Khazad-dûm (possessing, in my personal opinion, a rather awe-inspiring bearing), but rather than geek out over the fact we will get to see this fabled Dwarven realm when it was still full of light, food, and music, what many chose to focus on was the colour of her skin.

Image may contain Human Person Ismaël Cruz Córdova and Fire

Ismael Cruz Córdova’s Arondir was likewise ill-received for his ethnicity, skin colour, and hair; rather than through an open-mind for his portrayal of a Silvan Elf, a group of Elves who Tolkien describes in the chapter “Flies and Spiders” in The Hobbit as “not wicked folk. If they have a fault it is distrust of strangers. Though their magic was strong, even in those days they were wary. They differed from the High Elves of the West, and were more dangerous and less wise. For most of them (together with their scattered relations in the hills and mountains) were descended from the ancient tribes that never went to Faerie in the West.”

The character Bronwyn played by Nazanin Boniadi (shown below) and the Harfoot-elder, a Hobbit, played by Sir Lenny Henry (whom we haven’t fully seen yet) have similarly received criticism for no other reason than simply being people of colour.

Image may contain Restaurant Human Person Cafe Food Court Food Cafeteria Church Altar Architecture and Building

Having been part of the Tolkien community and TheOneRing.net for more than 20 years, helping moderate discussion forums and social media platforms, I have witnessed the attacks of racists, bigots, and trolls on TORn’s many social platforms, and being a person of colour and finding myself at the receiving end occasionally, I have grown accustomed to ignore, and accept, and move on.

Yet the avalanche of unveiled, blatant, shameless racism that hit our social platforms like a massive wave last week shook me.

According to the Vanity Fair article, Tolkien scholar Mariana Rios Maldonado says, “Obviously there was going to be push and backlash, but the question is from whom? Who are these people that feel so threatened or disgusted by the idea that an elf is Black or Latino or Asian?

I wondered about this myself… who really are these self-appointed gatekeepers of Tolkien’s works, and what conceit leads them to believe they possess this automatic authority?

For Tolkien’s writings have been translated in numerous languages and read by people of vastly different cultures and backgrounds; and surely their imaginations of the characters and stories are informed and influenced by their background, upbringing, culture, and surroundings?

Here at TORn, I can attest with complete honesty, and without bias, that we have supported a diverse membership for over 20 years. Across our platforms – from the old IRC Chatrooms and our enduring Discussion Forums, to Facebook, Twitter, YouTube and most recently on Discord, our volunteer staff have striven to consistently maintain respectful spaces where people of all backgrounds and affiliations can gather together to share our love of Tolkien.

It must also be said that we have never refrained from objectively debating the adaptations of Tolkien’s works, and despite having great relationships with many of the people who worked on Peter Jackson’s Lord of the Rings and Hobbit trilogies, we have never shied away from being critical in our reviews of these films.

Debate, discussion, and interpretation has always been welcomed at TORn – it is what has kept us going for two decades – but racism, bigotry, and intolerance simply have NO place in our discourse.

So to all those Tolkien fans out there who may be feeling sidelined, belittled, marginalized, or discriminated against for various reasons (not just your race), please know that TORn is your haven. Our staffers are committed to working round the clock, covering most time zones, on all our platforms, to ensure you can feel not just safe but also empowered to join us and others on this new journey back to Arda.

And to the folks at Amazon – we will of course be objectively critical of the show – but we fully support your casting choices, and we can’t wait to see how this ensemble cast you’ve assembled will bring our beloved characters (and then some!) to life.

Bring on Disa, Arondir, Bronwyn, and the Harfoots (or is it Harfeet?)