LOS ANGELES, Feb. 12 /PRNewswire/ — Veteran interactive marketing and integrated promotions executive Gordon Paddison today announced the launch of his new global marketing firm Stradella Road, which will provide entertainment, and corporate clients a wide range of innovative marketing solutions targeting consumers and communities of influencers worldwide. Stradella Road has signed a multi-year pact with Peter Jackson’s Wingnut Films for digital brand strategy on all Wingnut entertainment products. Outreach on behalf of Wingnut titles will maximize the social dialogue while creating innovative new media opportunities to incubate licensing, merchandising and digital extensions from early awareness campaigns through ancillary windows. The unique relationship was structured by Paddison with Jackson’s manager Ken Kamins. “This partnership is based on mutual respect,” states Jackson. “Gordon’s stewardship of the online social dialogue and new media campaign for The Lord of the Rings trilogy was very impressive and contributed to the movie’s eventual success. He has the utmost respect for our fans and I’m looking forward to continuing that relationship on our future projects.” More…

As secret agent James Bond, British actor Daniel Craig is used to exotic locations but this year he may find himself in Wellington. Craig has been cast as the evil pirate Red Rackham in the first Tintin movie from Peter Jackson and Steven Spielberg. Variety magazine reported that The Adventures of Tintin: Secret of the Unicorn has begun shooting in Los Angeles. Spielberg is directing the first movie, and Jackson, who is also producing, will direct the second of three. Shooting for the first film will take place in Wellington later this year, which means that Craig, seen recently in the Bond adventure Quantum of Solace, may be in the capital, along with other cast members and Spielberg. James Bond star cast in Tintin movie

ComingSoon.net talked to Andy Serkis, who stars in the January 23 fantasy-adventure Inkheart, about returning to performance capture in Steven Spielberg’s Tintin, Peter Jackson’s Tintin 2, and The Hobbit. “We are starting ‘Tintin’ the week after next,” Serkis said. “Peter Jackson is producing and Steven Spielberg is directing. I remember reading them as a child. I wasn’t this massive fan. I loved the almost storyboard nature of the beautiful, beautiful drawings. And the way its going to be done… It’s obviously performance capture so it’s is going to be perfect. There isn’t a more perfect way of doing it.” As was previously reported, Spielberg will direct the first film and produce the second, while Jackson will direct the second and produce the first. About The Hobbit, Serkis said that he “met Guillermo prior to him actually being attached. It was all very much going to happen so we met at an awards and sort of giggling at the fact we were going to be working together actually. I am going to really be looking forward to it. I mean the combination between he and Peter is extraordinary as well. I know they are writing at the moment. But other than that, I really have no idea. Peter is producing. Same writing team of Fran Walsh and Philippa Boyens is writing with Guillermo.” Andy Serkis on Tintin and The Hobbit

The Lovely Bones
The Lovely Bones
He has collaborated with some of the biggest names in music, including U2, David Bowie, Talking Heads, Paul Simon and Coldplay. Now English musician and producer Brian Eno is to work with Peter Jackson. Eno, who co-founded Roxy Music with Bryan Ferry, will write original music for Jackson’s next film, The Lovely Bones, due for release next December. While Eno, 60, is not as widely known as the bands and artists he has produced and collaborated with over the years, he is one of the world’s most widely respected and influential musicians and album producers. Eno signs up to write music for Lovely Bones

Paul Ward, Editor of NZ On Screen, writes: I thought I’d let you know that as well as a PJ and Fran bio, we have perspectives on his early films (written by a couple of his early collaborators, Costa Botes and Tony Hiles, amongst others) and we also have available to view Tony Hiles’s rare doco on the making of Bad Taste: Good Taste Made Bad Taste, (in full length).

Mark Wahlberg–who plays one of the leads in director Peter Jackson’s upcoming supernatural tearjerker The Lovely Bones–told SCI FI Wire that playing Jack Salmon was “by far the best experience I’ve had in my career.” It’s one of several projects the star is working on. The Lovely Bones began as a best-selling novel by Alice Sebold. It is told from the afterlife point of view of a teenage girl who was viciously raped and murdered and follows what happens to her surviving family. Her unsolved death tears the family apart as her father, Jack Salmon, becomes obsessed with vengeance. Superficially, the character bears some resemblance to Wahlberg’s other role, the vengeance-seeking title character in the upcoming supernatural-tinged cop thriller Max Payne. But Walhberg said that Salmon was more emotionally taxing for him as an actor. Wahlberg Talks Bones, Fighter