Peter Jackson has always understood how the popularization of the internet changed film. Since the beginning of his pre-production on The Lord of the Rings he was available to fans, sometimes against the wishes of studios, as he included potential ticket buyers into the process of film production.
With Facebook covering all of web land and growing into every demographic possible, Jackson has seized that new platform to remove the big and sometimes slow publicity machine studios have in place and instead speaks right at fans. To see more visit Movies.com

Today is the annual Tolkien Reading Day where fans from around the world celebrate J.R.R. Tolkien and his works by simply reading. Some schools around the globe participate as do bookstores and coffee shops but many more take part in their own way, by themselves or with friends and family. How did you celebrate? There are excellent responses on TORn’s own Facebook page (and we like to be “liked”) or you can share your experience on our message boards by following the “discuss” link below. It is also an excellent time to check our our own Reading Room including this post. If you didn’t have a chance to read Tolkien today, its not too late in many time zones (and we promise not to tell if you do it a day late.)

Elicia Basoli from Turbine writes: Turbine has just launched the latest social feature for The Lord of the Rings Online™ (LOTRO) players, the Player Feed.

The Player Feed application allows players to share their in-game status and achievements with their online friends via Facebook, extending the social experience for active LOTRO players. This new application is powered by the my.lotro.com social network and allows players to easily share their adventures with friends worldwide.

Players can visit www.lotro.com for more information, or install the app directly here: http://bit.ly/dypl74! A screenshot is also posted below, for your use.

The One Ring Game LogoFacebook users, get ready for an adventure! You can now experience the world of Tolkien via your Facebook account with the officially licensed Facebook app – ‘The One Ring.’ Microcosm Games has developed a great app which allows you to explore Middle-earth as one of the heroes of The Lord of the Rings, and join in the struggle against Sauron. The official description and screen can be found through the link below. We’d love to hear what you think of the app, so please join in the conversation in our forum. Check out the official app page on Facebook, as well as their official website to get started. [The One Ring Facebook App] [Official Homepage]
Continue reading “Join the Struggle Against Sauron! On Facebook!”

TORn is on Twitter and FacebookIf you were hesitating to join the Facebook revolution, let us gently push you over the edge. TORn now has an official Facebook presence! Most of our staff already have profiles, so getting an official TORn page up and running was only a matter of time. And while it would be nice to see you more often directly on TORn, we know that many fans plug into Facebook just a wee bit more often. For those of you looking to get TORn headlines via SMS, we’ve also opened up an official TORnTwitter account (theoneringnet). Our commitment is to send our BIG headlines via tweet so you can be on top of all the latest ‘Hobbit’ happenings. We hope you will join us on both services and look forward to your friend requests! And oh yes, we’ve added icons to both sites conveniently to the top of all pages so you can quickly visit us. [Join us on Facebook] [Join us on Twitter]