Peter Jackson has always understood how the popularization of the internet changed film. Since the beginning of his pre-production on The Lord of the Rings he was available to fans, sometimes against the wishes of studios, as he included potential ticket buyers into the process of film production.
With Facebook covering all of web land and growing into every demographic possible, Jackson has seized that new platform to remove the big and sometimes slow publicity machine studios have in place and instead speaks right at fans. To see more visit Movies.com