LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con
-Surprises abound for fans as construction toy maker unveils new playsets, life-sized models, mystery builds, contests and one-of-a-kind giveaways in support of popular licensed properties-
SAN DIEGO COMIC-CON (July 11, 2012) – LEGO Systems, Inc., the world’s leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a “theme of the day” calendar of events that celebrates its top licensed properties including LEGO® THE LORD OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever “reveals” of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help “build” a section of its booth each day that features 7.5 feet tall mosaics of Comic Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.
“Each year we’re overwhelmed by the excitement Comic-Con fans show toward the LEGO brand and the new playsets we introduce based on their favorite characters and storylines,” said Michael McNally, brand relations director, LEGO Systems, Inc. “As we celebrate our 80th anniversary this year, we’re pulling out all the stops in San Diego to show fans how the classic LEGO brick continues to build popularity among children and adults of all ages with a rotation of themes and activities for fans of all interests.”
On July 5th we here at TORn exclusively announced that The Bridge Direct would have an exclusive at Comic-Con for The Hobbit: An Unexpected Journey with their “Invisible” Bilbo Baggins figure. Well, today we are pleased to help the folks at The Bridge Direct announce and show off the details of their entire line of collectibles from The Hobbit: An Unexpected Journey. The three figures we’re pleased to show off are Bilbo Baggins, Gandalf The Grey, and of course Thorin Oakenshield. These figures will range in scale from 3.75″ figures, 6″ figures, 2-Packs, Battle Packs, and Deluxe figures. Fans will also be able to buy replica deluxe sword ($14.99) and a replica deluxe axe ($19.99) both of which will help fans recrate battle scenes from The Hobbit: An Unexpected Journey. These collectibles will go on sale online in September of this year and will be found in stores a month later in October.
Read Below for the full release from The Bridge Direct on their upcoming line:
LEGO fans can finally get a look at some of ‘The Hobbit’ mini-figures. The figures will hit store shelves on December 1. Expect additional figures, as well as film-themed sets and some secret activities at Comic-Con in San Diego.
Left to Right: Gandalf, Dwalin, Bombur, Bofur, Bilbo and Balin
Fans of The Hobbit: An Unexpected Journey get another exclusive at this years Comic-Con. Gentle Giant is adding one more collectible to their plethora of exclusives by announcing today that Thorin Oakenshield will be joining the collectibles you can buy later this week. This bust has been digitally scanned to ensure the likeness of Richard Armitage, his outfit, and weapons are all film accurate. Each of these busts has also been hand painted to insure the highest quality collectible. Thorin can be purchased at Gentle Giants booth #3513 for $70 and online sales start during Preview Night at 6pm PST. So those of you in San Diego, be sure to act fast as Thorin has an edition size of only 500 pieces world wide.
Tonight, via their newsletter, Weta Workshop announced they will have not one but two exclusives at this years Comic-Con. The first exclusive is the very first statue in their 1:6th line of collectibles from The Hobbit: An Unexpected Journey. It is none other than Richard Armitage as Thorin Oakenshield – with shield. This statue will be in full 1:6th scale with a price tag of $249 and an edition size of only 700 pieces world wide. The first 500 of these pieces will be sold at Comic-Con while the other 200 will be sold to those who can make it to the Weta Cave. A second version that doesn’t have the shield will be put up for sale this October to fans around the world. The second exclusive is the new print in the Middle-Earth print series, but it is the first based on The Hobbit: An Unexpected Journey. This print captures the teaser image from The Hobbit, with Bilbo looking out the front door of Bag End. The print will have an edition size of 500 pieces world wide. The first 100 will be signed by artist Gus Hunter while the reaming 400 will be unsigned. More will be printed later in the year to be sold for those who cannot make it to Comic-Con. Both items will have a limit of 2 per person.
Sideshow Collectibles Online Comic-Con event is in full swing and day 13 brings us the first pre-order for a collectible from Middle-earth. The next statue in The Lord of the Rings statue line is the Twilight Witch-king statue! It is a superb looking mirror image of the Ringwraith statue released a while back. This statue gives fans a chance to pair this up with the Ringwraith and show what both Frodo as well as the other Hobbits/Strider saw while on Weathertop. This outstanding statue costs $275 with a $27 NRD but you have time to save up as this won’t release until March of 2013. [Pre-Order]
LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con 
