20 Years Ago Today, the LOTR Internet Trailer was Released and the World was Never the Same Again
It is hard to believe that 20 years ago today, we got our first collective tease at what would become the greatest film trilogy of all time. (Yea…I said it.)
Way back on March 31st, 2000 – New Line sent out an update for those folks subscribed to their newsletter…footage was going to be released officially on April 7th. (See our squee-worthy post from 2000)
The waiting game began. If you want to take a trip down memory lane, check out all of our headlines from that timeframe. The child-like exuberance of our staff in anticipation of the trailer was unmatched. One particular enthusiastic staffer – some guy named Calisuri – even kept a daily countdown that eventually went into an hourly countdown.
Then in the early hours of April 7th, the official website posted the trailer and our lifelong dream of seeing The Lord of the Rings on the big-screen become a reality. By the time Peter Jackson says ‘This is the time,’ and the screen fills with an army of Uruk-hai, we could barely contain our joy. The Ring Verse is read while Carmina Burana builds the tension, and we all couldn’t get enough of the magic.
TheOneRing.net staff immediately went to work on our Frame by Frame analysis, and as you will see on that page, we kept updating for days and months afterwards.
The ‘internet trailer’ for Lord of the Rings became the most downloaded preview in history and holds a special place in film history as a result.Posted in Crew News, Director news, Lord of the Rings, LotR Cast News, LotR Movies, New Line Cinema, New Zealand, Original TORn, Peter Jackson, Production, Studios on April 7, 2020 by Calisuri