WARNER BROS. INTERACTIVE ENTERTAINMENT LAUNCHES THE LORD OF THE RINGS ONLINE™ WITH FREE-TO-PLAY MODEL
Turbine’s Award-winning Hit Online Game Goes Free-to-Play Today in North America

BURBANK, CA – September 10, 2010 – Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online™ (LOTRO) is now free-to-play for players across North America. Launching today, players can now download LOTRO at www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning story up to level 50 for free. Players can also choose to visit the new LOTRO Store to purchase expansions, quest packs, items, and account services a la carte, or join the VIP program that provides unlimited access to the game for one low monthly price.

This major update will also extend the game’s epic story and expand the world of Middle-earth with the new region of Enedwaith while continuing to deliver state-of-the-art graphics and gameplay, as well as a rich set of features that until now could only be found in premium subscription-based online games. Continue reading “LOTRO Goes F2P Today! Pics & Video Included!”

Today, Turbine released new screenshots from the upcoming Volume 3, Book 2 of The Lord of the Rings Online, which will launch this fall. The update will make the game free-to-play for all and will introduce Turbine’s innovative new pricing model, as well as extend the award-winning story. The new screens depict the new Man and Hobbit starting areas. Continue reading “New LOTRO Free-to-Play Screens – Man & Hobbit Starter Areas”

Today, Turbine released new screenshots from the upcoming Volume 3, Book 2 of The Lord of the Rings Online, which will launch this fall. The update will make the game free-to-play for all and will introduce Turbine’s innovative new pricing model, as well as extend the award-winning story. The new screens depict Enedwaith, a new zone south of Eregion that will be added to the game. Earlier this week, Turbine posted an in-depth developer diary about Enedwaith, which you can view here. Continue reading “New LOTRO Free-to-Play Screens – Enedwaith”

Media giant Warner Bros. has acquired independent MMO developer Turbine, creator of Lord of the Rings Online, completing Warner’s internal ownership of all Lord of the Rings-based video games. Terms of the deal were not disclosed, but a Boston Globe report pegs the purchase price as high as $160 million, based on information from “a source close to negotiation.”

Warner has previously invested in Turbine, which since 1998 was heavily funded by a variety of venture capital sources. Last August, the company raised $6.6 million, and the previous year it completed a $40 million round from firms including Highland Capital, Polaris Venture Partners, Tudor Ventures, and Columbia Capital. More..