In an unexpected journey that rivals Bilbo’s own, TheOneRing.net is thrilled to announce the launch of its very own food truck, bringing the flavors of Middle-earth to the world – well, a portion of the world! Aptly named ‘Middle-earth on Wheels’, the plan is for the food truck to visit conventions and geeky gatherings across America, serving a delectable array of Tolkien-themed treats. Our truck will first appear at NYCC 2024.

The Menu

Inspired by the diverse experiences and tastes of our staff, the menu will vary, with various themes planned, including the seasons in the Shire, spicy dishes of Mordor, and the sumptuous feasts of Rivendell, offering an Elvish twist on classic flavors. The menu to appear at NYCC will include a chicken dish “Amon Hen”; “Salmon Frodo“; “Isengard Unquiched,” “One-ion Rings” (Of course!); and a variety of artisanal bread, so fans can ‘share the loaf.’

Our very own Happy Hobbits, known for their culinary magic making (Check out their YouTube!), will bake fresh bread for each appearance.

But that’s not all – in a revelation as surprising as Gandalf’s fireworks, we can reveal that TORn co-founder Xoanon is not only a master of Middle-earth lore but also a pastry chef extraordinaire, holding the world record for the tallest croquembouche, eerily resembling Barad-dûr, complete with the Lidless Eye, and almost mirroring the height of Weta’s Minas Tirith bigature.

Special Menus and Events

But what of Second Breakfast, you ask? On select days, Middle-earth on Wheels will honor every crucial Hobbit mealtime—Breakfast, Second Breakfast, Elevenses, Luncheon, Afternoon Tea, Dinner, and Supper—throughout all-day festivals and events. Whether you crave the sweet simplicity of Seedcake for Second Breakfast or the hearty richness of a Minas Tirith Meat Pie for Supper, TORn will have you covered. Dates for these special events will be announced at a later time.

On Tuesdays when Middle-earth on Wheels is on the move, don’t miss Tolkien Taco Tuesday—every purchase of a taco gets you another one on the house!

Why a Food Truck?

Why this culinary quest, you ask? It’s all in an effort to combat the ever-mounting Google Business Apps bill! Yup, they raised their prices…again! As a not-for-profit site powered by volunteer staff, TheOneRing.net relies on the generosity of its community and, perhaps now, the proceeds from its gastronomic ventures.

Don’t miss this chance to feast like a Dwarf, snack like a Hobbit, and dine with the elegance of the Elves. The Middle-earth on Wheels food truck is coming to a location near you. Follow the journey on TheOneRing.net and our social media channels.

Because in the world of Tolkien, even the smallest meal can change the world.

For Immediate Release: ‘The Lord of the Rings’ and ‘The Hobbit’ Rights Offered to Pioneering Fan Site, TheOneRing.net

BERKELEY, CA, USA — Pioneering fan site, TheOneRing.net, has been awarded the opportunity to officially bid to become part of Middle-earth. As announced in early 2022,  The Saul Zaentz Company reported its intent to sell its Tolkien holdings, which include movie, merchandising, gaming and live event rights to “The Lord of the Rings” and “The Hobbit”. The company hired investment bankers to manage the sale, and as part of the process, The One Ring, Inc, operating as TheOneRing.net, has been offered an exclusive 4-month window to become part of the buyers group. The extension was granted to allow the volunteer members of TheOneRing.net time to launch a ground-breaking and ambitious effort to give fans control of these historic properties.

“We realize the effort will be monumental, and the stakes are high, but if Frodo can take the Ring to Mount Doom, we sure as heck can get fans a chance to be stakeholders and advocates of Tolkien’s work.” 

Michael Regina, Executive Editor and Co-Founder
Gandalf and Frodo Hug in the Shire

TheOneRing.net will be launching this fundraising effort in the coming weeks via their website, social media platforms, and their newly minted Discord channel. (discord.gg/theonering). 

Multiple levels of participation will be offered, from US$5 to the max tier of $250,000,000. Perks will include original manuscripts of ‘The Lord of the Rings’ and ‘The Hobbit’ as well as celebrity experiences with the plethora of individuals who have entered the Tolkien sphere over the past 80 years. 

Kirsten Cairns, Senior Editor and Director of Partnerships for TheOneRing.net, who spearheaded TheOneRing.net’s previous successful crowdfund campaign, says:

“’The Lord of the Rings’ alone has sold nearly 150 million copies. If we can persuade those passionate fans each to donate at least $10 to this effort, we’ll be halfway there.”

The rights are expected to sell for an astounding $2 Billion with main competition coming from Universal (NYSE:UVV) and Amazon (NASDAQ: AMZN)

About TheOneRing.net
Founded in 1999 by a group of like-minded Tolkien fans so anxious for the coming Peter Jackson Lord of the Rings films that they were gathering up every scrap of production information to be found, TheOneRing.net continues today in bringing fans the latest news on the beloved figures involved in the making of the wildly popular Lord of the Rings movies, as well as the newest information available on upcoming productions, Tolkien-centered events, new publications, and fan gatherings.

About the Saul Zaentz Company
Based in Berkeley, Calif., Zaentz Co. is home to Middle-earth Enterprises, which handles its Tolkien-related licensing. Zaentz first made his name as the longtime leader of Fantasy Records, an influential jazz and rock label in the 1950s, ’60s and ’70s. He also produced such movies as “One Flew Over the Cuckoo’s Nest” (1975), “Amadeus” (1984) and “The English Patient” (1996), all three of which earned Oscars for best picture.

TheOneRing.net appears today, April 1st, at WonderCon in Anaheim – join us there at 4.30pm PT (in room North 200A) to learn more about this incredible opportunity. Click here to find out how you can be part of the campaign!

In a spy report for the ages, we’re excited to reveal Amazon is already planning an animated spin off from their Rings of Power series.

THE LORD OF THE RINGS (1978)

Anticipating the success of the show, premiering September 2nd on Prime Video, the creative team at Amazon are working on a children’s cartoon series. Here’s what our inside source told us:

The inspiration for the show came from the opening of The Hobbit, when Bilbo first encounters Gandalf. He remarks that the wizard ‘was responsible for so many quiet lads and lasses going off into the Blue for mad adventures. Anything from climbing trees to visiting Elves ­ or sailing in ships, sailing to other shores!’ We thought it would be great to hear the stories of the other Hobbits, who had been on adventures with Gandalf in the past.

With this new series, we’re hoping to make ‘Saturday Morning Cartoons’ exciting, educational and fun again, with wholesome entertainment that is both silly, yet meaningful for the whole family. We’re delighted that Sir Lenny Henry, an actor with a well-known pedigree in comedy and family entertainment, has agreed to voice one of the main characters of the show. With such a distinguished performer already on board, we’re hoping to persuade Sir Ian McKellen to voice Gandalf for us. You really can’t have Gandalf without Sir Ian.

There hasn’t been a final title decision yet. ‘Adventure Hobbits’ was our first thought, but because The Rings of Power is set in the Second Age of Middle-earth, we’re featuring Harfoots in that series. So then we wanted to go with ‘Adventure Harfoots’; but of course the Istari didn’t arrive in Middle-earth until early in the Third Age – so can we blur the lines and have Gandalf and Harfoots together? Then of course there is the additional dilemma about whether it should be ‘Adventure Harfoots’ or ‘Adventure Harfeet’… It’s still a work in progress.

Here at TORn we’re speculating that Amazon may also have wanted to create something to go up against Warner Bros.’ animated Middle-earth tale, The War of the Rohirrim, which is slated for release in April 2024. Now Amazon will have their own animated adventure from Arda. There hasn’t been a cartoon Hobbit since the days of the Rankin/Bass movies; we can’t wait to see the first images from this upcoming show.

Bilbo as he appeared in the Rankin/Bass ‘The Hobbit’ animated film (1977)

Staff from TheOneRing.net will be at Wondercon this weekend in Anaheim and this project is one of many we will be discussing in our Middle-earth! Coming to your TV this Fall presentation. Look for us tonight in room North 200A at 4:30 pm, tickets are still available online and at the door.