Well, that was a surprise.
Even following our spy report last week that Warner Bros. (via New Line) had registered a new title for its trilogy of Hobbit films, I thought it unlikely they actually would follow through and make a change.
Mostly because There And Back Again seemed too established as a name and it seemed a bit irrational to toss away all that brand recognition.
On the other hand, it’s almost inarguable those two words The Hobbit are the true key that deliver all that goodwill (in an accounting sense) toward the films. And Warner Bros, with nothing more than the announcement of a mid-stream title change, have just scored the film millions of dollars worth of free editorial. That’s gold for any marketer.
Continue reading “How There and Back Again became The Battle of the Five Armies. And why.”
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Well, well, well. Last week we exclusively broke the news that it seemed like there might be a change in the title of the third film in the Hobbit trilogy, previously referred to as There and Back Again. New Line had just registered The Hobbit: Into the Fire. Today, on his Facebook page, Peter Jackson revealed that the title has been changed – but not to Into the Fire. They’ve gone back to the title originally registered back in 2012: The Hobbit: The Battle of the Five Armies.
Jackson also shares some exciting information about The Desolation of Smaug Extended Edition, telling us that we can look forward to more than 25 minutes of new material when we get to see that cut, later this year. Let the speculation on what that might be begin!
Read what PJ had to say here. Personally, I’m disappointed that they didn’t go for The Beorn Ultimatum or Exit the Dragon… Let us know what you think of this new title, and what you hope to see in the Extended Edition of the second movie, in the comments below.
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