Two bits of interesting developments with ‘Hobbit in 5’, our weekly video program covering all things Hobbit. First WETA’s latest newsletter gives Hi5 some love in their latest edition check it out online.

Secondly we learn that Hi5 is listed on IMDB’s front page in their ‘Hit List’ section! Scroll down to the bottom to read ‘Weekly Video Updates On Filming of The Hobbit from HobbitIn5/YouTube’. Keep the love coming! And be sure to check out ‘Hobbit in 5’ every Friday for all the latest news! Youtube.com/hobbitin5

Bareandir writes: I just wanted to share when McDonalds-Sweden goes geek with this hilarious commercial.

WARNER BROS. CONSUMER PRODUCTS EXTENDS LICENSING AGREEMENT WITH GAMES WORKSHOP TO INCLUDE

“THE HOBBIT” AND “THE LORD OF THE RINGS”

BURBANK, Calif., Wednesday, February 9, 2011 – Warner Bros. Consumer Products (WBCP) announced today that it has extended its six-year licensing agreement with Games Workshop, enabling them exclusive, worldwide, all-language rights to produce tabletop games based on “The Hobbit” and “The Lord of the Rings” properties. More..

CHESTERTOWN, MD. – Corey Olsen had a lot to say about J.R.R. Tolkien. But it seemed a pity to consign his thoughts to a scholarly journal, to be read by a few hundred fellow academics who already knew more than enough about the author of “The Lord of the Rings.”

So in spring 2007, the Washington College professor took his scholarship public, with a podcast called “How to Read Tolkien and Why” and a Web site called The Tolkien Professor.

A million downloads later, Olsen is one of the most popular medievalists in America. His unusual path to success – a smartly branded Web site and a legion of iTunes listeners – marks an alternative to the publish-or-perish tradition of scholarship on the tenure track. More..