The Hobbit AUJ disc menu (non-US) The extended edition for The Hobbit: An Unexpected Journey is, by now, well on the way. In this opinion piece, Ringer TheHutt offers his thoughts on how why the designers and creators at Warner Bros. should be taking their cues from the acclaimed success of The Lord of the Rings EEs, and not from the styling applied to AUJ’s theatrical edition.

WITH the theatrical home video release of The Hobbit: An Unexpected Journey the audiences witnessed something unique. Whereas usually a title gets released with a similar cover design throughout the world, the amount of different cover artworks, package types and release dates for TH:AUJ was overwhelming and distracting. The release date was somewhere between March (USA) and May (Australia, NZ) — more than a month’s span! Also, almost each country had its own cover artwork as well as additional editions (four steelbook editions in France alone!). Continue reading “The AUJ SEE: Stop version madness and menu cheapness!”

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