Amazon officially announces new director for its Lord of the Rings TV series and the cast immediately celebrated online.

Director Charlotte Brändström, drink in hand, is seen with New Zealand scenery behind her and a camera operator on her left - on set for Amazon's Lord of the Rings tv show.
Director Charlotte Brändström on set for Lord of the Rings in New Zealand

Accomplished director Charlotte Brändström, who worked with Amazon’s Man in the High Castle as well as Netflix’s Jupiter Ascending and The Witcher, is the latest addition to the large cast and crew of this huge Second Age show. Actor Nazanin Boniadi, who has a lead role in LOTR, posted, “I can’t think of anyone better to break ground as the first woman director to ever helm Tolkien.”

Quite simply, she. is. AMAZING! Nothing short of a creative genius.

LOTR actor Sophia Nomvete on director Charlotte Brändström

Maze Runner actor Dylan Smith, who is rumored to play a major dwarf character, adds on social “A truly talented director!” While major star-in-the-wings Ismael Cruz Cordova says Brändström is a “A Powerhouse.”

Amazon’s Lord of the Rings TV show is currently shooting in New Zealand, with over 200 cast and crew members allowed into the country during quarantine. Brändström is a TV veteran based in LA, and hails from Sweden & France.

Head of Amazon Studios says the high budgets are for assets to be leveraged over many seasons.

Hollywood Reporter published a roundtable discussion with several studio heads, including Amazon’s Jennifer Salke; and of course the conversation turned to LORD OF THE RINGS, which is the biggest budgeted TV series in history. “This is a full season of a huge world-building show. The number is a sexy headline or a crazy headline that’s fun to click on, but that is really building the infrastructure of what will sustain the whole series.”

A day later, Amazon announced that director Wayne Yip is the newest Executive Producer of LOTR, making a baker’s dozen of 13 E.P.’s in charge; and confirmed the recent rumor of the first woman to direct for Middle-earth with Charlotte Brändström joining the production, who seems fully on board:

“I’m very excited to be guided through Middle-earth by JD’s and Patrick’s vision.”

Charlotte Brändström, LOTR Season 1 Director

Global, Global, Global

It’s no secret Amazon wants LOTR to be a global show; and they shouldn’t have to worry, since JRR Tolkien’s LORD OF THE RINGS is the worldwide best selling fictional book of the 20th century, and is still considered one of the biggest selling fantasy books in every one of the 38 languages it’s published in. New Line and WB’s Middle-earth films set international sales records, and LOTR is still the most awarded film series in history across the globe.

Amazon’s Salke reinforced her global mandate multiple times, saying, “I’m so grateful to be in the position to drive this part of our business globally… A giant, global audience needs to show up to it as appointment television, and we are pretty confident that that will happen… It’s a global storytelling world, and these companies better get on board because it’s already late.”

LOTR has always been global in nature, but this being Amazon the real global reason is simple. “As for how many people need to watch Lord of the Rings? A lot. (laughs)” says Jennifer Salke. As head of Amazon Studios reporting to Jeff Bezos, there’s probably a constant conversation about metrics. But what makes a global show now may differ from what came before, with Salke adding, “The more diverse the cast, the better; the more diverse and authentic the storytelling, the better.”

For context on the 13 E.P.’s on Amazon’s show, New Line Cinema’s Lord of the Rings had only one active Executive Producer in Mark Ordesky, with the other 4 E.P. credits going to studio heads. This could be seen as a singular visionary in charge, just as there was a singular visionary director for all the films; and just as J.R.R. Tolkien was the singular visionary who never collaborated in crafting Middle-earth.

Deadline reports The Witcher alumn is responsible for two episodes of the billion dollar series.

Director Charlotte Brändström, at work on a set.

Amazon continues to pull from its bench of creatives as director Charlotte Brändström joins the LORD OF THE RINGS TV series. The accomplished director previously worked on Amazon’s Man in the High Castle, and more recently worked on Netflix’s two fantasy series The Witcher and Jupiter’s Legacy. Interestingly, most of her TV work is limited to two episodes per show, and the current rumors from @FansFellowship (who first reported her hiring) indicate she is working on the last two episodes of the first season of LOTR.

Brändström is the first female Middle-earth director to hold the full title, following in the legacy of Fran Walsh and Philippa Boyens, who helped Peter Jackson direct some key scenes in his LOTR series (uncredited). She is based in Los Angeles as a graduate of the AFI film program, and speaks 4 languages: French, Swedish, English and Spanish, the latter to be very helpful as a collaborator with Spanish director JA Bayona, who is setting the tone for the entire series. She is currently in New Zealand directing the key episodes to close out the first season. Amazon has already committed to 5 seasons minimum, with S2 and S3 already in pre-production.