From: Mike

A friend of mine went to see ‘Moulin Rouge’ at a cinema here in Cape Town, South Africa last Saturday. We already new that the new (and old) Teaser Posters were up at all the cinemas here and that the films are definitely being released here on December 19th as well, but we didn’t really know when the other forms of marketing were going to begin (besides articles in newspapers, which I’ll get to later). Well, my friend (who we’ll call ‘Nicky’) went to buy her ticket for the film and lo and behold, what should be on the back of the ticket? None other than an advert for ‘The Lord of the Rings: The Fellowship of the Ring’! I’m not sure as to whether every ticket has this advert on it, or if every ticket has a different advert for a different film on it, but my friend thinks all the tickets had the same advert (for ‘The Lord of the Rings’) on them.

Great marketing me thinks, also (and I meant to e-mail this to you guys a while ago), there was an article in a newspaper here which basically said that Nu Metro (one of two leading cinema chains in South Africa) was counting on three films to “bring back the crowds into the cinema this year”, these films are: ‘Harry Potter and the Philosopher’s Stone’, ‘Mr. Bones’ (a South African comedy with a major South African comediain starring in it – I don’t think he’s that funny) and lastly, ‘The Lord of the Rings: The Fellowship of the Ring’. Well there you have it, I’m thinking South Africa will be going ‘Lord of the Rings’ crazy very soon.

No, it isn’t some new change to Tolkien’s work that we will see on film, casinocom.com has some custom art you can print out and glue onto your favorite chips the next time you play poker! [More]

Two years ago, casting rumours were rife as the production of the Lord of the Rings trilogy was in the head of Peter Jackson, and media awareness was almost nil. Week after week, a new name would be thrown into the hat for a new character…from the unknowns, to the Hollywood stars, to the extreme, to the awful. Two years later, and with an established cast of unknowns, respected actors and Hollywood stars, the casting for the Lord of the Rings Trilogy seems to have been perfect. [More]

Remember that Empire Online poll that I plugged last week between Lord of the Rings and Harry Potter? Well the final votes are in, and after an insane amount of people voting (last time I checked ther as 91,000 votes) the winner is…Lord of the Rings beating Harry Potter 54% to 46%. Hopefully the Empire Magazine folk give some recgonition to this in their next issue! [More]

This card inspires one of Gimli’s finest quotes, “Sleep! I feel the need of it. Yet my axe is restless in my hand. Give me a row of orc-necks and room to swing and all weariness will fall from me!”

Starter Decks

We provide two different kinds of starter products to begin your Lord of the Rings TCG adventures: starter decks and deluxe starter sets. There’s been a lot of discussion and questions about these products, so this article attempts to set everybody straight on all the details. You’ll also find below complete cardlists for all three kinds of starter products.[More]

On the official Fellowship of the Ring Soundtrack site, links to both the official movie site and Enya’s official site, Enyamusic.com which similarly has added links on its front page to the official FOTR Soundtrack site, and the official movie site…phew.