From: Mike

A friend of mine went to see ‘Moulin Rouge’ at a cinema here in Cape Town, South Africa last Saturday. We already new that the new (and old) Teaser Posters were up at all the cinemas here and that the films are definitely being released here on December 19th as well, but we didn’t really know when the other forms of marketing were going to begin (besides articles in newspapers, which I’ll get to later). Well, my friend (who we’ll call ‘Nicky’) went to buy her ticket for the film and lo and behold, what should be on the back of the ticket? None other than an advert for ‘The Lord of the Rings: The Fellowship of the Ring’! I’m not sure as to whether every ticket has this advert on it, or if every ticket has a different advert for a different film on it, but my friend thinks all the tickets had the same advert (for ‘The Lord of the Rings’) on them.

Great marketing me thinks, also (and I meant to e-mail this to you guys a while ago), there was an article in a newspaper here which basically said that Nu Metro (one of two leading cinema chains in South Africa) was counting on three films to “bring back the crowds into the cinema this year”, these films are: ‘Harry Potter and the Philosopher’s Stone’, ‘Mr. Bones’ (a South African comedy with a major South African comediain starring in it – I don’t think he’s that funny) and lastly, ‘The Lord of the Rings: The Fellowship of the Ring’. Well there you have it, I’m thinking South Africa will be going ‘Lord of the Rings’ crazy very soon.