There is a lot of anticipation for the J.R.R. Tolkien “Lord Of The Rings” stories coming to the big screen. A brand new trailer for first movie in the trilogy, “The Fellowship Of The Ring,” is now available for you to check out!
Lord Of The Rings – The Fellowship Of The Ring stars Elijah Wood, Sir Ian McKellen, Cate Blanchett, Sean Astin, Sean Bean, Billy Boyd, Orlando Bloom, Kevin Conway(WRONG! -xo), Hugo Weaving, Brad Dourif, Marton Csokas, Bernard Hill, Ian Holm, Christopher Lee, Dominic Monaghan, Viggo Mortensen, John Rhys-Davies, John Noble, Andy Serkis, Liv Tyler, and Karl Urban.
What’s It About?
The book of the 20th Century is about to become the motion picture event of the 21st Century. J. R. R. Tolkien’s groundbreaking epic of good versus evil, extraordinary heroes, wondrous creatures and dark armies of terror will be presented in a trilogy of feature films.
The Fellowship of the Ring – December 19, 2001 The Two Towers – Holiday 2002 The Return of the King – Holiday 2003
New Line Cinema’s production of The Lord of the Rings marks the first time an entire feature film trilogy is being filmed concurrently with the same director and cast, making it one of the longest, most massive and most unique productions in Hollywood history.
The Fellowship Of The Ring opens December 19, 2001.
Lord Of The Rings Movie Trailer:
Real Video – Streaming Video Click to watch, or right click and choose “Save Target As” to download the trailer. You need the free RealPlayer to view these movies – Download it.
Well it seems that Tolkien-mania is starting to spread more and more in the wake of the new movies. While watching Jeopardy today, the $500 question in the category “Elves Sightings” was something along the lines of:
This author told of the struggle between the Dark Lord Morgoth, and the Eldarin of in the lands of Beleriand.
And Alex Trebek actually got the pronouciations of everything correct. I think the guy who got the question right is gonna win too. Just thought you guys might find this interesting. I know I thought it was cool.
Burger King(R) and New Line Cinema Sign Unprecedented Worldwide Deal To Support Theatrical Launch Of ‘The Lord of the Rings: The Fellowship of the Ring’ LOS ANGELES, May 31 /PRNewswire/ —
New Line Cinema has signed a groundbreaking agreement with fast-food giant Burger King Corporation to launch an unprecedented worldwide promotional program supporting the December 19, 2001 debut of the epic adventure trilogy “The Lord of the Rings.” The partnership was announced today by Rolf Mittweg, President and Chief Operating Officer of Worldwide Distribution and Marketing for New Line Cinema, and Richard Taylor, Vice President, USA Marketing for Burger King Corporation.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010328/LAW046LOGO-b http://www.newscom.com/cgi-bin/prnh/20010109/LATU059-a ) The deal represents the single largest promotional arrangement New Line has ever reached with a strategic partner, and one of the largest programs ever launched by Burger King Corporation. This program will span more than 10,000 restaurant locations worldwide and parallel all of the groundbreaking elements of the movie itself. The pact between the two companies will also be integrated with the potential to expand beyond the traditional theatrical window of the movie.
“Burger King® is a family-friendly brand with high recognition and significant reach around the world. They are the perfect promotional partner for us as we launch ‘The Lord of the Rings: The Fellowship of the Ring’ in December worldwide,” said Mittweg.
Following overwhelming worldwide media coverage of “The Lord of the Rings,” the demand for more content is staggering. To help satisfy that demand, Burger King Corporation has placed a link to the much anticipated new film trailer on its website, www.burgerking.com.
In conjunction with New Line’s plans to keep the movie under wraps, plans for the Burger King® promotion will also remain under wraps until later this year.
“Burger King Corporation and New Line Cinema have put together the total picture partnership, one that emerged through shared objectives, open dialogue, creativity and image immersion,” said Rose Polidoro, Executive Vice-President of Promotions for New Line Cinema, who brokered the Burger King deal along with Rob Remley, Vice President of International Promotions, and Dave Imhoff, Executive Vice President of Worldwide Licensing and Merchandising for New Line.
“The imagination and vision with which Burger King Corporation has embraced ‘The Lord of the Rings’ is mirrored in the picture and the promotional plans!” said Polidoro.
“The literary significance of this property coupled with its superior entertainment value and tremendous built-in fan base, make it a smart fit for our global brand. New Line is delivering an epic film that truly delivers what made ‘The Lord of the Rings’ the phenomenon it is today. Burger King Corporation’s approach to blockbuster promotions will make this partnership one of the most significant entertainment events of the holiday season,” said Richard Taylor.
Founded in 1967, New Line Cinema is the entertainment industry’s leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of AOL Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.
Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,300 restaurants in all 50 states and 58 countries and international territories around the world, with more than 92% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company’s founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. In fiscal year 2000, the BURGER KING® system had system-wide sales of $11.4 billion. Burger King Corporation is a part of Diageo (NYSE: DEO – news), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company’s website at www.burgerking.com.
I was walking down the hallway in my school the other day when something gave me whiplash. The Fellowship movie poster with Frodo holding the ring was on a bulletin board in the school. The library must have put it up. I go to a public high school in Montgomery County Maryland. It would be cool if this was happening all over the country. I know that about 1/2 of the student population that I have talked to actually knows about the movies in one way or another. It would be cool to get a census and see if this trend continues nation wide.
Ringer Spy Paul sends along something similar from Oz.
A school here in Brisbane Australia that my younger brother attends, St Jospehs College Gregory Terrace has a Harry Potter and Lord of the Rings section. With posters from both films and print-outs of pictures from fan sites such as TORN. they have multiple copies of the millennium edition for borrowing and copies of just about every Aussie mag with an article on the two films. Seems like the trend is world-wide!
With the release of the FOTR trailer this weekend, a lot of people have been introduced to their first look of the production. The National Post writer, Aida Edemariam, was one of them. In a recent article, Aida is a little worried about what we saw in front of Pearl Harbor this weekend. After reading the full article, I can understand why. Its a simple case of not enough information. [Read Article]
I hope I can put Aida’s, and your, doubts to rest. During my time at the Cannes Film Festival this year, I found out that the trailer release this weekend was produced to appeal to a young male audience. The 13-30ish year olds of the world, who love action, guts and special effects. This is how this stuff works. The movie studios release many trailers targeted to specific audiences to ensure (or try to ensure) that a lot of people will see their movie. A great example is how the Phantom Menace was marketed. First we see an amazing trailer online with lots of action and then we see TV ad spots that show the emotion of the story (Anakin and His Mom, etc). Keep this in mind when you view the current FOTR trailer. For the female audience, I also found out that there will be another trailer released near the end of the summer that showcases the drama and love story aspects of the films.
Aida was perplexed about the reaction to the footage screened at Cannes and why so many reporters simply loved it. Well, its because what we saw at Cannes was a lot more then just a plain action/special effects trailer. We saw footage that showcased the whole emotion, drama, and yes, action of the film. To be quite honest, the drama is what grabs you. The realism and humanity of the story is what makes you drool. Not the CG Cave Troll. (Detailed Report on Footage)
So, Aida, I understand where you are coming from, but unfortunately you don’t have all the information yet. So hold off on a real analysis quite yet. I would suggest , if you can, have someone show you the Cannes footage. Then you’ll be visiting TORn daily just to get the fix again…
