King of the “Ring”…
Beginning November 23rd, BURGER KING customers can be a part of the highly-anticipated New Line release, “The Lord of the Rings: The Fellowship of the Ring,” by collecting authentic, glass goblets featuring the movie’s leading characters: Frodo, Arwen, Gandalf and Strider. All four Middle Earth goblets are available while supplies last for $1.99 with the purchase of a WHOPPER sandwich Value Meal.
Magical and enchanting like the film, the 13-ounce goblets feature detailed etching and sculpting and “light up” in a glowing red color using a built-in function at the base, which is easily removable for dishwashing. Packaged in a collectable box, they’re perfect for holiday stocking stuffers.
“This promotion with New Line Cinema, producer and distributor of this year’s ground-breaking epic adventure release, represents our commitment to bringing the magic and adventure of quality entertainment to our customers inauthentic, creative ways,” said Chris Clouser, executive vice president and chief global marketing officer for Burger King Corporation. “In the case of’Lord of the Rings; The Fellowship of the Ring,’ we also understand the importance of staying true to the film and giving our customers high-quality premiums they would be proud to give as gifts.”
“New Line and Burger King have worked very closely on this innovative program for over a year and we are thrilled to see the culmination of our efforts and are sure that the fans will be excited as well,” said Rose Polidoro, executive vice-president of promotions for New Line Cinema.
In addition to the glass goblets, Gandalf the Wizard, Frodo the Hobbit and seventeen other authentic collectibles depicting the movie’s characters will make their debut inside Kids Meals and Big Kids Meals at 8,500 BURGER KING restaurants in the U.S.
These toys feature high-quality laser scanned images of the movie characters. Each premium also has at least one electronic function, featuring sound or light, and any combination of the toys can be used to build the “Ring of Power” with a removable, gold-plated “One Ring that Rules them All” as the centerpiece.
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From: tz
Just wanted to tell you guys I more or less woke up to this wonderful full-page ad today (in “Metro Gothenburg”). Now I finally know what day I have to skip work ;D Anyway, since I guess you can’t read Swedish, the ad says “World premiere 19 December 00:01 – Tickets available from monday 19 november 08:00 (Internet booking from 13:00)”.
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DN sends along these scans from White Dwarf Magazine. Take a look at all the Games Workshop coolness!
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Orange and RIOT-E to launch exclusive “The Lord of the Rings” Products and Services
Innovation to span multi media platform available to over 30 million customers
London, 13 November 2001: Orange, Europe’s second largest mobile operator has joined forces with Riot Entertainment (RIOT-E), the global leader in wireless entertainment to launch a series of The Lord of the Rings services across Europe. The products, which are exclusive to Orange, will be launched across six Orange territories – France, the UK, Switzerland, Belgium, Denmark and the Netherlands – as New Line Cinema’s trilogy of movies based on the classic Tolkien novel are released.
The new range of products provided by RIOT–E will include three new wirefree™ games, innovative messaging services, ring tones and logos. Included within this diverse portfolio are several innovations, such as a unique multi-player WAP game, personalised services that allow the download of logos, picture messaging, and services that allow names and logos to be translated into the middle earth alphabets of Elven script or Runes.
RIOT-E will also include an “infotainment” element to Orange’s The Lord of the Rings mobile services. Combining information and entertainment, it will consist of an SMS single player quiz on a weekly theme with prizes, a weekly poll for customers on the issues of the week, and a daily detail revealing exclusive and previously unheard information on The Lord of the Rings movie trilogy.
Tim Robertson, Vice President Life Services & Strategy at Orange comments: “This service is a real innovation for the communications industry, combining the best elements in mobile entertainment for over 30 million Orange customers throughout Europe. Orange, in conjunction with our partners, is continuing to set the standard in wirefree™ gaming and consistently demonstrates innovation in the other services across our multi media platform of voice, WAP, SMS, and the web.”
Jan Wellmann, CEO of RIOT-E comments: “Mobile entertainment is all about interactivity. The Lord of the Rings tie-in is a perfect way for Orange customers to get the most out of it. The Lord of the Rings is already hyped as ‘must-see’ film over the Christmas period. Mobile entertainment is the tool that will really make the Middle-earth adventure a total consumer experience.”
About Riot Entertainment Ltd (www.riot-e.com)
Founded in February 2000, Riot Entertainment immediately established itself as the most innovative publisher, creator and distributor of entertainment in the wireless sector. RIOT-E provides wireless entertainment, communication and commerce to mobile users worldwide. Games created by RIOT-E are promoted and co-branded in parallel with highly visible international media releases such as movies, TV shows and sports events. RIOT-E has successfully launched its Bridget Jones’s Diary and X-Men mobile services with operators in Europe and Asia and has secured exclusive rights to mobile content based on Guinness World Records and New Line Cinema’s The Lord of The Rings film trilogy. Headquartered in Helsinki, Finland, RIOT-E employs 70 people worldwide.
Information about Orange can be found on the Orange website at www.orange.co.uk and media information can be found at www.media.orange.net
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There are six new elven culture cards added to Decipher’s massive archive of LOTR TCG cards. [More]
Does your Lord of the Rings™ TCG deck have what it takes?
Is there no one in your area who can compete with your skill at deck building? Do you have a deck so strong that it is impossible to beat? Now is your chance to prove it! [More]
The interactive tournament map continues to be updated all through today, so if you’re looking for a tournament to join, check it out, and let us know how it goes. [More]
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My Precious sends along this Topps card featuring Frodo.
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