King of the “Ring”…
Beginning November 23rd, BURGER KING customers can be a part of the highly-anticipated New Line release, “The Lord of the Rings: The Fellowship of the Ring,” by collecting authentic, glass goblets featuring the movie’s leading characters: Frodo, Arwen, Gandalf and Strider. All four Middle Earth goblets are available while supplies last for $1.99 with the purchase of a WHOPPER sandwich Value Meal.
Magical and enchanting like the film, the 13-ounce goblets feature detailed etching and sculpting and “light up” in a glowing red color using a built-in function at the base, which is easily removable for dishwashing. Packaged in a collectable box, they’re perfect for holiday stocking stuffers.
“This promotion with New Line Cinema, producer and distributor of this year’s ground-breaking epic adventure release, represents our commitment to bringing the magic and adventure of quality entertainment to our customers inauthentic, creative ways,” said Chris Clouser, executive vice president and chief global marketing officer for Burger King Corporation. “In the case of’Lord of the Rings; The Fellowship of the Ring,’ we also understand the importance of staying true to the film and giving our customers high-quality premiums they would be proud to give as gifts.”
“New Line and Burger King have worked very closely on this innovative program for over a year and we are thrilled to see the culmination of our efforts and are sure that the fans will be excited as well,” said Rose Polidoro, executive vice-president of promotions for New Line Cinema.
In addition to the glass goblets, Gandalf the Wizard, Frodo the Hobbit and seventeen other authentic collectibles depicting the movie’s characters will make their debut inside Kids Meals and Big Kids Meals at 8,500 BURGER KING restaurants in the U.S.
These toys feature high-quality laser scanned images of the movie characters. Each premium also has at least one electronic function, featuring sound or light, and any combination of the toys can be used to build the “Ring of Power” with a removable, gold-plated “One Ring that Rules them All” as the centerpiece.