From Northhumberland Gazette: Reader Phil Murray spotted something that looked very familiar when he pulled out the A3  The Hobbit: An Unexpected Journey poster that came with the Total Film magazine, the fields of the shire in the background of the poster reminded him of Edlingham Castle with the old Alnwick to Wooler railway viaduct and the Simonside Hills which can be seen in the atmospheric artwork as the ruined keep.

“The level of detail in such a large version of the picture piqued my curiosity and I dived onto my computer to hunt for a picture I’d taken of the castle a couple of summers ago to see if my hunch was correct. I was stunned when it matched up perfectly – even the field boundaries immediately around the castle were the same in the poster as in real life” 

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Looks as though New Zealand wins the “firsties” game when it comes to the general release of The Hobbit, An Unexpected Journey.

Ringer Lissuin stumbled on the news when The Roxy Cinema in Miramar sent out their on-line newsletter announcing Dec 13 as the release date. An email follow-up got this answer: “…according to the release schedule given to all cinemas it is the 13th December for NZ.”

Roadshow Entertainment, the distributor for Warners in NZ, and Lianda Boorett, publicist for The Hobbit, have subsequently confirmed this is true.

Tom Scott from dominion-post: A Hobbit movie set discreetly hidden in the Maupuia bush will remain for up to 16 extra months and walkers may be able to get close enough to check it out. The site which was used to film scenes of the town of Dalewas due to come down on August 31 but the Wellington City Council recently approved another resource consent. This consent means the set will remain until December 31, 2013.

This means it will be used for the making of Desolation of Smaug which — if the title is a reliable clue — will deal with the dragon Smaug. The site is privately owned, but walking tracks in the area are open at the owner’s discretion and glimpses of the site ”may be possible” from sites in Evans Bay and Roseneath.  Potential spoiler warning

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Guardian columnist James Russell writes in a sure-to-be-controversial piece that he doesn’t think the move to make the Hobbit into a trilogy is all about money. Rather, he wonders, is Peter Jackson “pushing his new Tolkien project to ridiculous extremes because he has nothing else to offer?”

He writes: “I think something much more dispiriting has motivated the decision: creative stagnation.”

“Who knows, the movie(s) might be good, and I might have to eat my words. While it may be maddening for those who see cold, hard profit as the prime motivation behind The Hobbit, it looks sad rather than venal to me. Jackson used to be a genuinely capable and interesting figure, with a particular talent for pioneering technical accomplishments (his decision to film in 48fps is the most compelling thing about The Hobbit). It sounds crazy to say, in light of the visionary epic fantasies he has created, but surely he could choose more creatively ambitious projects than this.”

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Warner Bros is sponsoring a new contest that gives artists the chance to re-imagine the world of The Hobbit. They call it the Treasures of Middle-earth Design Contest.

Enter your own original fan artwork for a chance to win some great Middle-earth prizes. Or if you’re not artistically inclined (I know I don’t have an artistic bone in my body!), you can rate your favorite fan-created imagery inspired by Bilbo Baggins’ adventure.

The four grand-prize entries will be chosen by John Howe, Alan Lee, and Richard Taylor. Entries close October 15, 2012.

NB: Entry is open only to legal residents of the USA and Canada (excluding Quebec). You can read all the T&Cs, including those pertaining to the assignment of intellectual property, here.

Hollywood Reporter and various other outlets are reporting that July 18, 2014 will be the release date for the third Hobbit film.

In addition, they report that Warner Bros has announced that the third film will be renamed The Hobbit: There And Back Again.

The second film, to be released on December 13, 2013 will be called The Hobbit: The Desolation of Smaug.

Veronika Kwan Vandenberg, president of International Distribution said in the press release: “The Hobbit: There and Back Again will be an action spectacle and an emotional conclusion for this already much-anticipated trilogy. Opening in the summer will maximize playability for what promises to be an event film for fans the world over.”

EDIT: I think that the second title Desolation of Smaug means that it will conclude with the demise of Smaug at the hands of Bard the Bowman. Highlight to see spoilery speculation.