Have you picked up your copy of The Hobbit Ultimate Edition from EMPIRE yet? You know, the issue that features multiple lenticular covers of Gandalf, Galadriel, Thorin, Bilbo and Gollum? It is on newsstands right now and will be a sure-fire collector items in years to come. On your way to the store, fire up your iOS device and snag the digital version as well – for FREE! To celebrate the release of EMPIRE magazine’s ultimate Hobbit issue on the U.S. iPad edition, they’re giving you the chance to download this incredible issue for FREE. Yup, you heard that correctly. 100% FREE. Act fast – offer is only available for 48 hours! [Download it!]

Peter Jackson: “Hobbits are always the greatest heroes ’cause they’re us. They’re the unlikely hero who is thrust into this incredible danger, and they have no choice but to find the goodness within themselves and the strength within themselves and try to survive and get through it, so they’re always the most interesting heroes. They’re not flawed; they’re just unlikely heroes.”

In the first part of this extended series, Parallel Universe visits, and reports on, the set of ‘The Hobbit’ in New Zealand. A couple of the more interesting snippets include Ian McKellen’s difficulties with “simul-cam” and the heightened level of realism and detail required to “fool” digital capture.

[Part 1] | [Part 2]

ComicBookMovie.com has seven new scans of behind-the-scenes stills taken from Brian Sibley’s tie-in book The Official Movie Guide. They feature Cate Blanchette as Galdriel taking a break from filming, Martin Freeman as Bilbo, Andy Serkis is his motion-capture gear, most of the Dwarves, some Goblin extras… and Kiran Shah! Some very nice candids. A few minor spoilers, if that worries you at all.

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In his latest post in his website, Ian McKellen writes about his anticipation of the Wellington, New York and London premieres of The Hobbit. He also talks about the heavy media commitments that come with the film:

I’ve been busy talking to journalists (about 70 so far) and reminiscing about the shoot. Their opening question is usually identical: “So, what was it like going back to New Zealand, a decade after LOTR. Did it feel the same?”

[More]

It’s rare to see movie tix on sale more than a week ahead in Australia. But distributor Roadshow Films is jumping on the bandwagon by releasing tickets ultra-early for eager punters.

The Brisbane Times reported today that Roadshow would be hocking advance tickets to punters from 12.01am on November 7 — some seven weeks before the film debuts nationally. But I just visited the Hoyts Australia website, and tickets are already available (seemingly) for the 3D sessions of The Hobbit in selected cinemas. So if you’re keen to buy early, here’s your chance I guess!

In Australia, The Hobbit: An Unexpected Journey won’t hit cinemas until the Boxing Day holiday on December 26. Boxing Day is traditionally a bumper day for cinemas in Australia, and it’s when distributors often debut their big summer hits.

[Brisbane Times] | [Hoyts Cinemas]

It’s TV spot #3 for The Hobbit: An Unexpected Journey. Catch a glimpse of Radagast and his bunnysled, Gollum dropping in on Bilbo, plus Thorin and company arriving at Rivendell! Usual warning for spoilers!