Chinese The Lord of the Rings Trilogy fans were highly anticipating this past weekend as Peter Jackson’s ‘The Fellowship of the Ring‘ was due to re-release nationwide – in glorious remastered 4k.
Unfortunately, due to the last second approval by government officials, many Chinese venues did not get the print in time and screenings had to be canceled. Here’s the wrap up from The Hollywood Reporter:
It was another bizarro weekend at the Chinese box office.
The long-anticipated return of Peter Jackson’s The Fellowship of the Ring finally arrived Friday in vividly remastered 4K. But official permission for the rerelease from China’s regulators came so late — just one full day in advance — that marketing for the movie was mostly nonexistent and scores of digital prints failed to reach cinemas on time, forcing a wave of cancelations and refunds to angry customers throughout Friday and into Saturday.
The article continues…
The Fellowship of the Ring, meanwhile, limped into fifth place with just $4.1 million. The opening results for the fantasy classic are a keen disappointment compared to the recent performance of James Cameron’s Avatar, which opened to $23.7 million when it was rereleased in China in March. The perennial appeal of the Lord of the Rings franchise could help Fellowship mount a healthy hold though, much as Avatar did (Cameron’s film has climbed to $60.2 million in second-run sales). Warner Bros. also will get a do-over later this month — assuming all goes to plan (always a big “if” in China) — when Jackson’s The Two Towers re-releases on April 23. Regulators have indicated that the franchise closer The Return of the King will also get a second run in China, but the film — worryingly — still hasn’t been given an official release date.
Hollywood Reporter, April 18th 2021 ‘China Box Office: ‘Lord of the Rings” Derailed by Logistical Issues
