A very unique art installation is about to open in LA, brought to you by Whybin/TBWA, Tourism New Zealand and 3 Foot 7 Ltd. The concept is that of a Pop-up book that shows four different New Zealand filming locations, along with the four corresponding actual film sets from the upcoming film ‘The Hobbit: Desolation of Smaug”. This event is mostly by invitation only, with a big Press Opening on Saturday, November 30 and running for 5 days. Luckily, on Wednesday, December 4 there will be a Public Day for fans to see. The point of the whole art installation is to show off the beauty of New Zealand, the fun to be found in New Zealand, and on occasion, the Middle-earthness of New Zealand. To see more details regarding this event, you can read more about it at: Yahoo NZ
So far, the only way to get into that public day appears to be by heading over to the TCL Chinese theater box office and uttering the ‘secret password’. This will get you an entry to win a pass to the event. Make sure to head over this weekend because they will do the drawing on Monday and contact winners then. See the image below for details.