LAS VEGAS – One year ago the first significant screening of footage from “The Hobbit,” made its debut in Las Vegas and at 48 fps. Warner Bros. hoped to wow media and convince cinema owners to upgrade technology. There was a significant mixed reaction from the media and screeners but $1 billion later, nobody seems at all worried and word out of Vegas is, those in the cinema business can’t wait to get another Jackson movie.
But, Warner Bros. has a lineup of loaded films for 2013 and “The Hobbit: Desolation of Smaug” is only a part. Three big time directors were also on hand to introduce their films. Guillermo del Toro, co-writer on “The Hobbit” films was there to introduce “Pacific Rim,” the film he eventually made after historical and monumental delays on the Middle-earth production forced him to leave the project. Zach Snyder was at CinemaCon as director of “Man of Steel,” and Todd Philips for “Hangover 3.” Stockholders must be ecstatic. Snyder is hoping to do with WB’s Superman franchise what Christopher Nolan has done for the company with its Batman flagship. Nolan is a producer on the project.
Variety said the following about “The Hobbit.”
““The Hobbit” director Peter Jackson also appeared in a video with a few brief clips from the “Desolation of Smaug” with Evangeline Lilly and Orlando Bloom appearing.
Jackson’s matter-of-fact presentation was in sharp contrast with last year’s CinemaCon event when WB’s presentation — including 10 minutes of “The Hobbit: An Unexpected Journey” — generated a mixed reaction over the pic’s 48 frames-per-second format.”
You can read Deadline’s whole story here.
Variety’s full story is here.