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Archive for October, 2012

Gollum swoops into Wellington Airport

Gollum is reaching for some nice NZ rainbow trout

Gollum is reaching for some nice NZ rainbow trout

A tired but jubilant Weta crew unveiled their new Gollum statue at a press function at Wellington Airport this morning. Working almost around the clock for three days, Gollum was hoisted up overnight to hover over diners at the airport’s main lounge. The 13m sculpture was designed and produced by Richard Taylor and Weta Workshop supervisors

Rob Gillies and Sarah Morris. Richard made a short speech to thank the team that made the incredibly realistic sculpture – a testament not only to their talent and hard work, but also to the technology and skills Weta has developed. He also thanked the “excellent” team at Wellington Airport, who have been a pleasure to work with in creating something that would bring delight to Wellington’s visitors. Airport CEO Steve Sanderson said the airport was proud to work with Weta and have such a magnificent sculpture on display. “Everyone will be amazed when they enter the terminal.”


Posted in Crew News, Director news, Events, Headlines, Hobbit Movie, LotR Movies, Peter Jackson, Production, Richard Taylor, The Hobbit

Calling all Line Party Leaders!

We teased it last week, and now its time for action! The Hobbit: An Unexpected Journey tickets go on sale Nov 7th, 2012 and that means millions of fans from around the globe will be securing tickets to the movie event of the year. It also means you – yes, you! – have an amazing opportunity to lead the charge in your local community by becoming an official Line Party Leader! As a Line Party Leader you will work with your local theater to arrange for special festivities surrounding the first screening of The Hobbit. We at will do our best to help you manage your party with our online tools, exclusive promotions, exclusive swag, and of course tips and tricks from our team of Line Party veterans.

How do you get started? First you will need to make sure you are signed up for a Fellowship account (upper right corner of the page). When you’ve completed your registration process, visit our Line Party landing page and click the ‘start a line party’ button. The most important information at this point is getting the correct address for the theater. Everything else can be adjusted at a later time. Further details from our staff will be happening in the coming weeks! [Line Party Landing Page]

Posted in Events, Fans, Film Screenings, Headlines, Hobbit Movie, Line Party, The Hobbit

Sneaky peeks of movie content revealed – behind the scenes from Denny’s Hobbit menu launch

So we’ve told you all about Denny’s new Hobbit menu, and what you can expect in restaurants from November 6th.  And all very delicious it is, too.  But here’s the stuff that’s really exciting for fans….

On Hobbit placemats in Denny’s there will be four QR codes which can be scanned for exclusive content.  These include some ‘behind-the-scenes/making of’ footage from the fun Denny’s ‘fandom’ commercial (which you can see here); various social-mobile games; and a link to Denny’s ‘Hobbit Hub’, where you can play games, send virtual postcards from Middle-earth, take quizzes, ‘Hobbitise’ yourself and other fun activities.  Much of this content has been developed with or by Warner Bros., and is shared through Denny’s partnership with them.  (Also it’s worth noting – in the ‘Inspiration’ commercial (linked above) – the music used is not Howard Shore’s, but it WAS provided for the commercial by WB.  The first part is rather ‘Potter-esque’ in its tinkly, sparkling sounds, while the second part sounds like the music used in the second Hobbit trailer.)

Most excitingly of all, one of the QR scans takes you to EXCLUSIVE behind-the-scenes footage from the set of The Hobbit movies.  This has been put together by WB specially for Denny’s, and we were lucky enough to see it (twice!) at Denny’s HQ last Tuesday.  MINOR SPOILERS coming up – read no further if you want to stay spoiler free!


Posted in Hobbit Movie, Hobbit Movie Rumors, Miscellaneous, The Hobbit

Exclusive: The Hobbit Theater Standee Revealed!

The Hobbit Standee for Theaters
Thanks to the standee maker, we’ve just received an exclusive image of the official standee that may appear at your local theater for ‘The Hobbit: An Unexpected Journey.’ The standee features a life-size Gandalf outside of Bag End and ample room for you and your friends to appear on the doorstep. Should make for a lot of great photos! Speaking of theaters, our Line Party system is currently in beta launch, but if you want to secure your local line party, click here to find out more!

Posted in Director news, Hobbit Movie, Merchandise, Other Merchandise, Peter Jackson, The Hobbit

Denny’s, Middle-earth’s Diner – ‘Hoom, don’t be hasty….’

As we revealed yesterday, the diner chain Denny’s has secured a big Hobbit tie-in and is releasing a new, Hobbit menu plus collectible trading cards on November 6th.  Staffer greendragon had the pleasure of visiting Denny’s HQ to find out what this is all about, and she was surprised by what she discovered.  Here’s what she had to say:

OK, full disclosure here folks.  I have never been to a Denny’s.  I didn’t know what their food is like but I had my assumptions – fast food, all frozen, pre-cooked, processed rubbish, I thought…  And then I heard they were going to have a Hobbit movie tie-in campaign.  Hooommm.  Sounds like orc mischief to me; slap a few gimmicky names on a few already-designed dishes and make a fast buck.  Right?  Turns out, I was wrong; read on to find out what I discovered yesterday….


Posted in Collectibles, Hobbit Movie, Merchandise, The Hobbit

Empire reveals new, 5-cover Hobbit edition; running time confirmed

Empire magazine has revealed their special Hobbit edition which features five different covers in glorious lenticular 3-D. Readers have a choice between the Bilbo cover, pictured, Gandalf, Gollum, Galadriel or Thorin (or all five – why not). In this edition, Peter Jackson confirms that the final running time (without credits), is 2 hours 40 minutess:

“It’s looking like it’s going to be about ten minutes shorter than Fellowship was,” explains Jackson. “So it’s going to be officially our shortest Middle-earth yet. I mean, Fellowship was just under three hours and this is about 2 hours 40 minutes at the moment.” The “at the moment” refers to the fact that the credits hadn’t yet been added and not all effects shots finalised when we spoke to Jackson, but it’s going to be close.

Look for the new Empire Hobbit edition to hit stores and newsstands today, October 24. Read More…

Posted in Director news, Hobbit Movie, Merchandise, Other Merchandise, Peter Jackson, The Hobbit

The Hobbit: An Unexpected Journey to Feature Dolby Atmos Mix

SAN FRANCISCO–(BUSINESS WIRE)– Dolby Laboratories, Inc. (NYSE: DLB) and Park Road Post Production today announced that director Peter Jackson’s The Hobbit: An Unexpected Journey, a production ofNew Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), will be mixed in Dolby® Atmos™ to deliver a more natural, realistic soundtrack that moves sound around and above audiences, helping to transport them into the world of Middle-earth.

“I strive to make movies that allow the audience to participate in the events onscreen, rather than just watch them unfold. Wonderful technology is now available to support this goal: high frame rates, 3D, and now the stunning Dolby Atmos system,” said Peter Jackson, co-writer, director, and producer of The Hobbit trilogy. “Dolby has always been at the cutting edge of providing cinema audiences with the ultimate sound experience, and they have now surpassed themselves. Dolby Atmos provides the completely immersive sound experience that filmmakers like myself have long dreamed about.”


Posted in Director news, Hobbit Movie, Peter Jackson, The Hobbit

TORn TUESDAY *Live* Webcast at 5pm PDT Explores Crazy Hobbit Marketing!

Join us in a scant 20 minutes for our *live* weekly webcast TORn TUESDAY! With special guest commentator Bobby Rice (who played Boromir in “The Todd of the Rings” parody) joining regular host Clifford “Quickbeam” Broadway, we will explore the NEW AD CAMPAIGN appearing on T.V. sets and bus shelters nationwide (including the wacky Denny’s tie-in) and what about the rumors of Stephen Colbert appearing in THE HOBBIT? Join us at 5pm Pacific Daylight Time and be part of the chat at our *LIVE Event Page* right here, which includes Barliman’s Chat!  or even at our Stickam page here —  Magic and mischief awaits!

Posted in Barlimans, Fans, Hobbit Movie, Hobbit Movie Rumors, Merchandise, Miscellaneous, The Hobbit, Announcements, TORn TUESDAYS Live!, Trailer

The Hobbit TV spot now available for viewing

Warner Bros. just uploaded this lovely little 30 second TV spot for The Hobbit, and it starts just as it should. Click the story title to get to the video.

Posted in Fans, Headlines, Hobbit Movie, Studios, The Hobbit, Warner Bros.

An Appeal for Help Locating Some Cor Blok Paintings

For me one of the high points in attending the “Return of the Ring” event in Loughborough, England in August was the chance to hear a lecture by Dutch painter Cor Blok. There were also several original Tolkien-based paintings by Blok in the exhibition hall, and it was a pleasure to see those “in person.”

In recent years, Blok has become better known to fans. HarperCollins took the unusual step of publishing two calendars in a row, 2011 and 2012, featuring his work. The release of A Tolkien Tapestry in 2011 gave us a nearly complete look at Blok’s paintings.

One intriguing aspect of Blok’s career is that he showed five of his paintings to Tolkien back in the early 1960s, and Tolkien admired them enough to buy two of them (as editor Pieter Collier explains in the foreword to A Tolkien Tapestry). These were “The Battle of the Hornburg” and a version of “The Dead Marshes.” In writing to Blok and requesting to buy the paintings, Tolkien remarked, “I think it is very kind of you to consider selling any of your pictures. If they were mine I should not be able to bear to part with them whether in need or not.” (This 1962 letter is reproduced on p. 6 of the book.) Blok gave Tolkien a third painting, “Dunharrow,” as a present. These are all still in the Tolkien family or with the Estate.

Interestingly, Tolkien found the paintings appealing specifically as paintings. He wrote to his editor, Rayner Unwin, “I thought them most attractive … I should very much like to see some more, in the hope that some more will be as good as ‘The Battle of the Hornburg.’ The other four I thought were attractive as pictures, but bad as illustrations.” (Quoted p. 6 of A Tolkien Tapestry.) (more…)

Posted in Uncategorized

Breaking news: Denny’s, America’s Diner, becomes Middle-earth’s Diner

The riddle has been solved.  Those mysterious ‘Bilbo-ards’ (thanks to facebooker Jesse for that joke!) with their secret, runic message have been explained.

A week or so ago, giant advertisements appeared in Los Angeles, showing images of breakfast foods but with no writing except for lines of runes.  Those who could decipher the runes affirmed the message suggested by the accompanying photographs: the runes read, ‘The breakfast riches of Middle-earth await.’  What did it mean?

Now, can reveal the answer to the riddle.  Middle-earth is coming to Denny’s!  We are delighted today to be attending an event at their headquarters in Spartanburg, SC, where Denny’s are unveiling their new The Hobbit: An Unexpected Journey inspired menu items and memorabilia – which will be available at ‘America’s Diner’ from 6th November.  Staffer greendragon is there in SC, getting a sneak preview of the new menu items!


Posted in Collectibles, Hobbit Movie, Merchandise, Miscellaneous, The Hobbit

Pre-Order ‘The Hobbit: An Unexpected Journey’ Soundtrack today!

Thanks to Ringer Alan for alerting us of’s pre-order for ‘The Hobbit: An Unexpected Journey’ soundtrack. Two versions will be offered – a standard release and a Special edition. Both will have two discs and release December 11th 2012.  No cover art has been revealed, but we assume that will be forthcoming. Jump over to Amazon to snag what is sure to be Howard Shore’s latest triumph! [Special Edition] [Standard]

Posted in Hobbit Movie, Howard Shore, Music, The Hobbit