or why The Lord Of The Rings, the upcoming cinema
attraction is the perfect gentlemen`s triology.
From: The German GQ Magazine (thanks to Marcus H)
In every man you can find a hobbit. What is a hobbit? A human-like creature from the Lord of the Rings triology, who likes a good meal, beer and tobbaco, celebrates excessive parties, can handle tools and is ready for everything funny.
Hobbits also obtain the art of “disappearing fast without a sound”. A talent most men would love to use “post coitum”. So J.R.R Tolkien`s fantasy-cult-triology is not simply about the adventures of fellow hobbits Frodo, Sam, Merry and Pippin, it is the classical novel for men. (Especially most of the protagonists are from the so called “strong” gender.)
The setting: The Hobbits`safe party-zone is getting out of bounds, when the evil emperor is striving for the final victory. But our four heroes are in possession of the “ring of power”, to stop the scoundrels and save the world. Just like every man´s dream, not only George W. Bush´s.
Having that in mind, the four are starting for the ultimate adventure-trip. Beginning like any ordinary outdoor vacation, it soon turns into an endorphine sweating triathlon: running, climbing, horse riding.
To compensate all the efforts they are able to use all kinds of status symbols for the fantasy-lifestyle: highspeed-horses, jet-eagles, trendy wardrobe -ranging from camouflage combinations to cool knight-outfits, – energy saving power-food, communication-crystals with live video broadcasting and finally every man´s most beloved toys: weapons. One of the main characters uses a legendary sword with a broken blade, which will be renewed in progress of the story. Mister Freud, your mission. Take over, please.
The completion of their mission is the perfect career jump for the four hobbits: Sam, Merry and Pippin are climbing to top leading positions. Frodo is shipping westwards on his yacht to the land of the immortal. Can it be Hollywood?
But the Lord of the Rings is not only about superficial success. The psychological progress has also its importance. Even men need to go through that. That´s why our heroes all have their role-models, ready to push their process of maturing.
First there is Gandaf the Wizzard – modern: The Guru. He explores the saviour-potential of the hobbits and sends them on a journey to find themselves. But then most of the time he glistens through absence. They have got to get along on their own.
Another key figure is the human Aragorn, the classical protagonist in best Bogart-like tradition: rough on the outside, but a king within. He shows the hobbits what a real winner needs. On the other side there is Boromir, just striving for his own success, he is the booh-man. Our heroes have just to learn the opposit of what he embodies: Get lost of everything, and you will win everything. In other words: May the force be with you.
And women? They barely bring any inspiration. When men are out to save the world, there is no place for female beings. All but one princess, fighting in mens wear, are waiting for the successful heroes to come home: Sam and Pippin are both getting married; Aragorn is getting his princess. Only one female is steeling the show: Lady Galadriel of the Elves. She represents the greatest authority of all: Mom. In secret even the strongest man is hanging on her skirt.
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Storyopolis Offers First Look at Film and Q&A with Star Sean Astin Los Angeles, CA Fans of the long-awaited epic adventure, “The Lord of the Rings: The Fellowship of the Ring” will get an inside look at the film on Saturday, December 1st from 4-6 p.m. [More]
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STORYOPOLIS HOSTS EXCLUSIVE ‘THE LORD OF THE RINGS’ EVENT
Offers First Look at Film and Q&A with Star Sean Astin
Los Angeles, CA (November 15, 2001) – Fans of the long-awaited epic adventure, “The Lord of the Rings: The Fellowship of the Ring” will get an inside look at the film on Saturday, December 1st from 4-6 p.m.
Storyopolis and New Line Cinema will host a special celebration for the first installment of the classic J.R.R. Tolkien trilogy. The event is free with a suggested age for participants of 11-years-old and up.
Patrons at the event will be treated to a screening of the 15-minute “Making Of…” DVD. Following the screening, actor Sean Astin will answer questions about the film and sign mini-posters while they last. Astin portrays Samwise Gamgee in the movie. New Line also provided Storyopolis with props from the New Zealand set for display. And, there will be a raffle and give-aways for qualified participants.
The film opens on December 19th in 10,000 theatres worldwide. A groundbreaking epic of good versus evil, extraordinary heroes, wondrous creatures and dark armies of terror, it has been told to 100 million people around the globe, in 25 different languages. It has recently been named the #1 most popular book of the century but it has never been told in its entirety on the screen. Beginning this year, New Line will present a grand trilogy of live-action feature films —
The Fellowship of the Ring, The Two Towers and The Return of the King — that will take audiences inside Tolkien’s living, breathing mythology, the world that is Middle-earth.
The film features (in alphabetical order) Sean Astin, Sean Bean, Cate Blanchett, Orlando Bloom, Billy Boyd, Ian Holm, Christopher Lee, Ian McKellen, Dominic Monaghan, Viggo Mortensen, John Rhys-Davies, Andy Serkis, Liv Tyler, and Elijah Wood.
Storyopolis Art Gallery and Bookstore is located at 116 N. Robertson Blvd., Plaza A, Los Angeles, California 90048. Hours are from Monday-Saturday from 10:00 a.m. – 6:00 p.m.; Sundays from 11:00 a.m. – 4:00 p.m. RSVP to the event to (310) 358-2512.
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New Line Cinema breathed a sigh of relief Wednesday as the Internet went on overload with positive buzz for “The Lord of the Rings” after an exhibitor screening this week, which also got thumbs up from theater owners. [More]
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Buzz greets ‘Ring’ as New Line begins blitz
New Line Cinema breathed a sigh of relief Wednesday as the Internet went on overload with positive buzz for “The Lord of the Rings” after an exhibitor screening this week, which also got thumbs up from theater owners.
“We’ve had our fingers crossed for two years,” said New Line distribution prexy David Tuckerman. “(The exhibitors) are as happy with the film as we are.”
This is great news for a movie that, until now, has to be considered an underdog — despite the fact that it’s a $270 million, star-laden project based on an all-time bestseller with a rabid global following.
But that’s the perception of New Line’s “Rings” trilogy in the wake of extraordinary promotional hoopla and record-breaking B.O. for “Harry Potter and the Sorcerer’s Stone” from sister company Warner Bros.
The worldwide launch Dec. 19 of the trilogy’s first installment, “The Fellowship of the Ring,” will be an acid test of New Line’s ability to pull its weight within the AOL Time Warner empire — and to justify its continued existence as a quasi-independent unit.
However, the mega-project still faces numerous trials on its quest for mega-success.
New Line has skedded a day-and-date release (except Japan and Italy) overseas via a network of independent distribs, each with its own strengths and vulnerabilities. This is a formula that’s been used more with action films than “event” pictures, so it’s uncharted territory for all involved.
While it has sold more than 100 million copies, “Rings” has a demographic appeal that’s broader and older than that of “Harry,” meaning it will take a lot of education to make the setting and characters familiar to the core youth audience.
New Line has embarked on this project of unprecedented size and ambition at the exact moment that the company itself is at its most vulnerable. NL has released more than its share of flops in recent years, and AOL is not likely to be impressed by anything less than a blockbuster.
While both “Harry” and “Rings” are both massive projects sprung from the same corporate parent, there is a world of difference between them — for starters, they are from the respective directors of “Home Alone” and “Heavenly Creatures.”
“Harry” is the engine of a vast merchandising empire, intended to embody the vision of the book’s author J.K. Rowling as literally as possible.
“Rings,” by contrast, is pitched as the work of a visionary filmmaker, the end-product of more than six years of obsession by Peter Jackson.
On a business level, Warners’ decision to greenlight the first installment of the “Harry Potter” franchise was made after the AOL-TW merger in January 2000, but the conglom inherited New Line’s greenlight of “Rings.”
And while “Harry” is AOL-TW’s baby worldwide, New Line president and chief operating officer of worldwide distribution and marketing Rolf Mittweg paid for 65% of “Rings” through foreign pre-sales. That means the parent has much less risk, but also less upside.
Still, AOL-TW is putting its synergistic muscle to use: The trailer for “Fellowship” ran at the end of series “Angel” on the WB, AOL is sporting the brand on everything from chat rooms to sweepstakes, and Warner Bros. Records will release the soundtrack.
It won’t fail for any lack of passion or money from New Line and its foreign partners. While New Line would not confirm the P&A spend on “Fellowship,” New Line domestic marketing prexy Russell Schwartz said it was on the scale of other major holiday films such as “Harry Potter” and “Ocean’s Eleven.”
Tie-ins abound
In addition to aiding the bottom line, New Line sees tie-ins as a good way to introduce the characters to an audience beyond the “true believers,” as hardcore Tolkien fanatics are known.
“Rings” is attached to more than 40 licensed products, including videogames, toys, collectibles, trading cards, even swords. The partnerships extend to tie-ins with Burger King, JVC, Barnes & Noble and General Mills.
“You have to practice prudent aggression,” Schwartz says — an approach that also extends to Mittweg’s international distribution strategy.
In late 1999, Mittweg convinced 25 distributors that in order to have a blockbuster, they would have to pony up some $160 million — in advance. Now Mittweg is coordinating his merry band of distributors to create a worldwide day-and-date release.
For all their logistical challenges, foreign indies may be New Line’s secret weapon. The marketing and distribution of “Rings” is more akin to a guerrilla campaign fought by a loose network of local tribes with an unrivaled knowledge of the terrain — and a hell of a lot more at personal stake than Warners’ colonial officers.
“I think we have the best companies out there,” Mittweg says. “They will do everything possible not to pale against the big (distributors).”
Powerful locals
In some countries, such as Italy, with Medusa, the films’ local distrib is more powerful than any major. In Australia, “Rings” distrib Village Roadshow also releases Warners pics.
“It has involved three times as much work as any other film we’ve released” says Metropolitan’s Victor Hadida. The Gallic distrib has committed $5 million on P&A, twice as much as the company spent on its B.O. smash “Brotherhood of the Wolf.”
New Line also gets a dose of synergy via Warner Bros. Intl., which is releasing “Ring” in Latin America, Germany, Austria, Switzerland, Eastern Europe and Russia.
Early indications are good, with Rolling Stone film critic Peter Travers rating the pic as the best of the year, and Swedes shivering in line for five days to get advance tickets, but New Line won’t know for almost another month if the underdog will come out on top.
“You can’t worry about what they’re going to do to you,” Schwartz says. “Our people are hungrier, they have a lot to prove, and they have to find a way to make this work.”
After all, Frodo Baggins is the ultimate underdog, but he triumphs in the end. New Line is hoping to follow in his hobbit footsteps.
(Don Groves in Sydney, John Hopewell in Madrid, Alison James in Paris, Ed Meza in Berlin and David Rooney in Rome contributed to this report. )
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And so the madness begins again. We’ve seen long lines for Star Wars Episode One and we’ve watched Harry Potter magic up some record-breaking box-office receipts. [More]
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