ANDREW GORRIE/The Dominion Post Fairfax NZ News reports official papers show that Tourism NZ sought approval from Warner Bros for every aspect of its $10 million “Middle-earth” marketing campaign — even checking with the film studio over issues that did not directly concern it. The documents, released under the Official Information Act, reveal the extent of the company’s sway over the government agency’s “100% Pure Middle-earth” marketing strategy, as well as the influence of Peter Jackson’s Wingnut Films. Continue reading “Warner Bros. calling Tourism NZ shots?”