From December 13, fans with a 3D printer who use the Windows 8 Ads-inApps, or who have an XBox 360 will be able to download a blueprint of The Key To Erebor. And that means they’ll be able to print their own, at home.

Pretty neat.

According to Microsoft’s Owen Sageness, the company partnered with Warner Bros. to make the whole thing happen — and was also pivotal in developing some of the nifty “deep dive” functionality you’ve undoubtedly already seen on the official website for The Hobbit movies. If you haven’t, go check it out — it’s worth it just for the creepy first-person-perspective trip through Dol Guldur! Continue reading “3D print your own key to Erebor from December 13!”

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• Hobbit Book
• Hobbit Movie
• MGM
• New Line Cinema
• Studios
• The Hobbit
• The Hobbit: The Desolation of Smaug
• Warner Bros.

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Microsoft is set to step up its Windows Phone marketing campaign, building on its existing marketing featuring Gwen Stefani, Jay-Z and Jessica Alba, and tapping into The Hobbit franchise following a deal with Warner Bros.

Marketing reports that Microsoft has partnered with Wunderman to create new digital, press and outdoor materials, featuring Bilbo Baggins (played by Martin Freeman), Gandalf (Sir Ian McKellen) and other characters from first film of trilogy, directed by Peter Jackson. Continue reading “Microsoft taps Hobbit characters for marketing”

Posted in:

• Hobbit Movie
• Merchandise
• The Hobbit
• The Lord of the Rings

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