Thanks to Ringer Josiah for sending this in from EW.com:

Peter Jackson just laid the smackdown on RPatz and James Bond. Advance tickets for The Hobbit: An Unexpected Journey, which doesn’t open in theaters until Dec. 14, went on sale on Wednesday, and if we’re speaking plainly, they crushed it. Sales for the film on Fandango accounted for 33 percent of all tickets sold that day on the ticket website, dethroning Breaking Dawn — Part 2, which had held the top spot since Oct. 1. Skyfall, the latest in the 007 franchise, placed second, with 31 percent of the day’s sales. The Twilight crew came in third, with 28 percent of the day’s take.

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Staff at TheOneRing finally got our hands on the much anticipated printed book tie-ins with the first of the Peter Jackson film trilogy based on J.R.R. Tolkien’s The Hobbit. Images and a review of those books are coming but today we received word about the iBook version which sound kinda awesome. Expect more from us on the printed versions but here is the press release about the electronic ones:

Houghton Mifflin Harcourt Brings The Hobbit to Life Using Apple’s Cutting-Edge eBook Technology
Houghton Mifflin Harcourt (HMH) today announced the release of a range of cutting-edge interactive ebooks to tie in with the forthcoming release of Peter Jackson’s The Hobbit: An Unexpected Journey, using the unique iBooks® Author tool from Apple®. Continue reading “HMH brings ‘The Hobbit’ to life with Apple’s technology”

Weta’s Ben Hawker is a brilliant guy and he worked with the creative and fun folks at Air New Zealand to create the ideas that became perhaps the most popular airline safety video in the world, collecting 8 million hits since it was launched a week ago. TheOneRing was honored to play a part with Cliff “Quickbeam” Broadway and I (Larry “MrCere” Curtis) appearing to help represent fans from across the globe. Well, they also asked us to chime in on the behind-the-scenes video which features J.R.R. Tolkien’s grandsons Royd and Mike, the genuinely excellent and beautiful airline employees Kara, Mark and Will (plus others not in the video), the film’s director Josh, the soon-to-be superstar Dean O’Gorman, Peter Jackson and that Hawker guy. TORn may have its own version of a story and photos from that set before long but Air New Zealand has a great video to follow up last week’s starting off with a familiar face. Also fun, many of the crew making this video also worked on The Hobbit. Check out the short clip on the next page! Continue reading “A secret look inside Air NZ’s Middle-earth safety video”

Look at these beautiful new banner posters!   These new images offer four very different, atmospheric scenes from the movie; revelry, adventure, reflection and a rather ‘Fellowship’ style silhouette of the dwarves, Bilbo and Gandalf on their journey.  Personally, these are my favourite posters for the movie so far.  We’ve seen some of these pictures – or very similar – before in one of the scrolls on the official Hobbit website, but here they stand alone as rich, compelling images.  If you’re staying spoiler-free you may want to avoid these posters – one of them shows a climactic plot moment.  Otherwise, go and feast your eyes!  Thanks to Sam Bombadil for the heads up!