After months of hype and fantastic artwork reveals, The Lord of the Rings: Tales of Middle-earth cards are officially available at most major stores – and selling out fast.
Magic: The Gathering (MTG) has created a Willy Wonka style Golden Ticket race to find a rare 1/1 foil card of the one ring of power. It’s only available in Collector Boosters (says COLLECTOR right on the box). MTGxLOTR has crossed over into “mainstream” pop culture with this chase for the ring.
Tons of YouTubers, Twitch streamers and TikToks are posting videos opening packs of Magic: The Gathering’s new LOTR crossover cards. xQc, one of the biggest twitch gaming stars in the world with millions of followers and a recent $100 million streaming deal (you read that right), was seen opening Collector packs this weekend. Much of it is driven by the search for THE ONE RING 1-of-1 foil card, written in Elvish font, and currently worth $2 million on the open market. Other serialized & numbered “Sol Ring” cards, as the magic ring is called in this card set, are being valued at over $10,000.
Over the weekend, Nerd of the Rings teamed up with TORn staffer Justin to split the cost of a box of Collector Boosters, which currently retail for around $400, and streamed opening half a box each. The results were surprising! Thanks to the superchat donations, another box of these cards will be opened on Nerd of the Rings’ live stream next Sunday.
We did some homework to try to figure out what you should be buying, with so many packs available. The basic rule is, if you are simply chasing great artwork and collecting the valuable cards for display or resale, you’ll want to buy Collectors Packs. Those have the best chance to get great cards.
A listing at TCGPlayer.com has a rare “Sol Ring” One Ring card serialized (with xxx / xxx) for $11,000.
Here’s the official press release from Wizards of the Coast / MTG:
The Lord of the Rings: Tales of Middle-earth™ Now Available
Gather the Fellowship on Tabletop, Arena, Local Game Stores
RENTON, Wash. — June 26, 2023 — Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), has released the highly anticipated Magic: The Gathering set. This Universes Beyond card set combines Magic’s deep and strategic gameplay that players love with characters and settings from the classic trilogy from J.R.R. Tolkien for a one-of-a-kind experience in Middle-earth.
With The Lord of the Rings: Tales of Middle-earth™, players will join the Fellowship and relive or create their journey through Middle-earth. Each game is a new adventure, and players will decide whether they bear the burden of The Ring to save Middle-earth or claim its power and cast the realm into shadow.
“Much like The Lord of the Rings, Magic: The Gathering is about fellowship,” said Bill Rose, global play lead for Magic: The Gathering. “We can’t wait for Magic fans and new players to come together on the journey there and back again through the thematic gameplay that Magic fans all over the world have come to love and appreciate.”
Iconic scenes from the Third Age of Middle-earth are brought to life through stunning original art. Each card is a mini masterpiece, providing a new interpretation of the beloved characters, lands, and relics that Tolkien brought to life in his classic trilogy. Some adventures just can’t be contained in one book or one journey.
The pivotal moments of The Lord of the Rings are so powerful, it took multiple cards to depict them in their entirety. Collectors can assemble special combinations of Magic cards to recreate climactic scenes in larger tableaus, like the Battle of the Pelennor Fields at Minas Tirith or Bilbo’s Birthday party.
With thematic gameplay, like having any creature become a Ringbearer, this nostalgic tale has been seamlessly integrated into Magic: The Gathering. The story may play out very differently, and the effects of the Ring on your Ringbearer will linger even if someone else claims it.
- One of One Ring
The One of One Ring Promotion is an extraordinarily rare promotion only for The Lord of the Rings: Tales of Middle-earth™. The card is mechanically identical to other versions of the card with English text, but this one copy of this premium foil card with raised gold foil will be inserted into an English language Collector Booster pack and printed with 1 of 1 numbering and with Elvish script. The precious One Ring could fall into the hands of any player, presenting a unique opportunity for collectors and fans of the franchise
- Sol Ring
Additional collectable opportunities continue with new Sol Ring art cards featuring the Elven, Dwarven and Human Rings of Power, each with Elvish script and unique framing on the card. As a staple in the Commander format, Sol Ring is one of Magic’s most famous and used cards, making these unique versions highly desirable for collectors and players alike.
As the Ringbearer, the One Ring changes the abilities of a creature that has been tempted by its power. It immediately becomes legendary and can’t be blocked by creatures with greater power. In time, The Ring’s other abilities will provide valuable combat bonuses, increasing in power as The Ring Tempts You mechanic enters into the game through other cards.
- Celebration Weekend and Arena Play
The Lord of the Rings: Tales of Middle-earth ™ is available now. Local game stores in the Wizards Play Network (WPN) will be hosting key events to celebrate the launch. Participating game stores will welcome new players into the fellowship in a celebration event weekend on July 7-9, so anyone can learn to play Magic in a relaxed environment. All WPN events can be found using the Wizards Store Locator.
The Lord of the Rings: Tales of Middle-earth ™ is also available now on Magic: The Gathering Arena in Alchemy and Historic formats. ARENA is the online playable version of MTG, with apps on iphone and android.