Bard the Bowman as played by  Luke Evans.
Bard the Bowman as played by Luke Evans
Here, Luke Evans chats with IGN about The Hobbit while playing the new Lego Hobbit video game as his own character — Bard. IGN does make it awful hard by firing questions at him about the films and his character while he’s playing!

He does mention that Bard’s over-riding motivation is his family, then adds:

In the third film it’s not just his kids he has to look after — but I can’t talk about it anymore or I’ll spoil it.

Thanks to Ringer alientraveller for the heads-up!