Warner Bros. Pictures Canada, Pattison Outdoor Advertising, Canada’s leader in Out-of-Home advertising and the TTC, announced the roll-out of a fully wrapped TTC Toronto Rocket super train promoting the highly anticipated release of “The Hobbit: The Desolation of Smaug”.
To the delight of super fans, the specialty installation on six-car super train began its journey on Monday and will run exclusively on the Yonge-University-Spadina line until December 13th– the opening day of the movie in theatres.
Hobbit Fans and TTC riders are encouraged to tweet pictures of the wrapped super train to the Warner Bros. Canada twitter page (@WBPicturesCan) with the hash tag #HOBBIT TTC for the chance to win tickets to the exclusive Toronto Premiere of the film.
“The Hobbit: The Desolation of Smaug”, opens in theatres across North America on December 13, 2013 in RealD 3D, HFR 3D and IMAX® 3D. www.thehobbit.com
About the film:
The second in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien, “The Hobbit: The Desolation of Smaug” continues the adventures of the title character Bilbo Baggins (Martin Freeman) as he journeys with the Wizard Gandalf (Ian McKellen) and thirteen Dwarves, led by Thorin Oakenshield (Richard Armitage) on an epic quest to reclaim the lost Dwarf Kingdom of Erebor.
“The Hobbit: The Desolation of Smaug” is a production of New Line Cinema and MGM, with New Line managing production. Warner Bros Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.
“The Hobbit: The Desolation of Smaug” opens nationwide on Friday December 13, 2013.
About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON is headquartered in Mississauga Ontario, and includes 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit System (TTC).