Back when The Lord of the Rings movies came out, there were promotional tie-ins at libraries in America, encouraging those inspired by the films to try the books!  Now, the American Library Association has released a similar campaign for The Hobbit: An Unexpected Journey.  The poster shows Bilbo reading his contract, with Galadriel, Gandalf, Thorin and Company in the background, and reads, ‘Take an unexpected journey – read’.  Bookmarks and buttons are also available.  Let’s hope these films create a whole new legion of Tolkien fans, who eagerly go back to the source and open up a book!  Thanks to Ringer Michael S for letting us know about this!